Brian Breslin - Wordcamp Miami 2012
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Brian Breslin - Wordcamp Miami 2012

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WordCamp Miami 2012 presentation on the business of WordPress ecosystem.

WordCamp Miami 2012 presentation on the business of WordPress ecosystem.

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  • 1. The WordPress Ecosystem in 2012 Brian Breslin @brianbreslin http://brianbreslin.comSaturday, February 18, 12
  • 2. Market SizeSaturday, February 18, 12
  • 3. Market Size 71 MILLION Blogs worldwide ~35M on Wordpress.com <- Future target Self Hosted 36M+ <- Current target marketSaturday, February 18, 12
  • 4. Ecosystem Size* *Back of napkin math 36Million sites self hosted. Assume average user hosts ~2 wp installs 18M hosting accounts @ Average cost between $5-10 each 18M * $7.50 = $135M/m in hosting alone Premium theme market ~$30M/yearSaturday, February 18, 12
  • 5. Ecosystem Size* *Back of napkin math Total market size of all WordPress specific sales: roughly $100M/yearSaturday, February 18, 12
  • 6. Top Revenue Streams Themes Plugins Hosting Support/ServicesSaturday, February 18, 12
  • 7. Biggest Players Automattic WooThemes Envato/ThemeforestSaturday, February 18, 12
  • 8. PressBackup.comSaturday, February 18, 12
  • 9. My experiences PressBackup Launched Feb 2011 ~20,000 downloads ~0.5% Paying usersSaturday, February 18, 12
  • 10. PressBackup Lessons Plugin discovery is still hard Free to premium conversion is difficult Cheap/free mentality difficult to overcome Free version necessary for distributionSaturday, February 18, 12
  • 11. PressBackup Customer Sources 75% of all users originate on Wordpress.org plugin repository 60% of paying users originate from organic search - 20% from PPC SEO/Search engines 2nd biggest traffic sourceSaturday, February 18, 12
  • 12. How the ecosystem could improve “App Store” for premium themes/plugins WordPress.com Premium theme market grows (28 themes at moment) More marketplacesSaturday, February 18, 12
  • 13. What’s next? Wordpress evolves as a platform (API) Wordpress evolves as a CMS WordpressSaturday, February 18, 12
  • 14. Brian Breslin http://brianbreslin.com @brianbreslinSaturday, February 18, 12