WHAT IS CONTENT MARKETING AND WHY IS IT IMPORTANT?
CONTENT MARKETING IS A MARKETINGTECHNIQUE OF CREATING AND DISTRIBUTINGRELEVANT AND VALUABLE CONTENT TOATTRACT, ACQUIRE, AND ENGAGE ACLEARLY DEFINED AND UNDERSTOODTARGET AUDIENCE – WITH THE OBJECTIVE OFDRIVING PROFITABLE CUSTOMER ACTION.
ITS THE ART OF COMMUNICATING WITH YOUR CUSTOMERSWITHOUT SELLING
IT DOESNT MATTER WHAT YOU MAKE AS LONG AS ITS SO WHAT ARE THE RULES OF RELEVANT CONTAGIOUS CONTENT?
You need to create something thatactually has merit, that you wouldsay, "Wow, I want to share that." Andif Cadillac made it for you, youresharing something essentially thatCadillac made and you can get yourbrand message across in a verynatural, non-advertising way.Anthony Batt, Katalyst Media
THIS IS CONTAGIOUSTHIS IS CONTAGIOUS10 MILLION VIEWS HE IS CONTAGIOUS
When it comes to producing contentmost brands think about what theywant to see themselves and how toget their company message acrossat all costs. Red Bull does theopposite. It thinks about makingcontent that its audience will want tosee & figures out how to remove asmuch branding as possible.Dietrich Mateschitz, Red Bull Marketing.