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Smartphones

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This is a presentation about the different smartphone platforms and the possible advances of iPhone.

This is a presentation about the different smartphone platforms and the possible advances of iPhone.

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  • 1. Smartphones
    Topic 6-1
  • 2. Presented by:
  • 3. Presentation Outline
  • 4. Article Overview
    “As smartphones proliferate, will one company emerge as the clear marketwinner?” – Knowledge@Wharton
  • 5. Article Overview
    http://knowledge.wharton.upenn.edu/article.cfm?articleid=2244
  • 6. Article Overview
    Product is increasingly popular
    “…moving from the realm of niche product to game-changing, mass market item.”
    http://knowledge.wharton.upenn.edu/article.cfm?articleid=2244
  • 7. Article Overview
    • Smartphone industry possesses tremendous growth potential
    • 8. 1In the first quarter of 2009…
    • 9. Economy in severe decline
    • 10. Overall mobile shipments fell 15.8%
    • 11. But, smartphone segment grew 4%
    1Figures extracted from article. Statistics were published by IDC, a research subsidiary of International Data Group (IDG).
  • 12. Article Overview
    Fierce competition for market share
    Players:
    BlackBerry (RIM), iPhone (Apple), Treo (Palm)
    “The smartphone marketplace is full of increasingly clever devices offered at steadily falling prices.”
    http://knowledge.wharton.upenn.edu/article.cfm?articleid=2244
  • 13. Article Overview
    • Lock-in practice (Apple)
    • 14. “The practice of requiring users to use hardware and softwarefrom a prescribed set of vendorsby imposing substantialcost or inconveniencein replacing the product.”
    http://knowledge.wharton.upenn.edu/article.cfm?articleid=2244
  • 15. Article Overview
    Divide and conquer strategy
    Open source OS
  • 16. Article Overview
    Key determinant of success: Software availability
    Choice rules the industry
  • 17. What is a smartphone?
    +
    =
  • 18. What is a smartphone?
    Smartphones are mobile phones that offer
    advanced functionality
    above a basic feature phone.
    Able to run third-party applications
    on a platform (OS)
    http://www.techterms.com/definition/smartphone
  • 19. Features & Characteristics
    Enhanced connectivity
    • Browse the web anytime, anywhere
    Convenience
    • Mobility & portability
    Multi-tasking
    • Run several functions at one go
  • Features & Characteristics
    Customizability
    • Suit the user’s specific needs
    • 20. App Stores
    iTunes Store
    Market
    BlackBerry App World
    Ovi Store
    Windows Marketplace
  • 21. Features & Characteristics
    Tethering
    Mobile phone acts as a modem
    Allows other devices to connect to the internet via data plan
    Exceptions
    Phones running on Windows Phone 7
  • 22. Features & Characteristics
    Demo
    Tethering
  • 23. Accessibility
    Back-up/alternative
    Convenience
  • What are these?
  • 27. What are Apps?
    Software that runs on mobile devices
    Multiple functions and advanced services
    Increases internet usage
    E.g.
    Mobile instant messaging client (ebuddy)
    Social networking services (Facebook Mobile)
  • 28. Apple’s App Store Downloads Top Three Billion
    “ Three billion applications downloaded
    in less than 18 months –
    this is like nothing we’ve ever seen before,”
    – Steve Jobs, Apple’s CEO. (5 January 2010)
    • Applications are the second fastest growing IT area of spending
    • 29. Mobileapplications is a high growth element
    • 30. Trend: Fast expanding market with high potential
    • 31. Served by more developers, publishers and providers
  • Who Creates Apps?
  • 32. Types of Apps
    • Pre-installed
    • 33. Downloaded from app stores and mobile software distribution platforms
    • 34. Third-party Software
    • 35. Proprietary Software
  • What can they do?
    http://andynaselli.com/iphone-resources
  • 36. What can they do?
    Capable of almost anything
    Limited by the:
    • Imagination of programmers (application writers)
    • 37. Technology of the time
  • What can they do?
    Adapted from Mobile Applications, Mobile Marketing Association (September 2008)
  • 38. DBS mBanking
    • DBS iBankingsystem
    • 39. Features
    • 40. Backed by DBS iBanking Money Safe Guarantee
    • 41. Online security
    • 42. Secured account information in event of phone loss or theft
  • DBS Indulge Singapore
    Gain access to dining privileges and great deals
    Discounts and special offers for dining pleasure
    Features include:
    • Built-in maps for dining places
    • 43. Driving directions
    • 44. Ability to share details
  • Michigan colleges getting into iPhone, Android smartphone app game
    By Dave Murray, The Grand Rapids Press, 14 March 2010
    • Studentsdesign mobile phone applications
    • 45. Mobile Applications and Services Lab
    • 46. GVSU Laker Mobile App
    • 47. Quick Graph App downloaded 500,000times by iTunes users
  • Nine-year Old Writes iPhone Application
    By Reuters, 6 February 2009
    Doodle Kids (iPhone application)
    Enables users to draw by brushing their fingers against iPhone’s touchscreen
    Clear doodle by shaking the phone
    Downloaded more than 4,000 times from Apple’s App Store within two weeks
  • 48. Doodle Kids
  • 49. Google Goggles
    Video
  • 50. What platforms are apps running on?
    Apple iOS
    Android
    Symbian
    RIM BlackBerry
    Windows
    Palm WebOS
  • 51. Apple iOS
    Strengths:
    Weaknesses:
    • Apple Factor
    • 52. User Interface
    • 53. Apps: - >250,000 apps available
    - >3 billion downloaded
    • Limited multitasking
    • 54. Tight control of iTunes App Store by Apple
    • 55. Can only run on Apple devices
    http://asia.cnet.com/reviews/mobilephones/0,39050603,62200934,00.htmhttp://developer.apple.com/devcenter/ios/index.actionhttp://www.apple.com/pr/library/2010/01/05appstore.html
  • 56. Google Android
    Strengths:
    Weaknesses:
    • >80,000 apps on Android Market
    • 57. 12,593 new apps per month
    • 58. Open OS
    • 59. Loose control of Android Market by Google
    http://www.androidcentral.com/googles-andy-rubin-says-over-80k-apps-now-android-markethttp://www.androlib.com/appstats.aspxhttp://sip-trunking.tmcnet.com/topics/security/articles/89653-smobile-systems-survey-warns-dangers-android-mobile-app.htm
  • 60. Nokia Symbian
    Strengths:
    Weaknesses:
    • Decreasing market share
    • 61. >6,000 apps on Ovi Store
    • 62. Vulnerable to viruses (eg. Cabir)
    • 63. Leader by market share (40.1%)
    • 64. Open OS
    • 65. Stable & low energy consumption
    http://www.symbian-guru.com/welcome/2010/02/distimo-shows-ovi-store-apps-are-cheaper-than-iphone-apps.htmlhttp://www.letsgomobile.org/en/review/0037/symbian-windows-mobile/http://www.pcworld.com/businesscenter/article/188535/five_benefits_of_an_open_source_symbian.htmlhttp://www.symantec.com/security_response/writeup.jsp?docid=2004-061419-4412-99
  • 66. RIM BlackBerry OS
    Strengths:
    Weaknesses:
    • Popular for businesses
    • 67. Superior email capabilities
    - downtime & productive time
    • Strong security protection
    • 68. >10,000 apps on RIM’s App World
    • 69. User interface
    • 70. Plans to switch OS
    http://www.businessinsider.com/rim-is-finally-ditching-the-blackberry-os-but-not-for-android-2010-9http://www.computerweekly.com/Articles/2005/05/10/209884/Clear-business-gains-from-BlackBerry-mobile-technology.htmhttp://www.dailytech.com/New+Study+Gives+RIM+Smartphones+High+Scores+on+Security/article15261.htmhttp://www.mobile-ent.biz/news/38555/RIM-passes-10000-apps-on-BlackBerry-App-World
  • 71. Palm WebOS
    • 2,400 apps on Palm App Catalog
    • 72. Poor performance speed
    • 73. Enhanced appearance & multitasking capabilities
    Windows
    • Stable & fast (Windows Mobile)
    • 74. Under-developed app store
    • 75. Integration with Windows Office Suite
    • 76. Windows Phone 7 – 8 Nov 2010
    http://www.mobile-ent.biz/news/38555/RIM-passes-10000-apps-on-BlackBerry-App-Worldhttp://asia.cnet.com/reviews/mobilephones/0,39050603,62201477,00.htmhttp://www.androidcentral.com/webos-review-smartphone-round-robin
  • 77. Apps
    How critical are applications?
    Source: Crowd Science (June 2009), Smartphone Usage and Brand Study
  • 78. Determinants of a platform’s success
    Personal Concerns:
    Corporate Concerns:
    • Apps Development
  • How critical are applications?
  • 82. What is an iPad?
    First
    tablet computer
    by Apple
  • 83. MicroSIM slot
    9.7” Multitouch Touchscreen
    FEATURES
    Wireless capabilities
    200,000 apps
    3G data network capabilities
  • 84. The iPad Experience
    Video
  • 85. Major Benefits
    • Runs both iPhone & iPod Touch apps
    • 86.  functions & versatility
    • 87. iWork for importing and editing of documents
    • 88.  productivity
    • 89. 10 hours of battery life
    • 90.  convenience
    • 91. Large touchscreen
    • 92.  comfort
  • iPad received very well
    On Day 1
    Within 80 days
  • 93. Impact of iPad
    Worldwideshipments
    of new PCs
    lower than expected
    •  3%in Q3
    • 94. Dell’s U.S. shipments  4.9%
    http://www.msnbc.msn.com/id/39660539
  • 95. Impact of iPad
    Sparked intense competition
    • Competitors jostle for market share
    • 96. Introduced competing tablets:
    • 97. Samsung Galaxy Tab
    • 98. Blackberry Playbook
  • Impact of iPad
    Entered eBook industry
    • iBook (eBook reader) vs.Amazon’s Kindle
    • 99. eBooks sold in the iTunes Store
  • Impact of iPad
    New mobile gaming possibilities
    •  Interactive
    • 100. E.g. N.O.V.A
  • Impact on iPhone
    Current Comparison
    • All iPhone functions
    • 101. Except call & text
    • 102. Performs work-related tasks better
    • 103. Productivity suites
    • 104. Larger screen
    • 105. Lower sales
    • 106. iPad3.2 million vs. iPhone 8.4 million units sold
    http://www.apple.com/pr/library/2010/07/20results.html
  • 107. Impact on iPhone
    Future Expectations
  • Smartphones vs Tablets
    http://www.itpro.co.uk/620302/smartphones-vs-netbooks-vs-tablets-which-is-best-for-youhttp://www.pcworld.com/article/186737/mobile_snapdragon_processor_to_hit_15ghz_dualcore_in_2010.htmlhttp://www.mobilemarketer.com/cms/news/research/4706.htmlhttp://www.mobilitysite.com/2010/08/android-tablets-get-prices-less-vapour/
  • 113. What’s to come in the future?
    Integration
    +
    TabPhone?
  • 114. Will there be a clear winner?
    Verdict: A few dominant players
    • Unlikely
    • 115. No one-phone-fits-all
    Factors:
    • User needs & preferences
    • 116. Future developments
    • 117. Compatibility synchronisation
  • Source: Gartner (August 2010)
  • 118. Comparison of Market Share
    http://www.gartner.com/it/page.jsp?id=1434613
  • 119. Q&A