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Automotive search marketing in 2013

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    • 1. SEO & PPCAutomotive search marketing in 201312th February 2013Berian Reed – Head of Search Marketing@berianreed
    • 2. The reach of search 1,200,000,000,000 global searches in 2012Image credit: http://search.creativecommons.org/
    • 3. The reach of search 1,200,000,000,000 global searches in 2012Source: Google Zeitgeist
    • 4. The reach of search 1,200,000,000,000 global searches in 2012Source: Google
    • 5. Web traffic split
    • 6. Click distribution Search Query Sponsored Links - PPC Sponsored Links PPC Natural Results SEO
    • 7. Some numbers
    • 8. Search engine traffic
    • 9. Search is evolving
    • 10. Search is evolving
    • 11. Same query, different results
    • 12. What does success look like?
    • 13. What does success look like?
    • 14. What are your KPIs?Good Great SEO rankings Hard leads SEO traffic Soft leads Branded vs. non Conversion % branded Top converting keywords Bounce rate Sales Time on site
    • 15. PPC vs. SEO? Instant results Trust & loyalty Control messaging Brand awareness Cross brand visibility Long term benefits Testing ROI Boost your brand More traffic
    • 16. An integrated approach
    • 17. Digital RivalsImage credit: http://search.creativecommons.org/
    • 18. Digital RivalsImage credit: http://search.creativecommons.org/
    • 19. Image credit: http://search.creativecommons.org/
    • 20. What can you do today?
    • 21. Image credit: http://search.creativecommons.org/
    • 22. Image credit: http://search.creativecommons.org/
    • 23. Image credit: http://search.creativecommons.org/
    • 24. Image credit: http://search.creativecommons.org/
    • 25. Image credit: http://search.creativecommons.org/
    • 26. Page title optimisation
    • 27. The reach of search 1,200,000,000,000 global searches in 2012Image credit: http://search.creativecommons.org/
    • 28. Q&A @berianreed @antrobboImage credit: http://search.creativecommons.org/