Massimo Vignelli


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Massimo Vignelli is a well known designer that has made a huge impact on modernism in design. Some of the most well known clients of Massimo Vignelli are American Airlines, Bloomingdales, and Knoll International. Massimo currently works at Vignelli Associates in New York and has been considered to be one of the most influential designers of the 20th century.

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Massimo Vignelli

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  2. 2. Background History Massimo Vignelli was born in Milan, Italy in January 1931. Throughout his childhood he was fascinated by all types of design and went on to study architecture in Milan and Venice from 1950-1953. Massimo started out his career working as a designer at Venini Glass in Venice. He married Lella Valle in 1957 and Massimo and his wife went the United States on fellowships soon after. Massimo taught at the Illinois Institute of Technology and worked as a designer at the Container Corporation of America. The Vignellis returned to Milan in 1960 where they opened an office for design and architecture. Massimo Vignelli started to become an established designer in the earlier years of his career, but it wasn’t until he and his wife returned to the U.S. in the mid 1960s that he truly made a mark in the design industry.
  3. 3. Unimark International In 1966, Massimo and Lella Vignelli went to New York where Massimo became one of the founding members of the Unimark International Corporation. The company became one of the biggest design forms in the world with many recognizable clients including American Airlines, Ford Motor Company, and J.C. Penny. After about five years, Massimo left the firm and he and his wife opened their own office, Vignelli Associates.
  4. 4. Vignelli Associates Vignelli currently works at Vignelli Associates In New York along with his wife. The firm has become a very successful business with many high profile clients including IBM, Knoll, Bloomingdale’s, and American Airlines.
  5. 5. Vignelli Associates offers a variety of products in many design concentrations. Poster Design Architectural Design Book And Magazine DesignFurniture DesignProduct Design Transportation Graphics Interior Design Packaging Design Cleto Munari Tea Set Poltronova Vignelli Design New York Subway Transit World Trade Center: Amsterdam USA Bicentennial Vignelli Associates Bloomingdale’s
  6. 6. Modernism l • Works firmly with modernist tradition and focuses on simplicity through the use of basic geometric forms. • Function is evident in Massimo’s designs as it determines and informs the form of the project. • Massimo Vignelli is a well known Modernist.
  7. 7. Other Work of Vignelli Massimo also presents lectures at universities throughout the U.S. and abroad. Books : Vignelli: From A to Z - contains a series of essays describing the principles and concepts of design. “The Vignelli Canon” – free e-book that covers and explains concepts and rules of design. In 2009, Massimo and Lella Vignelli donated an archive of design work to the Rochester Institute of Technology where the archive is exhibited in a new building, designed by the Vignellis, known as the Vignelli Center for Design Studies.
  8. 8. Relevance I have become very fascinated with Massimo Vignelli and his work. I really enjoy his use of modernism and the simplicity of his designs. Something that I strive for in my work is to use a simple form of geometric shapes along with a clear message that is clear and easily understandable. I am also very fascinated with the fact that Massimo has experience with such a broad spectrum of design forms. After seeing his portfolio, I will now strive to expand my portfolio in terms of variety and continue to develop designs using modernism.
  9. 9. This poster design by Massimo Vignelli is one piece that I really enjoy. With the obvious modernism and great choice of colors the overall appearance is very creative and clear. I like how the letters of the title overlap and how the information about the company is in smaller print. This makes the overall piece very eye catching, while presenting the necessary information as well. information/the-new-york-school/492-massimo-vignelli
  10. 10. The artwork designs for American Airlines is well known around the world. In my opinion, Massimo Vignelli did a great job with the design. He kept it traditionally modernized and simple with a very eye catching design. I also like how Massimo used the national colors of America allowing it to not only look good overall, but have a sense of patriotism. I like how he kept it simple and to the point, yet made it eye catching enough for someone to remember the logo and design after just one look.
  11. 11. One thing that I really enjoy about Massimo Vignelli is the variety of designs that he creates. His furniture designs are very modern, just like his other designs, and they offer a very unique look. I really like this piece of furniture with the geometric shaping and the built in storage. I also really like how the furniture set fits together naturally and love the overall look of Vignelli’s design.
  12. 12. Massimo Vignelli expresses a simplicity in all of his designs that is really appealing. In Vignelli’s book, Vignelli From A to Z, he continues to use the modernism and simple way of presenting his artwork. The cover is very simple, yet with the contrasting colors of black and white it makes it very eye catching as it presents its purpose and message in a very clear way. Vignelli strives for simple, yet bold designs and this piece definitely expresses the traditions of all of his other work.
  13. 13. Massimo Vignelli “If you can design one thing, you can design anything” -Massimo Vignelli
  14. 14. Vignelli Associates (2013) Retrieved from Vignelli Associate’s Official Website: Justine Barratt (February 28, 2011) Retrieved from Kingy Graphic Masters Website: massimo-vignelli.html Eye Magazine (2013) Retrieved from Eye Magazine’s website: vignelli Sources: