Staying Ahead of the Curve: Virtual Career Fairs and Networking for Career & Alumni Services

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Learn how to use virtual career fairs and networking events to engage students and alumni worldwide. Hear directly from experts at The George Washington University and Penn State on how they …

Learn how to use virtual career fairs and networking events to engage students and alumni worldwide. Hear directly from experts at The George Washington University and Penn State on how they successfully use virtual career fairs and networking events!

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  • 1. STAYING AHEAD OF THE CURVE: VIRTUAL EVENTS FOR CAREER & ALUMNI SERVICES FEATURING: CHERYL CLARK BONNER, PENN STATE MICHAEL STEELMAN, THE GEORGE WASHINGTON UNIVERSITY
  • 2. Follow Discussion on Twitter! #brazenU @brazencareerist
  • 3. FEATURED SPEAKERS Michael Steelman Director, Alumni Career Services The George Washington University Cheryl Clark Bonner Director, Alumni Career Services Penn State
  • 4. WHO IS BRAZEN AND WHO AM I? 1. Great content: We’re a substantive thought leader in the careers space. 2. Powerful platform: We’re all about engagement. Ashley Hoffman Vice President Marketing + Strategic Partnerships
  • 5. TOP UNIVERSITIES - BIG AND SMALL - USE BRAZEN TO CONNECT AND ENGAGE THEIR STUDENTS AND ALUMNI ON A GLOBAL SCALE
  • 6. WHY ARE YOU HERE? PROVIDING VALUE TO STUDENTS AND ALUMNI IS ALL ABOUT CREATING ENGAGEMENT
  • 7. Career Fairs Networking Receptions Employer Info Sessions OFFLINE EVENTS HAVE GEOGRAPHIC, FINANCIAL AND OTHER RESOURCE CONSTRAINTS
  • 8. SO WHAT ABOUT ONLINE ENGAGEMENT?
  • 9. Web 1.0: Your Website! Maybe great content, but likely static
  • 10. SOCIAL MEDIA HAS HAD A SIGNIFICANT IMPACT ON UNIVERSITY RECRUITING AND STUDENT/ALUMNI ENGAGEMENT, BUT IT’S A BROADCAST. NOT ONE-TO-ONE.
  • 11. How are students and alumni connecting? Chat. Low barrier. Intimate but not intimidating. Quick and easy.
  • 12. THE SOLUTION CREATE AN ONLINE EXPERIENCE THAT ALLOWS ALUMNI, STUDENTS AND EMPLOYERS TO ENGAGE ONE-ON-ONE IN AN EASY AND EFFICIENT WAY
  • 13. HERE’S HOW WE HELP YOU DO IT.
  • 14. CREATE AND BE CREATIVE
  • 15. PROMOTE. GET DATA. TRACK.
  • 16. CONNECT & ENGAGE Penn State Alumni Association Resume can be viewed during chat Text-based conversations for maximum efficiency Each conversation is timed Key participant information is available during chat
  • 17. BUILD & MAINTAIN Penn State Alumni Association
  • 18. Employer Information Session Networking Events Virtual Career Fairs* Students can connect directly with Connect students with the best and Large scale or boutique virtual career employers at custom open house brightest alumni from your fairs can connect students in real-time university, or get to know students in with employers. A great compliment events that showcase the breadth of a company’s career opportunities. a more informal setting. Students can to your existing in-person career fair find internships, jobs, introductions engagement. and mentorship opportunities. Resume Review Staff your event with career center employees, alumni, student volunteers and outside experts. When students connect with an expert they will have 5 to 15 minutes to ask questions and have their resume critiqued in real-time. Virtual Meetups Compliment your in-person meet-ups across the country with virtual meetups that allow alumni from coast-to-coast, and even worldwide, to chat in real-time. Development Invite your alumni to chat with staff, students, other alumni and your development team from the comfort of their office or home. After the event, follow up via phone or email. Post Webinar Chat Send students to a post-webinar chat where they can connect with the webinar presenter and other attendees to discuss and debate the topic of the day. Cross-Major Collaboration Facilitate exciting new projects through cross-major collaboration. For example create new businesses by matching students in engineering with students in the business school. Career Coaching Staff your event with professional career coaches or accomplished alumni to answer student questions, and coach them on best practices in applying for jobs and interviewing. FLEXIBLE AND ALLENCOMPASSING.
  • 19. LET’S HEAR IT FROM THE EXPERTS
  • 20. FEATURED SPEAKERS Michael Steelman Director, Alumni Career Services The George Washington University Cheryl Clark Bonner Director, Alumni Career Services Penn State
  • 21. GW Alumni Networking - OVER 15 EVENTS SINCE AUGUST 2012 -OVER 1500 STUDENTS AND ENGAGED ACROSS 37 STATES AND MORE THAN 30 COUNTRIES -ON AVERAGE, 80-100 ATTENDEES FOR EACH EVENT
  • 22. Penn State Student/Alumni Networking & Career Fairs OVER 7 NETWORKING EVENTS IN THE PAST 8 MONTHS. 1 CAREER FAIR; 3 PLANNED FOR FALL 2013. OVER 1000 STUDENTS & ALUMNI ENGAGED. 30 STATES, 10 COUNTRIES!
  • 23. STAYING AHEAD OF THE CURVE: VIRTUAL EVENTS FOR CAREER & ALUMNI SERVICES We would love to partner and help you! Contact: Ashley Hoffman; ashley@brazencareerist.com 202.302.8870