On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio
Describes the Conversations that happen everyday on the Internet
Wikipedia Definition: Second generation of web development and design, that facilitates communication, information sharing and collaboration. Led to the development and evolution of web-based communities.
The Web used to talk TO you.
Now The Web Facilitates the Conversation.
Across the Web:
Powered by Blogs, Chat Sessions, RSS Feeds, Widgets, Social Networks, Message Boards, Podcasts, Video Sharing Sites, Photo Sharing Sites, Wikis, and More!
Facebook now has more visits than Google
Facebook is Approaching 600 Million Members
Growth is ACCELERATING!
Its Not a Fad : It’s a fundamental Shift in the way we communicate.
Facebook has More Traffic than Google
If Facebook was a Country it would be the 3 rd largest
42% of cell phone users have upgraded to Smart Phones
How Many Started Coaching without a cell phone?
How Many Started College without a cell phone?
How Many Coach One Student-Athlete without a cell phone?
Social Media is Democratizing Communication
“ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite.
Now it’s the People Who Are In Control.”
- Rupert Murdoch
“ In an attention economy (like this one), marketers struggle for attention and if you don't have it, you lose. Free is a relatively cheap way to get attention (both at the start and then through viral techniques).”
Yes, it's no longer an angry feeling. It's sadness, embarrassment and disbelief. The light at the end of the tunnel looks to be years away...again.
-Anonymous Fan on a Message Board
Current Student Athletes
The Entire Student Body
And They All Want to Talk About You
Unlock the Power of Your Built in Network
Link all of Your School’s Content Together
Reach your Raving Fans where they spend time
Give them the Tools to Share All Things State U
An easy Place for Recruits to Connect with Coaches
Feature Your Program at its Best
Show your Personal Side
Defined as a Web Log
Darren Rovell, CNBC’s Emmy Winning Sports Business Reporter
” @ USCRipsIt was the best blog/twitter execution of any sports team. If there's a model to replicate, that's it”
“ What are you doing?”
Your answers form over time to create what looks like
a series of short blog posts
You Don’t Call Someone to tell them tiny updates
But, Twitter allows you to update the world in real time
Conversely, You see what the world looks like in real time
As the spread of information becomes faster it will become more important to communicate effectively and concisely with your customers
Shorter email, text messages, short conversations are all examples
Everyone Can Agree that Recruiting is Faster
You will see their feed/not always reciprocal
Record Short Messages
Post Short Movies
Follow Posts From Your Smart Phone
Athletes and Coaches
-Anybody and Everybody
Web - Reuters- actively engages users to Tweet them with Feedback
TV – Used heavily during presidential campaign, Debates, Conventions, ESPN Bottom Line
Hudson Plane Crash
Promote New Products
Promote Interaction between fans and the
Team, In game @ replies
Everyone complains about Cable, Comcast answers back, leads to many phone conversations
Log in and Tweet
Devices Tab on Twitter
Enter Phone Number and Text Updates to 40404
Download the Twitter App for Iphone, Android, or Blackberry
Modern CB Radio – A Community Passing Information, Looking Out for One Another
@ replying to someone
Setup Searches on Tweetdeck or TwitterSearch
See what is being said about you or your school!
# Subject Used for Search
D Direct Message
“ Craziest Subplot of the NBA Offseason: NBA players using Twitter to break news about themselves, and even stranger, reporters posting their scoops on Twitter even before their employers had a chance to print them. I've said it before, I'll say it again: Facebook is a social network. Twitter is a media/marketing vehicle disguised as a social network. Big difference. And if you don't think it's changing the way information is dispersed, for good and bad, you're insane. “
– Bill Simmons
The Evolution of MySpace and Friendster
Used for Growing Your Personal Network
Used to Share Personal Information, Photos, Videos and What is Happening
(But, Only What You Want to Share!)
Incorporates 3 rd Party Applications to enhance Usability
5,000,000,000 minutes spent of Facebook each day
Instead of Friends you Gain Fan’s
Gain the ability to Message Updates to Fans
Group all of Your Content in One Place
Your Fan’s Activity is shown to their Friends
Increase Opportunities to Share
More Chances to Connect or Re-Connect
“ The Internet, by giving everybody access to a market of hundreds of millions of people, can work at participation rates that would be a disaster in the traditional world of non-zero marginal costs.”
- Chris Anderson Author of The Long Tail
Use Social Networks to Grow Your REAL, Authentic Network
Don’t Just Follow or Friend Someone, work to Build a Relationship
Build Value by passing Value to Your Network
Start with 10,000 Followers but the idea gets passed along .8 times i.e. 10,000 Followers pass along to 8,000 who pass to 6,400 etc Starting with 100 Followers but the idea gets passed along 1.5 times Starting with 100 Followers but the idea gets passed along 1.7 times
Photos (Current Events and Campus)
Links to Other Sites
UCLA on Youtube
Coaches on Twitter
Kentucky Coach John Calipari, ““If you’re not doing it, you’re behind.”
Michigan Recruit, “I just checked out my Facebook page and Coach Rodriguez just sent me a message that I had an offer from them.”
Use the Direct Message Function on Twitter to replace the Text Message -Rule220.127.116.11
Divisions I and II rules allow for coaches to contact prospects through the direct-message function on Twitter, subject to the same rules applicable to email communication with recruits. However, publicly mentioning a recruit’s name or sending an “@reply” message via Twitter are both considered NCAA rules violations. Coaches can “follow” recruits on Twitter – and vice versa – so long as the @reply function is not used. Any direct messages sent through Twitter must conform to the contact-period legislation for each NCAA sport.
Division III institutions now are free to use such media as Facebook and Twitter to publicize game results and other athletics news without worrying whether prospective student-athletes are receiving those “electronically transmitted” messages, provided the communication meets some new objective guidelines established by the Division III Management Council.
Free access to NCSA’s blog and newsletter network which will allow you to feature your program to over 250,000 subscribers.
Have your program featured on an NCSA’s College Coach Conference calls and interact with up to 50 recruits at one time.
“ For a long time, all the markets for attention-based goods are going to be messy, which means that there are going to be huge opportunities for people (like you?) able to get that most precious asset (our attention) for free. At least for a while.”
We aim to help you recruit, faster, easier, and cheaper