1Figures extracted from article. Statistics were published by IDC, a research subsidiary of International Data Group (IDG).
Article Overview Fierce competition for market share Players: BlackBerry (RIM), iPhone (Apple), Treo (Palm) “The smartphone marketplace is full of increasingly clever devices offered at steadily falling prices.” http://knowledge.wharton.upenn.edu/article.cfm?articleid=2244
What is a smartphone? Smartphones are mobile phones that offer advanced functionality above a basic feature phone. Able to run third-party applications on a platform (OS) http://www.techterms.com/definition/smartphone
Features & Characteristics Enhanced connectivity
What are Apps? Software that runs on mobile devices Multiple functions and advanced services Increases internet usage E.g. Mobile instant messaging client (ebuddy) Social networking services (Facebook Mobile)
Apple’s App Store Downloads Top Three Billion “ Three billion applications downloaded in less than 18 months – this is like nothing we’ve ever seen before,” – Steve Jobs, Apple’s CEO. (5 January 2010)
Applications are the second fastest growing IT area of spending
Quick Graph App downloaded 500,000times by iTunes users
Nine-year Old Writes iPhone Application By Reuters, 6 February 2009 Doodle Kids (iPhone application) Enables users to draw by brushing their fingers against iPhone’s touchscreen Clear doodle by shaking the phone Downloaded more than 4,000 times from Apple’s App Store within two weeks
Smartphones vs Tablets http://www.itpro.co.uk/620302/smartphones-vs-netbooks-vs-tablets-which-is-best-for-youhttp://www.pcworld.com/article/186737/mobile_snapdragon_processor_to_hit_15ghz_dualcore_in_2010.htmlhttp://www.mobilemarketer.com/cms/news/research/4706.htmlhttp://www.mobilitysite.com/2010/08/android-tablets-get-prices-less-vapour/
What’s to come in the future? Integration + TabPhone?
Will there be a clear winner? Verdict: A few dominant players