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VIRTUAL EVENTS FOR
UNIVERSITIES AND
EMPLOYERS
student & alumni engagement redefined
WHO IS BRAZEN AND WHO AM I?
1. Great content: Through our
blog, Brazen Life, we’re a
substantive thought leader in
the careers space.
2. Powerful platform: We’re all
about engagement and
facilitating conversations that
lead to enhanced brands,
bigger pipelines and better
hires.
Ashley Hoffman
Vice President
Marketing + Strategic
Partnerships
WHY ARE YOU HERE?
PROVIDING VALUE TO
STUDENTS AND
ALUMNI IS ALL ABOUT
CREATING
ENGAGEMENT
POLL: WHAT TOOL
PRODUCES THE
HIGHEST
ENGAGEMENT
AMONG YOUR
STUDENTS?
Career Fairs Student/Alumni
Networking
OFFLINE EVENTS ARE A GREAT ENGAGEMENT
TOOL, BUT THEY DON’T ALLOW YOU TO REACH
EVERY STUDENT, THEY CAN BE EXPENSIVE, AND
THEY ARE NOT SCALABLE
Info Sessions
Lunch and Dinner
Events
Multi-tasking is a way of life.
Typing is better than handwriting.
And, your students and alumni are
online...but you know this!
SO WHAT ABOUT
ONLINE
ENGAGEMENT?
Web 1.0: Your Website!
Great Content, But Static: Newsletter-type content.
Resources. Evergreen content.
SOCIAL MEDIA HAS HAD A SIGNIFICANT IMPACT
ON UNIVERSITY RECRUITING AND STUDENT
ENGAGEMENT
BUT SOCIAL MEDIA CAN STILL BE A BROADCAST
- ONE TO HUNDREDS, THOUSANDS, OR
MILLIONS. IT’S NOT THE TYPE OF
CONVERSATION WE ALL KNOW IS MOST
VALUABLE: LIVE, AND ONE-TO-ONE.
Webinars and LinkedIn:
Getting There
Some live conversation, but not one-to-one.
Some one-to-one conversation, but not live.
But Live and One-To-One is How
Students and Alumni Are Connecting
When They Want to Have a
Conversation.
Facebook Chat. Gchat. Texting.
TRUE ENGAGEMENT
CREATE AN ONLINE EXPERIENCE THAT ALLOWS
ALUMNI, STUDENTS AND EMPLOYERS TO ENGAGE
ONE-ON-ONE IN AN EASY AND EFFICIENT WAY
Event
WE COMBINE THE INTIMACY
OF LIVE-CHAT WITH THE
URGENCY OF A VIRTUAL EVENT
WE USE MATCHING TECHNOLOGY TO MANAGE
SIMULTANEOUS ONE-ON-ONE CONVERSATIONS
IN ONE EVENT
Old School Ain’t So Cool
STUDENTS WANT A GENUINE EXPERIENCE THAT
MIRRORS FACEBOOK AND LINKEDIN, NOT SECOND
LIFE. THEY ALSO DON’T WANT TO DROWN IN
GROUP CHATS.
UM, HOW DO I DO
THAT?
We work with
your school or
company to
create a series
of virtual events
based on your
engagement
goals
Step 1
Attendees register
via a customized
RSVP form. You
choose what
questions are asked
(graduation year,
major, etc.) and
decide how our
system will use
those answers to
create quality
connections
Step 2
Participants
make themselves
available to
connect with
other attendees
and browse
event information
Step 3
When two
attendees
are available,
the platform
connects
them in a
one-on-one
chat.
Step 4
Resume
can be
viewed
during
chat
Each
conversation
is timed
Key participant information
is available during chat
Text-based
conversations for
maximum efficiency
Penn State Alumni Association
After each chat, participants rate the
conversation and take notes for easy follow-up
Step 5
Penn State Alumni Association
Participants use
their dashboard
to track and
follow up with
their connections
-- just like
swapping
business cards
and taking notes,
but all online!
Step 6
Networking Events
Connect students with the best and
brightest alumni from your university, or
get to know students in a more informal
setting. Students can find internships, jobs,
introductions and mentorship opportunities
Virtual Career Fairs*
Large scale or boutique virtual career fairs
can connect students in real-time with
employers. A great compliment to your
existing in-person career fair engagement.
Resume Review
Staff your event with career center
employees, alumni, student volunteers and
outside experts. When students connect
with an expert they will have 5 to 15
minutes to ask questions and have their
resume critiqued in real-time
Development
Invite your alumni to chat with staff,
students, other alumni and your
development team from the comfort of
their office or home. After the event,
follow up via phone or email
Post Webinar Chat
Send students to a post-webinar chat
where they can connect with the webinar
presenter and other attendees to discuss
and debate the topic of the day
Virtual Meetups
Compliment your in-person meet-ups that
are happening across the country with
virtual meetups that allow alumni from
coast-to-coast, and even worldwide, to chat
in real-time
Cross-Major Collaboration
Facilitate exciting new projects through
cross-major collaboration. For example
create new businesses by matching students
in engineering with students in the business
school
Career Coaching
Staff your event with professional career
coaches or accomplished alumni to answer
student questions, and coach them on best
practices in applying for jobs, interviewing,
and more
VIRTUAL EVENTS CAN BE USED FOR A VARIETY OF
STUDENT AND ALUMNI ENGAGEMENT APPLICATIONS
Open House Events
Students can connect directly with
employers at custom open house events
that showcase the breadth of a company’s
career opportunities.
WHAT’S THE VALUE?
-Dissolve geographic boundaries - reach students anywhere
-Increase number of engagement opportunities
-Lower cost compared to in-person
-Brand enhancer
-Engage students and alumni early in the process
-Great metrics - all tracked and all already online
CASE STUDIES
- Students from
dozens of schools
across the country
- Recruited
everyone from
interns to
engineering grads
- Leveraged 10+
members of their
team
Raytheon
Value: Increase time “on campus.” Hire for all positions.
Engage early. Leverage broader team and on-campus
relationships.
- Successful
events once per
month
- Promote via
LinkedIn Group
- Industry-based
connections
GW
Value: Engage LinkedIn Group. Create
connections across state and country lines. Alumni
from all years.
-100 Alumni
-19 States
-7 Countries
-Grad Years:
1963-2016!
- 25+ Employers
-300+ Students
- Employers hiring
in PA
Penn
State
Value: Niche career fair. Engage smaller
employers. Create quality and targeted
connections.
Question for
you:
HOW CAN WE
HELP YOU?
Questions for us?
Student & Alumni
Engagement Redefined
Contact
Ashley Hoffman
ashley@brazencareerist.com
Ginny Manocha
ginny@brazencareerist.com
Stop by our
booth at
NACE! #502

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Virtual Events for Universities and Employers

  • 1. VIRTUAL EVENTS FOR UNIVERSITIES AND EMPLOYERS student & alumni engagement redefined
  • 2. WHO IS BRAZEN AND WHO AM I? 1. Great content: Through our blog, Brazen Life, we’re a substantive thought leader in the careers space. 2. Powerful platform: We’re all about engagement and facilitating conversations that lead to enhanced brands, bigger pipelines and better hires. Ashley Hoffman Vice President Marketing + Strategic Partnerships
  • 3. WHY ARE YOU HERE? PROVIDING VALUE TO STUDENTS AND ALUMNI IS ALL ABOUT CREATING ENGAGEMENT
  • 4. POLL: WHAT TOOL PRODUCES THE HIGHEST ENGAGEMENT AMONG YOUR STUDENTS?
  • 5. Career Fairs Student/Alumni Networking OFFLINE EVENTS ARE A GREAT ENGAGEMENT TOOL, BUT THEY DON’T ALLOW YOU TO REACH EVERY STUDENT, THEY CAN BE EXPENSIVE, AND THEY ARE NOT SCALABLE Info Sessions Lunch and Dinner Events
  • 6. Multi-tasking is a way of life. Typing is better than handwriting. And, your students and alumni are online...but you know this!
  • 8. Web 1.0: Your Website! Great Content, But Static: Newsletter-type content. Resources. Evergreen content.
  • 9. SOCIAL MEDIA HAS HAD A SIGNIFICANT IMPACT ON UNIVERSITY RECRUITING AND STUDENT ENGAGEMENT
  • 10. BUT SOCIAL MEDIA CAN STILL BE A BROADCAST - ONE TO HUNDREDS, THOUSANDS, OR MILLIONS. IT’S NOT THE TYPE OF CONVERSATION WE ALL KNOW IS MOST VALUABLE: LIVE, AND ONE-TO-ONE.
  • 11. Webinars and LinkedIn: Getting There Some live conversation, but not one-to-one. Some one-to-one conversation, but not live.
  • 12. But Live and One-To-One is How Students and Alumni Are Connecting When They Want to Have a Conversation. Facebook Chat. Gchat. Texting.
  • 13. TRUE ENGAGEMENT CREATE AN ONLINE EXPERIENCE THAT ALLOWS ALUMNI, STUDENTS AND EMPLOYERS TO ENGAGE ONE-ON-ONE IN AN EASY AND EFFICIENT WAY
  • 14. Event WE COMBINE THE INTIMACY OF LIVE-CHAT WITH THE URGENCY OF A VIRTUAL EVENT
  • 15. WE USE MATCHING TECHNOLOGY TO MANAGE SIMULTANEOUS ONE-ON-ONE CONVERSATIONS IN ONE EVENT
  • 16. Old School Ain’t So Cool STUDENTS WANT A GENUINE EXPERIENCE THAT MIRRORS FACEBOOK AND LINKEDIN, NOT SECOND LIFE. THEY ALSO DON’T WANT TO DROWN IN GROUP CHATS.
  • 17. UM, HOW DO I DO THAT?
  • 18. We work with your school or company to create a series of virtual events based on your engagement goals Step 1
  • 19. Attendees register via a customized RSVP form. You choose what questions are asked (graduation year, major, etc.) and decide how our system will use those answers to create quality connections Step 2
  • 20. Participants make themselves available to connect with other attendees and browse event information Step 3
  • 21. When two attendees are available, the platform connects them in a one-on-one chat. Step 4 Resume can be viewed during chat Each conversation is timed Key participant information is available during chat Text-based conversations for maximum efficiency Penn State Alumni Association
  • 22. After each chat, participants rate the conversation and take notes for easy follow-up Step 5 Penn State Alumni Association
  • 23. Participants use their dashboard to track and follow up with their connections -- just like swapping business cards and taking notes, but all online! Step 6
  • 24. Networking Events Connect students with the best and brightest alumni from your university, or get to know students in a more informal setting. Students can find internships, jobs, introductions and mentorship opportunities Virtual Career Fairs* Large scale or boutique virtual career fairs can connect students in real-time with employers. A great compliment to your existing in-person career fair engagement. Resume Review Staff your event with career center employees, alumni, student volunteers and outside experts. When students connect with an expert they will have 5 to 15 minutes to ask questions and have their resume critiqued in real-time Development Invite your alumni to chat with staff, students, other alumni and your development team from the comfort of their office or home. After the event, follow up via phone or email Post Webinar Chat Send students to a post-webinar chat where they can connect with the webinar presenter and other attendees to discuss and debate the topic of the day Virtual Meetups Compliment your in-person meet-ups that are happening across the country with virtual meetups that allow alumni from coast-to-coast, and even worldwide, to chat in real-time Cross-Major Collaboration Facilitate exciting new projects through cross-major collaboration. For example create new businesses by matching students in engineering with students in the business school Career Coaching Staff your event with professional career coaches or accomplished alumni to answer student questions, and coach them on best practices in applying for jobs, interviewing, and more VIRTUAL EVENTS CAN BE USED FOR A VARIETY OF STUDENT AND ALUMNI ENGAGEMENT APPLICATIONS Open House Events Students can connect directly with employers at custom open house events that showcase the breadth of a company’s career opportunities.
  • 25. WHAT’S THE VALUE? -Dissolve geographic boundaries - reach students anywhere -Increase number of engagement opportunities -Lower cost compared to in-person -Brand enhancer -Engage students and alumni early in the process -Great metrics - all tracked and all already online
  • 27. - Students from dozens of schools across the country - Recruited everyone from interns to engineering grads - Leveraged 10+ members of their team Raytheon Value: Increase time “on campus.” Hire for all positions. Engage early. Leverage broader team and on-campus relationships.
  • 28. - Successful events once per month - Promote via LinkedIn Group - Industry-based connections GW Value: Engage LinkedIn Group. Create connections across state and country lines. Alumni from all years. -100 Alumni -19 States -7 Countries -Grad Years: 1963-2016!
  • 29. - 25+ Employers -300+ Students - Employers hiring in PA Penn State Value: Niche career fair. Engage smaller employers. Create quality and targeted connections.
  • 30. Question for you: HOW CAN WE HELP YOU? Questions for us?
  • 31. Student & Alumni Engagement Redefined Contact Ashley Hoffman ashley@brazencareerist.com Ginny Manocha ginny@brazencareerist.com Stop by our booth at NACE! #502