Social Media<br />Research, Strategy and Training<br />
Starting Social Media<br />What can be done?<br />blogging, social bookmarking, article marketing, podcasting, twitter, fa...
Getting Started with Twitter<br />Join twitter and build your profile<br />Include URLs for your website/blog and your pro...
Getting Started with Linked In<br />Join linked in and complete profile.  Include a photo, links, recommendations, book li...
Linked in traffic	<br />Make recommendations for others and they will be prompted to make recommendations for you<br />Joi...
Getting Started with Facebook<br />Use facebook guidelines for business pages<br />Use fan page designer for CLEE “look” A...
Communicating with Facebook Fans<br />Focus on quality fans not quantity.<br />Spend time participating, asking questions,...
FacebookTagging, Sharing and Video<br />Take time to tag and compliment someone so that it shows on their profile for thei...
Cross Promote<br />Post facebookicons everywhere<br />List facebook link in signature line<br />Build a list and invite pr...
Blogging<br />Put keywords in blog title  and content for better SEO<br />On About Us page include contact info, business ...
Blogging<br />Put links in blogroll, your other sites, blogs you like, clients, students <br />Sign up for google alerts t...
www.feedburner.com<br />Will provide statistics about blog traffic<br />Gives Publicity tools<br />Includes Distribution t...
Blog and Podcast Ideas<br />Interview an expert<br />Record panel discussions<br />Record class tutorials<br />Announce up...
Blogging and Podcasting<br />Express how special or different we are<br />Discuss case studies about helping customers<br ...
Blogging and Podcasting<br />Use google’s advanced search to see how many pages updated with keywords you use and contribu...
Conclusion	<br />Social Media includes a variety of mediums from twitter to video and most people will need help to form a...
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Social media researcher, strategist and trainer

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Social media researcher, strategist and trainer

  1. 1. Social Media<br />Research, Strategy and Training<br />
  2. 2. Starting Social Media<br />What can be done?<br />blogging, social bookmarking, article marketing, podcasting, twitter, facebook, linked in, press releases, webistes, email marketing, etc<br />When to do?<br /> block 15-30 minutes a day on your calendar to spend on social media. Better to do a little than none.<br />How to track ideas?<br />keep a pen and notebook handy for ideas<br /> record ideas on cell phone<br /> send yourself a text or voicemail<br /> use www.jot.com for free voice to text service <br />
  3. 3. Getting Started with Twitter<br />Join twitter and build your profile<br />Include URLs for your website/blog and your professional expertise<br />Learn how to use RT, DM and @ to do your tweeting<br />Start sending valuable content to your followers to build an expert reputation<br />
  4. 4. Getting Started with Linked In<br />Join linked in and complete profile. Include a photo, links, recommendations, book lists, powerpoint, audio, video, etc.<br /> Promote linked in on your other websites by providing icon.<br />Change your linked in URL to a vanity one for better SEO<br />Learn linked in features and applications.<br />
  5. 5. Linked in traffic <br />Make recommendations for others and they will be prompted to make recommendations for you<br />Join targeted groups for alumni, prospects or partnership with businesses<br />Use private RSS feeds for updates to your network<br />
  6. 6. Getting Started with Facebook<br />Use facebook guidelines for business pages<br />Use fan page designer for CLEE “look” Advice from facebook guru Mari Smith<br /> http://networkedblogs.com/p25047234<br />Use keywords for space under photo<br />Post links to other places you have web presence <br />Include business keywords and phrases that people will google to find you<br />Use group search to find similar fan pages and target your audience<br />
  7. 7. Communicating with Facebook Fans<br />Focus on quality fans not quantity.<br />Spend time participating, asking questions, posting issues, giving value—not initial selling<br />Post events to Facebook event calendar<br />Use facebook badges<br />Content can be resized for emphasis<br />Automate blog post in notes or with networked blog app.<br />
  8. 8. FacebookTagging, Sharing and Video<br />Take time to tag and compliment someone so that it shows on their profile for their friends to see. When they respond it appears in your feeds and fan page<br />Send mass emails to fans, filter by certain criteria<br />Post your external URL for your website/blog page<br />Use video that can be tagged and commented on.<br />
  9. 9. Cross Promote<br />Post facebookicons everywhere<br />List facebook link in signature line<br />Build a list and invite prospective fans<br />Tweet your facebook link<br />Make comments on other blogs and have your link a part of your signature<br />
  10. 10. Blogging<br />Put keywords in blog title and content for better SEO<br />On About Us page include contact info, business info, bio and links with keywords<br />Use tags and categories so they will find you<br />Include a business name, website url, and tagline in every post<br />
  11. 11. Blogging<br />Put links in blogroll, your other sites, blogs you like, clients, students <br />Sign up for google alerts to get new posts on topics you want to expand on or write differently.<br />Choose someone who likes to write to blog<br />Use audio and video<br />Consider www.feedburner<br />
  12. 12. www.feedburner.com<br />Will provide statistics about blog traffic<br />Gives Publicity tools<br />Includes Distribution tools<br />Delivers blog posts to subscriber<br />Price is right-Free<br />
  13. 13. Blog and Podcast Ideas<br />Interview an expert<br />Record panel discussions<br />Record class tutorials<br />Announce upcoming classes or new services<br />Have clients call in testimonials<br />Ask questions, give answers, suggestions, problems<br />Discuss business topics, news, podcast newsletter<br />
  14. 14. Blogging and Podcasting<br />Express how special or different we are<br />Discuss case studies about helping customers<br />Allow public to connect with us<br />Do series on lengthy concept<br />Include call to action in podcast<br />Do research for a great blog post<br />Use google trends for blog post ideas<br />
  15. 15. Blogging and Podcasting<br />Use google’s advanced search to see how many pages updated with keywords you use and contribute to these topics<br />Send blog posts through email www.feedblitz.com<br />Offer free content to entice <br />
  16. 16. Conclusion <br />Social Media includes a variety of mediums from twitter to video and most people will need help to form a strategy. They will also need to learn specific free tools on the internet to help them accomplish the strategy. With so many choices and a large internet marketing learning curve it can be overwhelming to a small business owner to learn and make decisions about their approach to social media. If you need a Social Media Researcher, Strategist and Trainer who can help you focus on what is best for your business, contact Brenda at Briley Virtual Media for a free 30 minute assessment and consultation.http://www.brileyvirtualmedia.com<br />

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