unWired Aug 2013


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unWired Aug 2013 - Market Simplified's Monthly Newsletter

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unWired Aug 2013

  1. 1. WiredUN AUG 2013 P1 Introducing mInsurance – Leverage with Mobile Channel P2 Events: - The Future of BFSI - Tech BFSI 2013 P3 Product Showcase & Key Industry Insights P4 Customer Awards and Others… PRESENTING mInsurance To Leverage Competitive Business Landscape, Insurers need to Invest in Mobile as a Channel Many insurance companies now understand the importance of design-led mobile solutions. Cross-platform, multi-environment application suites and HTML5 implementations have evolved to more credibly offer “Engage Once, Deploy Many” approaches to mobile. As mobility reaches critical mass, ROI drivers to increase revenue and decrease costs with a mobile solution will be determined by four critical factors;  Human Factor Science  User Experience  Scalable Architecture  Sustainable Support Model For a DEMO, Click Here
  2. 2. EVENTS at a Glance Technology & Innovation – the Future of BFSI 14 May, 2013 The Prince Hotel, Kuala Lumpur Market Simplified attended this event, a powerful forum comprising of CxO’s and IT decision makers to understand 3 T’s Tips, Trends and Tactics in BFSI and on the technology side, there has been a rapid progress in mobile banking. In the near term it is expected to be one of the most preferred mediums for banking transactions. Shalini Mehta, Executive Vice President, Kotak Mahindra Bank, said, Our Mobile Banking App is designed to make banking simple, quick and secure. The app is intuitive to customer needs and both teams have strived hard to develop it. We look forward to a rewarding association with Market Simplified, and are confident of jointly executing our plans to make m-banking more delightful for our customers. Tech BFSI 2013 12-13 June, 2013 The Westin, Mumbai Market Simplified sponsored this event, a consortium of 175+ Senior Level Attendees, Themed Discussion Tables where Vinod Muthukrishnan, VP Sales & Strategy spoke on Mobility in financial services and how user experience & design plays a vital role in nonstop adoption. View an abstract of the video with the link provided below. Product Showcase – TOP RATED APPS This app lets KMB customers check bank balance, view past transactions, view your profile, transfer funds, locate ATMs, cheque book requests and more. Red fresh look and simple to use. Click Here KOTAK MAHINDRA BANK MOBILE APPLICATION ADITYA BIRLA MONEY MYUNIVERSE ‘MyUniverse’ is an online financial planning service which allows customers to track their income, expenditure and savings. There are currently 100 million internet users between the age group of 25 and 45 Yrs targeted to use this app. Click HereClick to Play Video
  3. 3. Varying Trends in Commerce Countries at the top of the list included growth markets, such as China, India, and Indonesia, where discretionary income is rising and consumption is expanding beyond the basics. Embracing mobility as a means to empower customers and drive loyalty through new services and offerings have generated innovations in interactive advertisements, individualized coupons that can be scanned at the point of sale, and integration to their brick and mortar stores. The organization marries digital content with inventory, price and in-store location — down to the aisle and shelf detail — showcasing an Omni channel strategy. Source: Nielsen Global Survey of Consumer Shopping Behavior, Q3 2012 Deloitte FSI Trends 2012 The ability to access banking information and make transactions whilst on the move ‘whenever you want’ and ‘wherever you are’ is a compelling proposition to most banking customers and there is a significant shift where customers who are accessing information services (“push”) are moving to transactional banking services (“pull”). Transactional mBanking usage will reflect similar growth rates to mobile banking information service. With the aid of compelling user experience and design, the shift from transactional banking will evolve in to deeper engagement model exhibiting unique characteristics targeted to benefit the customer. Source: Juniper Research Mobile Banking – Swing From PUSH to PULL services Kotak Mahindra Bank team wins The Chairman Excellence Award from Venkat Rangan, Co-Founder & CEO, Market Simplified. This award is a testament to developing top rated mobile banking application in India. RED CARPET OptionXpress team received awards from Anup Varkey, MD Mobile Platforms OptionXpress for developing widely accepted & highly rated mobile app by their customers
  4. 4. Anatomy of Enterprise Mobility First Mover and Late Comers Advantage with Mobile and more… NEXT ISSSUE: Connect with Market Simplified on Linked-in | Facebook | Twitter | Google Plus | Pinterest WIN AT ALL PROBABILITIES Email gomobile@marketsimplified.com for a quick POC and our experts will assist you to deliver an extensively adopted mobile app to power your business gomobile@marketsimplified.com | +91 044 3090 3090 | WWW.MARKETSIMPLIFIED.COM