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WordPress & SEO, get your site noticed on the internet... and more!
 

WordPress & SEO, get your site noticed on the internet... and more!

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While WordPress is fairly search engine optimized “out of the box”, there are some things that can vastly improve your ranking in Google. During this talk, I’ll guide you along the very basic ...

While WordPress is fairly search engine optimized “out of the box”, there are some things that can vastly improve your ranking in Google. During this talk, I’ll guide you along the very basic techniques to optimize the very performance of your site in search engines.

Further more, I’ll be showing some additional ways to generate traffic towards your website, which can drive even more traffic to your website.

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WordPress & SEO, get your site noticed on the internet... and more! WordPress & SEO, get your site noticed on the internet... and more! Presentation Transcript

  • WORDPRESS & SEOget your site noticed on the internet... and more!
  • WHO?
  • board member since 1.5 service desk engineer
  • QUESTIONWhat’s the first thing you (should) dowhen installing a new WordPress site?
  • DISALLOW INDEXING!
  • WHY?
  • TAKING CONTROL OVER INDEXING!Allows you to set up your site the way you want prior to announcing it with various search engines.
  • IF NOT...THIS IS WHAT YOU’LL GET
  • AND THIS IS WHAT YOUR CLIENT MIGHT SAY
  • AFTER INSTALLING 1. Setting the permalinks 2. Installing plugins 3. Deleting sample content 4. Plugin configuration
  • PERMALINKS Choose “Post name” This is the easiest way to generate so-called “Clean URL’s”
  • http://brechtryckaert.be/?p=123http://brechtryckaert.be/about
  • PLUGINSInstall these!
  • PLUGINS Google XML Sitemaps- Automated sitemap generation- Automated sitemap submission
  • GOOGLE SITEMAPS XML Make sure these are enabled!
  • PLUGINS Wordpress SEO by Yoast- Take full control of your SEO-related configuration- Built in SEO checks- Change meta-description, title & focus keyword
  • SOCIAL MEDIA
  • CREATE ATWITTERACCOUNT seperate your personal and website-related tweeting! allows you to keep an personal opinion online!
  • FACEBOOK PAGE(not so much) a certified win!
  • LINKING THEM UP!
  • TWITTERFEED Publish RSS to: - Twitter - Facebook - LinkedIn twitterfeed.com
  • EXAMPLETwitterfeed implementation
  • HOWEVER...
  • DON’T OVER-AUTOMATE People still tend to contact you directly. So keepchecking your social media accounts on regular intervals.
  • LINKBUILDING
  • QUESTIONS?
  • THANKS!Rate this talk at https://joind.in/6697 LET’S KEEP IN TOUCH @brechtryckaert facebook.com/brecht.ryckaert