AUTOMATING SEO                                  Berian Reed                    Head of Performance Marketing              ...
BIG DATA@berianreed – Brighton SEO 2013
Driving Leads   Auto Trader.co.uk• 1 Billion Page Impressions• 120 million car searches• 10.8 million car buyers every month
Too many SEO do this
The best results from SEO come when….
WHAT KEEPS YOU UP AT NIGHT?
Monitoring traffic fluctuations@berianreed – Brighton SEO 2013
Monitoring traffic fluctuations@berianreed – Brighton SEO 2013
Monitoring your competition@berianreed – Brighton SEO 2013
Monitoring your competition                                  Get alerted                                  when you        ...
SEO NINJAS@berianreed – Brighton SEO 2013
Automate your link building          You can even        customise this to       include your social             profiles@...
Automate your link building                                  28 links for                                     free!       ...
Automating link prospecting@berianreed – Brighton SEO 2013
Automating link prospecting  •   URL  •   PageRank  •   CitationFlow  •   TrustFlow  •   IP address  •   Page Title@berian...
Automating link prospecting  •   URL  •   PageRank  •   CitationFlow  •   TrustFlow  •   IP address  •   Page Title@berian...
Automating link prospecting                                   Check for                                  sites on the     ...
Automating competitor spying                                  Monitor any                                   URL for       ...
Automating competitor spying@berianreed – Brighton SEO 2013
THANK YOU                                  Berian Reed                    Head of Performance Marketing                   ...
Automating SEO on large websites #BrightonSEO
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Automating SEO on large websites #BrightonSEO

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Learn tips and tricks on how to be effective with your SEO efforts in the age of Big Data. Presented at BrightonSEO, April 2013

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  • During the time taken to deliver this presentation, over 80m searches will have taken place on Google14m FaceBook updates10k new websites are born600knew Tumblr blog posts
  • Traffic and competition
  • Automating SEO on large websites #BrightonSEO

    1. 1. AUTOMATING SEO Berian Reed Head of Performance Marketing Auto Trader @berianreed@berianreed – Brighton SEO 2013
    2. 2. BIG DATA@berianreed – Brighton SEO 2013
    3. 3. Driving Leads Auto Trader.co.uk• 1 Billion Page Impressions• 120 million car searches• 10.8 million car buyers every month
    4. 4. Too many SEO do this
    5. 5. The best results from SEO come when….
    6. 6. WHAT KEEPS YOU UP AT NIGHT?
    7. 7. Monitoring traffic fluctuations@berianreed – Brighton SEO 2013
    8. 8. Monitoring traffic fluctuations@berianreed – Brighton SEO 2013
    9. 9. Monitoring your competition@berianreed – Brighton SEO 2013
    10. 10. Monitoring your competition Get alerted when you desire@berianreed – Brighton SEO 2013
    11. 11. SEO NINJAS@berianreed – Brighton SEO 2013
    12. 12. Automate your link building You can even customise this to include your social profiles@berianreed – Brighton SEO 2013
    13. 13. Automate your link building 28 links for free! Plus free content ideas!@berianreed – Brighton SEO 2013
    14. 14. Automating link prospecting@berianreed – Brighton SEO 2013
    15. 15. Automating link prospecting • URL • PageRank • CitationFlow • TrustFlow • IP address • Page Title@berianreed – Brighton SEO 2013
    16. 16. Automating link prospecting • URL • PageRank • CitationFlow • TrustFlow • IP address • Page Title@berianreed – Brighton SEO 2013
    17. 17. Automating link prospecting Check for sites on the same IP Search through page Analyse the titles authority of sites@berianreed – Brighton SEO 2013
    18. 18. Automating competitor spying Monitor any URL for changes@berianreed – Brighton SEO 2013
    19. 19. Automating competitor spying@berianreed – Brighton SEO 2013
    20. 20. THANK YOU Berian Reed Head of Performance Marketing Auto Trader @berianreed@berianreed – Brighton SEO 2013
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