Automotive search marketing in 2013

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  • Automotive search marketing in 2013

    1. 1. SEO & PPCAutomotive search marketing in 201312th February 2013Berian Reed – Head of Search Marketing@berianreed
    2. 2. The reach of search 1,200,000,000,000 global searches in 2012Image credit: http://search.creativecommons.org/
    3. 3. The reach of search 1,200,000,000,000 global searches in 2012Source: Google Zeitgeist
    4. 4. The reach of search 1,200,000,000,000 global searches in 2012Source: Google
    5. 5. Web traffic split
    6. 6. Click distribution Search Query Sponsored Links - PPC Sponsored Links PPC Natural Results SEO
    7. 7. Some numbers
    8. 8. Search engine traffic
    9. 9. Search is evolving
    10. 10. Search is evolving
    11. 11. Same query, different results
    12. 12. What does success look like?
    13. 13. What does success look like?
    14. 14. What are your KPIs?Good Great SEO rankings Hard leads SEO traffic Soft leads Branded vs. non Conversion % branded Top converting keywords Bounce rate Sales Time on site
    15. 15. PPC vs. SEO? Instant results Trust & loyalty Control messaging Brand awareness Cross brand visibility Long term benefits Testing ROI Boost your brand More traffic
    16. 16. An integrated approach
    17. 17. Digital RivalsImage credit: http://search.creativecommons.org/
    18. 18. Digital RivalsImage credit: http://search.creativecommons.org/
    19. 19. Image credit: http://search.creativecommons.org/
    20. 20. What can you do today?
    21. 21. Image credit: http://search.creativecommons.org/
    22. 22. Image credit: http://search.creativecommons.org/
    23. 23. Image credit: http://search.creativecommons.org/
    24. 24. Image credit: http://search.creativecommons.org/
    25. 25. Image credit: http://search.creativecommons.org/
    26. 26. Page title optimisation
    27. 27. The reach of search 1,200,000,000,000 global searches in 2012Image credit: http://search.creativecommons.org/
    28. 28. Q&A @berianreed @antrobboImage credit: http://search.creativecommons.org/

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