Future proofing SEO on large websites #brightonseo

3,493 views

Published on

Tools & tactics to stay ahead of the game

Published in: Business, Technology, Design
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
3,493
On SlideShare
0
From Embeds
0
Number of Embeds
1,647
Actions
Shares
0
Downloads
0
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide
  • As an SEO, we invest a lot of time working with editorial teams to brainstorm great content ideas and optimise the delivery of that content to ensure maximum SEO benefit.
  • Sometimes there are cunning tactics that are so simple that they are genius.
  • Wouldn’t link building be a whole lot easier if you already had a relationship with the target website?
  • Future proofing SEO on large websites #brightonseo

    1. 1. future proofing seo on large websites@berianreed – Head of Search – Auto Trader
    2. 2. Tactic & tools - Link building - Outreach - Competitor analysis
    3. 3. Link building
    4. 4. •Bullet Style•Bullet Style•Bullet Style•Bullet Style•Bullet Style
    5. 5. HOW CAN I MAKE MY CONTENT WORKHARDER?
    6. 6. #1 sharing COPY + PASTE = method online* Source: Tyny study
    7. 7. 1 EMAIL THIS = 90* Source: Tyny study
    8. 8. A 17-year-old girl in white shorts crashes drunkenly to the ground, legs askew, surrounded by her swaying friends. A group of boys lurch past, clutching Red Bull and vodka cocktailsPASTE = that they’ve bought for the equivalent of 25p. Their eyes are glazed and they burble incoherently in Manchester accents. Read more: http://www.dailymail.co.uk/news/article- 2181830/Magaluf-notorious-binging-British-teenagers-results- proving-fatal.html#ixzz22JGbsjC2 automatic link attribution
    9. 9. Outreach
    10. 10. who are my closest internet friends?
    11. 11. Google Analytics: Referral traffic Grouped at a domain level - Not that useful
    12. 12. Google Analytics: Referral traffic Referral path. Still not granular enough
    13. 13. Google Analytics Hack: Get the full referrer Nifty G/A hack creates a filter that record the full URL of the referrer http://bit.ly/pcYml
    14. 14. Google Analytics Hack: Get the full referrer These pages already link to you, plus they are sending traffic!
    15. 15. Outreach: The hard work is already done! These sites will be far more receptive to developing partnerships
    16. 16. Competitor analysis
    17. 17. how can i get the edge on my competitors?
    18. 18. Competition: Learn from it!
    19. 19. Competition: Learn from it! Who’s been impacted & why.
    20. 20. Competition: Learn from it!
    21. 21. Competition: Learn from it! 15% content change – Worth investigating!
    22. 22. Competition: Learn from it!
    23. 23. Competition: Learn from it! Fresh content New landing being created pages launched daily
    24. 24. Competition: Learn from it! Who’s been impacted & why.
    25. 25. Competition: Learn from it! Panda Whack!Aggressive link building
    26. 26. Competition: Learn from it!
    27. 27. Thank you@berianreedwww.slideshare.net/breed01

    ×