Wikipedia Definition: Second generation of web development and design, that facilitates communication, information sharing and collaboration. Led to the development and evolution of web-based communities.
“ In an attention economy (like this one), marketers struggle for attention and if you don't have it, you lose. Free is a relatively cheap way to get attention (both at the start and then through viral techniques).”
“ Craziest Subplot of the NBA Offseason: NBA players using Twitter to break news about themselves, and even stranger, reporters posting their scoops on Twitter even before their employers had a chance to print them. I've said it before, I'll say it again: Facebook is a social network. Twitter is a media/marketing vehicle disguised as a social network. Big difference. And if you don't think it's changing the way information is dispersed, for good and bad, you're insane. “
Use Social Networks to Grow Your REAL, Authentic Network
Don’t Just Follow or Friend Someone, work to Build a Relationship
Build Value by passing Value to Your Network
Start with 10,000 Followers but the idea gets passed along .8 times i.e. 10,000 Followers pass along to 8,000 who pass to 6,400 etc Starting with 100 Followers but the idea gets passed along 1.5 times Starting with 100 Followers but the idea gets passed along 1.7 times
Use the Direct Message Function on Twitter to replace the Text Message -Rule188.8.131.52
Divisions I and II rules allow for coaches to contact prospects through the direct-message function on Twitter, subject to the same rules applicable to email communication with recruits. However, publicly mentioning a recruit’s name or sending an “@reply” message via Twitter are both considered NCAA rules violations. Coaches can “follow” recruits on Twitter – and vice versa – so long as the @reply function is not used. Any direct messages sent through Twitter must conform to the contact-period legislation for each NCAA sport.
Division III institutions now are free to use such media as Facebook and Twitter to publicize game results and other athletics news without worrying whether prospective student-athletes are receiving those “electronically transmitted” messages, provided the communication meets some new objective guidelines established by the Division III Management Council.
“ For a long time, all the markets for attention-based goods are going to be messy, which means that there are going to be huge opportunities for people (like you?) able to get that most precious asset (our attention) for free. At least for a while.”