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CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY
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CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY

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Presentation given at seminar - November 2012 …

Presentation given at seminar - November 2012

www.breedandcraft.com

Published in: Business
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  • Engage with your audience in a deeper and more emotive way
  • CONTENT MARKETING IS THE ART OF COMMUNICATING WITH YOUR CUSTOMERS WITHOUT SELLINGIT'S PROVIDING SOMETHING RELEVANT, SOMETHING THEY ACTUALLY WANT.
  • Louis Vuitton City Guides – 1 million views
  • Mid Morning Matters with Alan Partridge – 3 million views
  • Tipp Ex 2012 – Hunter & Bear's birthday party - 10 million views
  • 7 million views in 2 weeks
  • Marketers have long assumed that content shared by friends or other influencers carries more weight than paid placements, now we have some proof.
  • PEOPLE EXPOSED VIA SHARING HAD A SIGNIFICANTLY BIGGER LIFT IN POSITIVE ATTITUDES.
  • SO, we know that shared content is best, but what makes shareable content?
  • SHORT IS USUALLY BEST BUT NOT ALWAYS
  • Ken Block Gymkhana 5 in San Francisco - 30 million views
  • TNT launch in Belgium - 38 million views Incredible Live Brand Experience + Content Marketing = Vast Reach
  • WITH CONTENT MARKETING IT DOESNT MATTER WHETHER YOU PRODUCE SOMETHING FUNNY OR UPLIFTING OR EDUCATIONAL, IT HAS TO RESONATE WITH YOUR AUDIENCE, IT MUST BE RELEVANT TO THEM.
  • FLUTAG EVENTS
  • It can be funny or interactive or entertaining, short or long, as long as it resonates with your audience and as long as it's relevant
  • And shared content is more effective than anything that can be achieved via paid placements
  • We've seen many examples of incredible live brand experiences
  • What is truly amazing is to combine awesome content with the vast reach online
  • Transcript

    • 1. THIS IS CONTAGIOUSTHIS IS CONTAGIOUSCONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY HE IS CONTAGIOUS
    • 2. ONE-WAY MARKETING ISDEAD
    • 3. SO WHAT COMES SO WHAT COMESNEXT? NEXT? VIRAL MARKETING IS DEAD
    • 4. SO WHAT COMES NEXT? VIRAL MARKETING IS DEADWHERE DO WE GO FROM HERE?
    • 5. ENGAGEMENTVIRAL MARKETING IS DEAD
    • 6. WHAT IS CONTENT MARKETING AND WHY IS IT IMPORTANT?
    • 7. CONTENT MARKETING IS A MARKETINGTECHNIQUE OF CREATING AND DISTRIBUTINGRELEVANT AND VALUABLE CONTENT TOATTRACT, ACQUIRE, AND ENGAGE ACLEARLY DEFINED AND UNDERSTOODTARGET AUDIENCE – WITH THE OBJECTIVE OFDRIVING PROFITABLE CUSTOMER ACTION.
    • 8. ITS THE ART OF COMMUNICATING WITH YOUR CUSTOMERSWITHOUT SELLING
    • 9. THE MANY FORMS OF BRANDED CONTENT
    • 10. INFORMATIVE EXPERIENCE
    • 11. ENTERTAINING EXPERIENCE
    • 12. INTERACTIVE EXPERIENCE
    • 13. LIVE BRANDEXPERIENCE
    • 14. WHY SHARED CONTENT IS BEST
    • 15. CONTAGIOUSTHIS IS CONTAGIOUSTHIS ISCONTENTMARKETING ISABOUT SHARING HE IS CONTAGIOUS
    • 16. BRAND LIFT 138%HIGHER FOR THOSEEXPOSED VIASHARINGGeneral Electric study, 2012
    • 17. WHO SHARES CONTENT?
    • 18. 27 MILLIONPIECES OF CONTENT ARE SHARED ONLINE EVERY DAY
    • 19. 23 PERCENTOF ALL SOCIAL MEDIA MESSAGES INCLUDE LINKS TO CONTENT
    • 20. nielsen study, 2011
    • 21. HOW DO WE SHARE?nielsen study, 2011
    • 22. GET YOUR CONTENT READY TO GO ANYWHEREnielsen study, 2011
    • 23. A GUIDE TO MAKING YOUR CONTENT SHAREABLE
    • 24. WHAT MAKESSO WHAT CONTENT SHAREABLE? ARE THE RULES OF SO WHAT ARE THE RULES OFCONTAGIOUS CONTAGIOUSCONTENT? CONTENT?
    • 25. LENGTHSO WHAT ARE THE RULESFACTORS IS ONE OF SEVERAL OF SO WHAT ARE THE RULES OFCONTAGIOUS CONTAGIOUSCONTENT? CONTENT?
    • 26. LONGSO WHAT ARE THE IF DONE RIGHT CAN WORK RULES OF SO WHAT ARE THE RULES OFCONTAGIOUS CONTAGIOUSCONTENT? CONTENT?
    • 27. BUT GENERALLYSHORT IS BEST
    • 28. IT DOESNT MATTER WHAT YOU MAKE AS LONG AS ITS SO WHAT ARE THE RULES OF RELEVANT CONTAGIOUS CONTENT?
    • 29. You need to create something thatactually has merit, that you wouldsay, "Wow, I want to share that." Andif Cadillac made it for you, youresharing something essentially thatCadillac made and you can get yourbrand message across in a verynatural, non-advertising way.Anthony Batt, Katalyst Media
    • 30. EXHIBIT A:HOW IT SHOULD BE DONE
    • 31. WHERE THEMAGIC HAPPENS
    • 32. 900 DOMAINSIN 36 LANGUAGES
    • 33. OFFERINGS IN WEBTV, WEB RADIO,ONLINE GAMES
    • 34. EXPERTS ATAMPLIFYINGLIVE EVENTS ONLINE
    • 35. 29 MILLION VIEWS
    • 36. THIS IS CONTAGIOUSTHIS IS CONTAGIOUS10 MILLION VIEWS HE IS CONTAGIOUS
    • 37. When it comes to producing contentmost brands think about what theywant to see themselves and how toget their company message acrossat all costs. Red Bull does theopposite. It thinks about makingcontent that its audience will want tosee & figures out how to remove asmuch branding as possible.Dietrich Mateschitz, Red Bull Marketing.
    • 38. CONCLUSION
    • 39. CONTENT COMESIN MANY FORMS
    • 40. WE PREFER TOSHARE RELEVANTCONTENT
    • 41. LIVE BRANDLIVE BRANDEXPERIENCES CANEXPERIENCES CANBRING AWESOMEBRING AWESOMECONTENTCONTENT
    • 42. AWESOME CONTENTONLINE CAN BRINGVAST REACH
    • 43. THIS IS CONTAGIOUSTHIS IS CONTAGIOUS HIGH-FIVES ALL ROUND HE IS CONTAGIOUS
    • 44. THANK YOU

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