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MPHA Annual Meeting Presentation 10-17-12
 

MPHA Annual Meeting Presentation 10-17-12

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The Breathe Easy Coalition presented at the Maine Public Health Association Annual Meeting on October 17, 2012 on the Gold Star Standards of Excellence recognition programs provided through the Maine ...

The Breathe Easy Coalition presented at the Maine Public Health Association Annual Meeting on October 17, 2012 on the Gold Star Standards of Excellence recognition programs provided through the Maine Tobacco-Free Hospital Network and Maine Tobacco-Free College Network.

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    MPHA Annual Meeting Presentation 10-17-12 MPHA Annual Meeting Presentation 10-17-12 Presentation Transcript

    • October 17, 2012
    • Presentation Outline Who We Are Introduction to MTFHN and Gold Star Standards Introduction to MTFCN and Gold Star Standards Establishing a Recognition Program Conclusions Questions
    • Learning Objectives Assess tobacco-free policies and initiatives for health care and college/university settings. Describe the ten policy standards in the Maine Gold Star Standards of Excellence tobacco-free policy recognition program. Analyze the effectiveness of local recognition programs to strengthen policy changes in health care and college/university settings.
    • Who We Are Smoke-Free Housing Coalition of Maine Maine Tobacco- Breathe Easy Coalition Free Hospital of Maine Network Maine Tobacco- Free College NetworkFunded by the Partnership For A Tobacco-Free Maine, Maine CDC/DHHS andhoused at the City of Portland, Health and Human Services Department, PublicHealth Division.
    • Who We Are/What We Do Mission: Reduce exposure to secondhand smoke through the promotion of strong voluntary policies that lead to reduced tobacco use and increased tobacco-free living throughout Maine. Vision: A state where all can live free from involuntary exposure to secondhand smoke. How: Providing technical assistance, resources and initiatives to promote policy and environmental change.
    • Why Promote Comprehensive Tobacco-Free Initiatives:  Tobacco use remains the leading cause of preventable disease and death.  There is no risk free level of exposure to secondhand smoke – even brief exposure causes damage that can lead to series disease and death.  Creating tobacco-free areas changes the social norm around tobacco use and promotes tobacco-free living.  Nonsmokers who are exposed to secondhand smoke increase their risk of developing heart disease by 25- 30% and for developing lung cancer by 20-30%US Surgeon General Reports 2010, 2012
    • Maine Tobacco-Free Hospital Network Adopting a tobacco-free campus policy is an example of a healthcare organization’s commitment to creating a healthier community – benefits patients, employees, visitors and role models positive health policies for the entire community. Currently, more than 3,400 hospitals nationally and 26 hospitals in Maine have adopted 100% tobacco-free hospital campus policies. Americans For Nonsmokers Rights, 10-5-12
    • Maine Tobacco-Free Hospital Network Gold Star Standards of Excellence – annual recognition program to help hospitals meet best practice standards around tobacco-free policies and supporting tobacco- free living. Comprised of ten standards around policy practices, treatment and education. All Maine hospitals meeting at least six of ten standards will be recognized.
    • Gold Star Standards of Excellence1. The hospital campus, including parking lots, in vehicles on campus, satellite sites and other properties owned/rented by the hospital are 100% tobacco-free.2. Hospital has implemented policies and procedures aimed at reducing exposure to thirdhand tobacco smoke.3. Policies and procedures around enforcement and employee expectations are written.4. Tobacco advertising and/or promotion is not allowed on the hospital campus or in hospital publications.5. Information about tobacco treatment, secondhand smoke and the policy are made readily available to patients and visitors.
    • Gold Star Standards of Excellence6. All patients are screened for tobacco use, status is documented, patients are offered comprehensive treatment services during their stay and are referred to treatment post-discharge.7. Hospital supports staff to attend evidence-based training around tobacco treatment and dependence.8. Tobacco treatment services and medications are a covered health plan benefit for employees and eligible dependents.9. Hospital makes information about 100% smoke-free lodging options available to visiting patients and families.10. Hospital has a written policy stating that it refuses all donations from the tobacco industry and divests itself of all tobacco company stock.
    • Gold Star Standards of Excellence Maine Hospital Participation in Gold Star Standards of Excellence, 2010-2012, by award level30 2825 2020 16 201015 14 2011 12 2012 1010 7 6 6 5 2 2 1 0 Bronze Silver Gold Total
    • Gold Star Standards of ExcellenceRecognition Event
    • Maine Tobacco-Free College Network As leaders in higher learning, colleges and universities have a commitment to providing a safe and healthy environment. Tobacco-free campus policies are examples of this commitment as they benefit students, faculty, staff, visitors and help change the community norm around tobacco use. More than 608 colleges and universities nationally and 6 in Maine have adopted 100% tobacco-free campus policies. Americans For Nonsmokers Rights, 10-5-12
    • Maine Tobacco-Free College Network Gold Star Standards of Excellence – annual recognition program to help colleges and universities meet best practice standards around tobacco-free policies and supporting tobacco-free living. Comprised of ten standards around policy practices, treatment and education. All Maine institutions of higher learning that meet at least five of ten standards will be recognized.
    • Gold Star Standards of Excellence 1. The college/university campus is 100% tobacco-free, including parking lots, grounds, and all off-campus meetings, conferences and fundraisers are covered by the policy. 2. Appropriate signage explaining the campus policy is posted at key locations on the campus. 3. Educational materials about tobacco use, treatment, secondhand smoke and the campus policy are made readily available to all. 4. Tobacco education, prevention and treatment related information and resources have been implemented into existing trainings, events, and programs. 5. Tobacco treatment and medications are covered benefits under university health insurance plans.
    • Gold Star Standards of Excellence 6. Advertisement and promotion of tobacco products is not allowed on campus/satellite facilities, including in university publications. 7. Sale and/or distribution of tobacco products/paraphernalia is prohibited on campus and at all campus sponsored events, including by student groups or organizations. 8. Campus supported organizations and events are prohibited from accepting money or goods from tobacco companies. 9. The school has a written policy stating that it refuses donations from the tobacco industry and divests itself from tobacco company stock. 10. The college/university provides information on 100% smoke-free lodging to campus visitors.
    • Establishing aRecognition Program
    • Developing a Recognition Program Questions to ask:  Who is our target audience? Is this going to be a statewide or regional program?  Will this program meet a need and encourage change?  Are there key partners to pull in to strengthen the program? Is someone else already doing this? Important components:  Build the criteria from evidence based strategies  Build a contact network (who is responsible for the change at each organization, who is likely to complete the application, etc)
    • Planning a Recognition Program Potential costs for implement program  Staff time  Printing  Mailings/Outreach  Marketing Materials  Trainings/Webinars  Celebration  Rental space  Awards/Plaques  Food
    • Planning a Recognition Program Understand your audience – what will encourage them to participate and attend your event. Consider the location and time of year – what impact will that have. Example: Partner with key players
    • Planning a Recognition Program Make sure the criteria and application are achievable for target organizations.  Get key stakeholder input – consider forming a work group to develop or review standards before distribution.  Make sure people understand why each standard is important. Examples: MTFCN & MTFHN Application Guide Documents
    • Planning a Recognition Program Build criteria that are flexible to evolve over time with expanding research and need. Example: expanding from smoke-free area policies to covering all tobacco products.
    • Implementing a Recognition Program Consider a timeline:  Determine best options with stakeholders/work group  For press opportunities, try to coordinate with local, state or national awareness days/events.  Example: Great American SmokeOut, Kick Butts Day  Provide ample time if pushing for change in policy or practice.  Example: Released 2013 MTFHN standards in early fall 2012 due to strengthened policy-based standards.
    • Implementing a Recognition Program Outreach – key to success!  Consider best contact methods (mail, email, social media, etc).  Connect with target audience multiple times throughout application process.  Utilize partner organizations and list serves to help spread the word.  Capitalize on word of mouth and previous year participants.  Examples: organization newsletters, press releases
    • Implementing a Recognition Program Education and training:  Provide tools/resources to help organizations meet each objective.  Don’t assume questions are clear – providing training to explain the purpose of each, when possible provide sample answers of what you are looking for.  Use trainings as an opportunity to create buy-in – help them understand why each piece is important.  Training provides an opportunity to answer many of the questions for all, rather than on an individual basis.
    • Building Capacity/Next Steps Annually conduct reviews of relevant literature and the standards – consider strengthening requirements when appropriate. Encourage stakeholders to include meeting standards in their strategic plans.  Example: MaineHealth 2011 Health Index Report highlights “all eleven MaineHealth hospitals will be awarded gold or silver status for tobacco-free environments.”
    • Conclusions These initiatives are successful strategies to motivate and engage organizations/stakeholders to adopt and strengthen their policies and procedures related to tobacco use and exposure to secondhand smoke. These recognition programs provide an opportunity to keep a pulse on current policy norms throughout Maine.
    • Questions?Contact Us:  Breathe.Easy.Maine@gmail.com  (207)874-8774  www.MaineTobaccoFreeCollegeNetwork.org  www.MaineTobaccoFreeHospitalNetwork.org  www.SmokeFreeforME.org  View past presentations: www.slideshare.net/breatheeasy  Like us on Facebook: www.facebook.com/BreatheEasyMaine