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How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
How It Works! Mobile
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How It Works! Mobile

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Here's a 6 minute presentation on how you can promote your business using our mobile marketing platform. …

Here's a 6 minute presentation on how you can promote your business using our mobile marketing platform.

For more info Text CMP to 41513

Some very important facts for your to consider:

→ We are a texting nation: Of the 272 million US cell phone currently subscribed, over 96% of them are SMS (text) capable (CTIA 2009)

→ High response rates: More than 5x as many people respond to mobile messages as compared to traditional, off mobile call to action campaigns (94% of received messages are read) 97% of consumers carry their phone at retail. (PMA 2009)

→ Targeting: The mobile medium is an inherently intimate medium enabling highly targeted, one-to-one communication with audiences and lots of potential for personalization and up-selling

Visit us at cmpmobile.com

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  • New Website www.cmpmobile.com or http://www.cmpmobile.com/how-it-works/sms-examples/

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  • 6 minute video on HOW it works!

    http://dealerdominance.com/howitworks/
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Transcript

  • 1.
  • 2. Engage Promote Convert<br />Insert your short code & keyword<br /> into all forms of traditional advertising<br />Short code is 41513<br />Keyword is SuesSalon<br />Radio<br />Print<br />Blog<br />TV<br />Email<br />Website<br />
  • 3. Engage Promote Convert<br />Let’s take a look at Sue’s Salon<br />Sue is looking to increase business –<br />she wants to increase number of clients,<br />generate more repeat business,<br />and cut down on her no shows<br />
  • 4. Engage Promote Convert<br />Hmmm…<br />Sue’s Beauty Salon<br />to receive coupons <br />and specials<br />Text SuesSalon to 41513<br />Radio<br />Print<br />Blog<br />Use your shortcode & keyword to promote your business<br />TV<br />Email<br />Website<br />
  • 5. Engage Promote Convert<br />Sue’s Beauty Salon<br />to receive coupons <br />and specials<br />Text SuesSalon to 41513<br />Thank you 4 joining Sue’s VIP Program. U will receive weekly specials , coupons & event notifications!<br />From: Sue’s Salon<br />To: <br />4 <br />1<br />1<br />3<br />5 <br />SuesSalon<br />3<br />2<br />1<br />6<br />5<br />4<br />9<br />8<br />7<br />
  • 6. Engage Promote Convert<br />COOL!<br />
  • 7. Engage Promote Convert<br />Okay , Sue promoted her salon and customers opted-in to her mobile coupon service<br />Once customers send a text to <br />this short code, they will now <br />appear in Sue’s client database<br />
  • 8. Engage Promote Convert<br />->Now remember Sue mentioned in her promotion that she would send out weekly specials to her VIP Customers<br />->Sue now has 50 potential customers who have opted in to her mobile coupon service and she would like to send out a promotion for a salon cut and color<br />->Sue simply will log into her CMP mobile platform and send out a promotion<br />Send to Group : SuesSalon (50)<br />Select Template: Weekly Promotion<br />Message: Sue’s salon – 10% off cut, color, & free sample shampoo valid til 12/20/10 #125 484.324.8398<br />Text stop to end<br />Send<br />Send<br />
  • 9. Engage Promote Convert<br />One week later…<br />Hello, I would like to schedule a cut and color for the 19th…<br />Yes, I just received the special on my phone..<br />Can you also, send me a reminder, one day prior..<br />Yes, you can – Wow, what great service..thanks!<br />Sue’s salon – 10% off cut, color, & free sample shampoo valid til 12/20/10 #125 484.324.8398<br />Text stop to end<br />From: Sue’s Salon<br />
  • 10. Engage Promote Convert<br />->This Customer wants a Text Reminder for her appointment. <br />->Use this reminder service when scheduling your customers appointment<br />-> This is a big step in cutting down no-shows<br />-> Log into CMP Mobile Platform to set reminder<br />
  • 11. Engage Promote Convert<br />Oh yes, that’s right I have the salon appointment tomorrow<br />One day before <br />salon appointment…<br />Mary,<br />We are looking forward to seeing you tomorrow 12/19 @ 3pm<br />Questions?<br /> 484.324.8398<br />From: Sue’s Salon<br />
  • 12. Engage Promote Convert<br />Okay, but what if I have a number of cancellations in a week and I am looking to get business immediately<br />->When the customer arrives Sue can place her customers coupon codes into the CMP mobile platform and track her campaign results<br />-> Simple – Now that you have a customer database signed up for your promotions. <br />-> Send out a group text message: We have openings on Monday @ 3pm, 4pm and Wed@ 1pm, 3:30pm – receive 10% off when u book this slot, 484.324.8398<br />Send<br />
  • 13. by pressing one button you just reached all<br /> of your contacts instantaneously..<br />What other marketing channel can offer such power ???<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />Send<br />
  • 14. Engage Promote Convert<br />We looked at:<br />-> Promoting Sue’s Salon with a mobile campaign by inserting a short code and keyword<br />-> Sending out reminder text messages to reduce “no shows”<br />-> Sending out a group text message to fill Sue’s Salon when slots were open<br />
  • 15. Engage Promote Convert<br />-> Texting Nation:Of the 272 million US cell phone currently subscribed, over 96% of them are SMS (text) capable (CTIA 2009)<br />-> High response rates: More than 5x as many people respond to mobile messages as compared to traditional, off mobile call to action campaigns (94% of received messages are read) 97% of consumers carry their phone at retail. (PMA 2009)<br />-> Targeting: The mobile medium is an inherently intimate medium enabling highly targeted, one-to-one communication with audiences and lots of potential for personalization and up-selling<br />HERE IS WHAT THEY ARE TELLING YOU…<br />THE FACTS ARE IN…<br />Send<br />
  • 16. Engage Promote Convert<br />Ready to get busy?<br />
  • 17. Engage Promote Convert<br />Contact us today!<br />1<br />2<br /> 484. 324. 8398<br />3<br />Sales@cmpmobile.com<br />

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