Your SlideShare is downloading. ×
Smart Media Tutorial - Module 2
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Smart Media Tutorial - Module 2

161
views

Published on

Published in: Career, Business, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
161
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Amanda/Joel
  • Transcript

    • 1. Social Media Strategy Basics Starting Out & Building Your Approach Andrew Bates, Director of Social Media
    • 2. Answer The Question “Why?”
      • Our Competition is Active in Social Media
      • We Think Our Audience is Participating in Social Networks
      • Our Company Needs to Keep Up with the Times
      • We Want to Brand, Market and Sell through Social Media
      • - “My 13 Year Old Daughter Says We Should Be On Facebook”
    • 3. Define Your Goals & Objectives
        • Audience Acquisition and Community Building
        • PR, Marketing and Branding
        • Improve Customer Care or Tech Support
        • BD and Sales
        • Competitive and Industry Intelligence
        • Increase Traffic and Conversion
        • Brand Protection and Crisis Management
    • 4. The Many Business Cases for Investing In Social Media
    • 5. Where Do You Start? Our Approach to Social Media Strategy Development Audit & Strategize then Participate & Contribute Monitor & Measure Who? Where? What? Why? How?
    • 6. Now That You Have Your Goals, What’s Next?
      • Tie Goals Back to KPI and ROI Measurement
        • Share of Voice
        • Build Audience Activity and Conversion (Likes, Comments…)
        • Increase Traffic to the Website and Social Profiles
        • SALES!
      • Sell it to the C-Level – They Sign the Checks
        • Get Buy-In
        • Clearly Define the Goals and How to Track Progress
      • Empower the Stakeholders and Allocate the Resources
      • Build Your Tactical Strategy and Execute
        • Your Goals and Research Will Define Your Activity
      • Think Before You Act!
    • 7. Investigate the Qualitative and Quantitative Insights
    • 8. Social Media Strategy Case Study - DuPont
      • THE CHALLENGE
      • 90+ business units with very strong competition
      • All in different stages of constant product development and marketing
      • They require information from online conversations focused on continually evolving topics
      • THE SOLUTION
      • We develop customized eListening Audits for each business unit or product
      • Topics include industry terms, branded products and pre-product development
      • Utilizing the learning from the initial research, our team provides tactical recommendations to evolve the social media strategy for each BU
      • THE RESULT
      • Reports and consulting provide data, analysis and tactics to support marketing initiatives and industry research
      • Insights from reports are shared with relevant manufacturers and partners
    • 9. Andrew Bates   Director of Social Media   P - (202) 747-1818 (ext.117)   M - (703) 231-1201 Andrew.Bates@penton.com @PentonMKTG www.Facebook.com/ PentonMarketingServices www.PentonMarketingServices.com