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How to hack the global brain with megalomaniac transmedia storytelling
 

How to hack the global brain with megalomaniac transmedia storytelling

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Keynote zur stART 11 Conference "Transmedia Storytelling" in Duisburg

Keynote zur stART 11 Conference "Transmedia Storytelling" in Duisburg

Das Video mit Vortragstext und Einspielern gibt es hier: http://vimeo.com/32449669

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    How to hack the global brain with megalomaniac transmedia storytelling How to hack the global brain with megalomaniac transmedia storytelling Presentation Transcript

    • HOW TO HACK THE GLOBAL BRAIN WITH MEGALOMANIAC TRANSMEDIA STORYTELLING
    • HOW TO HACK THE GLOBAL BRAIN WITH MEGALOMANIAC TRANSMEDIA STORYTELLING
    • Schritt 1FINDE EINEFESSELNDEGESCHICHTE
    • Schritt 2 (ER)FINDECHARISMATISCHE ERZÄHLER
    • „Charisma“ Sarrazin
    • Sarrazin
    • Das muss kein echter Mensch sein!
    • Das muss kein echter Mensch sein!
    • Schritt 3 WAGE DENMUSTERBRUCH (MASHUP)
    • Schritt 4ERZÄHLE ESÜBER VIELE „MEDIEN“ HINWEG
    • EINEGESCHICHTE VIELE MEDIEN
    • SCHRITT 5 SKALIEREGEMEINSAM UND BILDE BANDEN
    • SCHRITT 6HEGE & PFLEGE DEINE FANS
    • SCHRITT 7 VERWANDEL DIEAUFMERKSAMKEIT IN DAS MEDIUM GELD
    • FIN GEHET HIN UND SEIDGROSSARTIG!