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HATCH LIVE - Breed Creative
1.
2.
ASTHEPHYSICALANDDIGITAL BATTLE FORCONSUMERSRAGESON.
3.
THEGAPBETWEENTHELIVEENVIRONMENTANDTHE DIGITALENVIRONMENTISBECOMINGMOREANDMORE BLURRED.
4.
BRANDSARESTARTINGTOSEEMOREAND MORE OPPORTUNITIESTOENGAGE.
5.
ASTECHNOLOGYBECOMESMOREAND MOREACCEPTEDINEVERYDAYLIFE.
6.
THE MORE DATA
ABOUT OUR LIVES AND OUR CONSUMPTION CHOICES BECOMES AVAILABLE.
7.
AS BRANDS NEED
TO LEARN MORE, AGENCIES DO THEIR BEST TO OFFER MORE INSIGHTS AND SOLUTIONS. BUT DO THEY HAVE ALL THE ANSWERS?
8.
THE MORE THE
BRAND LEARNS THROUGH RESEARCH AND INSIGHT… THE MORE THE CONSUMER BAFFLES US WITH THEIR EVER CHANGING BEHAVIOURS.
9.
TODAY’SCONSUMERSWANTMOREANDTODAY’S CONSUMERSWANTITNOW!
10.
INATIMEWHENEVERYONEWANTSTODESIREANDBE DESIRED.
11.
INATIMEWHENEVERYONEWANTSTOBEINFLUENCED ANDTOBEANINFLUENCER.
12.
TODAY’S CONSUMERS ARE
TAKING MORE AND MORE CONTROL OVER THEIR CONSUMPTION AND EXPERIENCE CHOICES.
13.
SO,OMNICHANNELCONSUMPTIONIS BECOMINGMOREANDMOREIMPORTANTTO BOTHTHEBRANDANDTHECONSUMER.
14.
YET…MOREANDMOREBRANDSARELOSINGTHE CONSUMERINTHEGAPBETWEENTHEPHYSICALAND THEDIGITALEXPERIENCE.
15.
SO WHAT ARE
THE ANSWERS? WHAT ARE THE SOLUTIONS? HOW DO WE UNDERSTAND THE CONSUMER? HOW DO WE ADAPT AND SURVIVE THE ONGOING BATTLE FOR COMMITMENT AND PURCHASE FROM THE CONSUMER…
16.
TONIGHTWEWILLTRYTOANSWERSOMEOFTHESE QUESTIONSASWELLASSHAREWITHYOUSOME INSIGHTSANDSOMENEWTECH.
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