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The WordPress                            Ecosystem in 2012                                    Brian Breslin               ...
Market SizeSaturday, February 18, 12
Market Size                            71 MILLION Blogs worldwide                            ~35M on Wordpress.com <- Futu...
Ecosystem Size*                                       *Back of napkin math                            36Million sites self...
Ecosystem Size*                                       *Back of napkin math                            Total market size of...
Top Revenue Streams                            Themes                            Plugins                            Hostin...
Biggest Players                            Automattic                            WooThemes                            Enva...
PressBackup.comSaturday, February 18, 12
My experiences                            PressBackup                              Launched Feb 2011                      ...
PressBackup Lessons                            Plugin discovery is still hard                            Free to premium c...
PressBackup Customer                               Sources                            75% of all users originate on Wordpr...
How the ecosystem                               could improve                            “App Store” for premium themes/pl...
What’s next?                            Wordpress evolves as a platform (API)                            Wordpress evolves...
Brian Breslin                        http://brianbreslin.com                             @brianbreslinSaturday, February 1...
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Brian Breslin - Wordcamp Miami 2012

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WordCamp Miami 2012 presentation on the business of WordPress ecosystem.

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Transcript of "Brian Breslin - Wordcamp Miami 2012"

  1. 1. The WordPress Ecosystem in 2012 Brian Breslin @brianbreslin http://brianbreslin.comSaturday, February 18, 12
  2. 2. Market SizeSaturday, February 18, 12
  3. 3. Market Size 71 MILLION Blogs worldwide ~35M on Wordpress.com <- Future target Self Hosted 36M+ <- Current target marketSaturday, February 18, 12
  4. 4. Ecosystem Size* *Back of napkin math 36Million sites self hosted. Assume average user hosts ~2 wp installs 18M hosting accounts @ Average cost between $5-10 each 18M * $7.50 = $135M/m in hosting alone Premium theme market ~$30M/yearSaturday, February 18, 12
  5. 5. Ecosystem Size* *Back of napkin math Total market size of all WordPress specific sales: roughly $100M/yearSaturday, February 18, 12
  6. 6. Top Revenue Streams Themes Plugins Hosting Support/ServicesSaturday, February 18, 12
  7. 7. Biggest Players Automattic WooThemes Envato/ThemeforestSaturday, February 18, 12
  8. 8. PressBackup.comSaturday, February 18, 12
  9. 9. My experiences PressBackup Launched Feb 2011 ~20,000 downloads ~0.5% Paying usersSaturday, February 18, 12
  10. 10. PressBackup Lessons Plugin discovery is still hard Free to premium conversion is difficult Cheap/free mentality difficult to overcome Free version necessary for distributionSaturday, February 18, 12
  11. 11. PressBackup Customer Sources 75% of all users originate on Wordpress.org plugin repository 60% of paying users originate from organic search - 20% from PPC SEO/Search engines 2nd biggest traffic sourceSaturday, February 18, 12
  12. 12. How the ecosystem could improve “App Store” for premium themes/plugins WordPress.com Premium theme market grows (28 themes at moment) More marketplacesSaturday, February 18, 12
  13. 13. What’s next? Wordpress evolves as a platform (API) Wordpress evolves as a CMS WordpressSaturday, February 18, 12
  14. 14. Brian Breslin http://brianbreslin.com @brianbreslinSaturday, February 18, 12
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