WordCamp Miami 2011 - Building a business on wp

Building your business on WordPress

Lesson PlanThe wordpresseconomyTheme developmentCustom devPlugins & more

Wordpress ecosystem

What are we dealing with?40 million blogsBillions of page viewsMillions of customersEcosystem of $50m+

Lets build a smart business

Businesses that scale

Who is making moola?Theme businessesPlugin developerConsulting/service businessesDesigners and web developers

Theme businessesWoo themes doing $4 million+press75 doing high 6 ﬁguresTheme forest doing 7 ﬁgures salesStudiopress also doing $1m

Golden nugget of theme businesseswordPress.com theme sales.Right now 5 premium themes in showcase

Plugins plugins plugins

Plugin revenuehttp://wpplugins.com/wordpress.orgUpsells internallyCodecanyon

Consulting & servicesHosting speciﬁc (page.ly)Backup/security (pressbackup/vaultpress)General support/design/develop

What pain points do you have? This is where you make longterm $

Solving WordPress pain pointsComplexitySecurityDeploymentDesignFunctionality

Wordpress as a marketing cmsLeverage seo toolsBuild landing pagesA/b split testing

DogfoodingPracticing what I preachpressbackup.comAppliedseo.com

PressbackupPain point: backups,restoration, migrationsFree and paidsolutionsAutomatic

AppliedseoPain points: seoanalytics, ranking,reporting, costsHow do we bring thisdata to masses?Appliedseo.com

Thank you!Brian Breslin@brianbreslin

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by Brian Breslin on Mar 07, 2011