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Tag You’re It!
   Leveraging the social web for fun & profit




Brian Breslin @brbreslin
InfiniMedia.com                   ...
Your Objectives


• Build a community through the
  community
• Empower the community
• Change your way of thinking
The Social Web
• Social media sites are driving tons of
  traffic. TONS.
• Your customers are spending more
  and more time in them.
• The...
The figures
• 161 Million Unique (Facebook)
• 61 BILLION Page Views (Facebook)
• 117 Million Unique (MySpace)
• 73 Million ...
Steps


• Step 1: Realize you have a community
• Step 2: Engage your community
• Step 3: Cast your nets
• Step 4: Let your...
Its about community
WAIT!
Its ONLY about community
Your community is
       everywhere

• Stop thinking of your site as a single
  destination.
• Go to where the people are ...
You can’t fish in a puddle
Where are you casting your net?
Old web
New Web
What this means to you?

• Harder to compete for attention on your own
• Harder to acquire new users (people are
  fickle)
...
Building a community
 from the community
   @ theBoaters.com
An Ex: theBoaters.com

• Built a NICHE community
• Started seeding it with PPC acquired
  traffic (high costs)

• 500 users...
Theboaters + Facebook

• Created a facebook interface for their
  site

• Accepted facebook logins as their
  users (PRE- ...
So how can you play?
Does your site look like this?
Is your site a silo?


• Are you syndicating your content?
• Are you sharing your site?
• Can your users contribute to you...
What you can do about it


• What opportunities are out there?
• How do we leverage them?
• How do we measure ROI?
• How d...
Facebook Connect
What FB Connect can do for you.

• Lower barrier to      • Create a facebook
  entry for new users     “app” so you own
  ...
Distributed Logins



Yahoo! Open Platform
Microsoft Live login
                        Social Graph API
Google Friend Con...
What OpenID means

• Dramatically lower your signup
  friction

• Millions of users (any Yahoo, MSN,
  GMail, MySpace, or ...
Social Graph & You

• Social portability.
• Bring friend relationships in, and blow
  them out.

• make it dead simple for...
Social Graph API?


• POTENTIALLY amazing
• Map the relationships between people
• Use the map to find new connections
  an...
Implementing it all

• Not trivial. No matter what they tell
  you.
• A good programmer can tie in your
  site to any of t...
Conclusion

• Your community is key to your social
  media efforts
• Your community is everywhere (so
  you need to go to ...
Sharing is caring.
Contact me


• breslin@infinimedia.com
• http://twitter.com/brbreslin
• http://brianbreslin.com
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Tag Youre It Pdf

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Pubcon2008 panel. How to integrate social sites to make your site viral

Published in: Technology

Transcript of "Tag Youre It Pdf"

  1. 1. Tag You’re It! Leveraging the social web for fun & profit Brian Breslin @brbreslin InfiniMedia.com PubCon 2008
  2. 2. Your Objectives • Build a community through the community • Empower the community • Change your way of thinking
  3. 3. The Social Web
  4. 4. • Social media sites are driving tons of traffic. TONS. • Your customers are spending more and more time in them. • The battle is for attention. Are you winning?
  5. 5. The figures • 161 Million Unique (Facebook) • 61 BILLION Page Views (Facebook) • 117 Million Unique (MySpace) • 73 Million in USA (MySpace) Figures for September
  6. 6. Steps • Step 1: Realize you have a community • Step 2: Engage your community • Step 3: Cast your nets • Step 4: Let your community bloom
  7. 7. Its about community
  8. 8. WAIT!
  9. 9. Its ONLY about community
  10. 10. Your community is everywhere • Stop thinking of your site as a single destination. • Go to where the people are (lots of choices, you decide) • Cast your net wide, because....
  11. 11. You can’t fish in a puddle
  12. 12. Where are you casting your net?
  13. 13. Old web
  14. 14. New Web
  15. 15. What this means to you? • Harder to compete for attention on your own • Harder to acquire new users (people are fickle) • BUT People are spending more time online • AND There are more people online • so how can this help you?
  16. 16. Building a community from the community @ theBoaters.com
  17. 17. An Ex: theBoaters.com • Built a NICHE community • Started seeding it with PPC acquired traffic (high costs) • 500 users after 3 weeks ( low conversion rate on signups)
  18. 18. Theboaters + Facebook • Created a facebook interface for their site • Accepted facebook logins as their users (PRE- FB connect) • Redefined what a facebook app was to them • Grew to 20,000 users in 6 weeks!
  19. 19. So how can you play?
  20. 20. Does your site look like this?
  21. 21. Is your site a silo? • Are you syndicating your content? • Are you sharing your site? • Can your users contribute to your site? • Can they take the content with them?
  22. 22. What you can do about it • What opportunities are out there? • How do we leverage them? • How do we measure ROI? • How do we implement these things?
  23. 23. Facebook Connect
  24. 24. What FB Connect can do for you. • Lower barrier to • Create a facebook entry for new users “app” so you own 100% of the page • They bring their views friends with them. • Distribute your • THEY BRING THEIR content to 160 Million FRIENDS! users • Syndicate your site • Low customer interactions to acquisition costs facebook
  25. 25. Distributed Logins Yahoo! Open Platform Microsoft Live login Social Graph API Google Friend Connect
  26. 26. What OpenID means • Dramatically lower your signup friction • Millions of users (any Yahoo, MSN, GMail, MySpace, or AIM username) • Paired with social graph = $$$$$ • Reduce spam/pre-authenticated people
  27. 27. Social Graph & You • Social portability. • Bring friend relationships in, and blow them out. • make it dead simple for your users to share with their friends.
  28. 28. Social Graph API? • POTENTIALLY amazing • Map the relationships between people • Use the map to find new connections and customers
  29. 29. Implementing it all • Not trivial. No matter what they tell you. • A good programmer can tie in your site to any of these platforms. • But make sure you think about this stuff BEFORE starting a site
  30. 30. Conclusion • Your community is key to your social media efforts • Your community is everywhere (so you need to go to them) • You can build any niche from the existing communities
  31. 31. Sharing is caring.
  32. 32. Contact me • breslin@infinimedia.com • http://twitter.com/brbreslin • http://brianbreslin.com
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