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Recruiting on Linkedin: Taking you to the PhD Level
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Recruiting on Linkedin: Taking you to the PhD Level

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  • 1. Our Sponsors
  • 2. Our Partners
  • 3. Social Recruiting, Evolved. • Source amazing candidates in their natural habitats. • 150 million+ social profiles, searchable by discipline, skills, and geographycontact@talentbin.com
  • 4. Recruiting onTaking you to PhD LevelMike O’Neil & Lori Ruff“The LinkedIn Rockstars”Featuring: -ROCK
  • 5. Rock The World Media®is not associated in any way with LinkedIn® This training comes with…
  • 6. Five Steps to a LinkedIn “PhD”1. Your marvelous LinkedIn Profile2. Your complete LinkedIn Company Page3. Your well-built LinkedIn Network4. Your terrific LinkedIn Recommendations5. Participating in LinkedIn GroupsThen 1-2-3-ROCK to the Top © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 7
  • 7. Step 1© Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 8
  • 8. Purpose of theLinkedIn® Profile• LinkedIn “Identity” or Personal Brand• Your “Messaging Platform”• Profiles “Match” the Company Page, story• “Fit in” and• Think KEYWORDS to be found in searches © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 9
  • 9. Profile Overview• Header - Name, Headline, Photo• Summary & Specialties• Experience & Education• Additional Information − Web Sites, Twitter − Interests, Groups & Associations• Add New Sections − Skills, Certifications, Languages, more• Contact Settings − Personal Information © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 10
  • 10. What are Status Updates?• See what OTHERS are up to• Get YOU, your MESSAGE in front of others• VERY RICH Media possibilities - Up to 3 Text Fields, Clickable Links, Video Viewer• Update as often as you like - No more than once a day is recommended• Integrated with Twitter (must be setup) © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 12
  • 11. Updating Your Status • A 140 character field like Twitter, but… • Attach a Link and see what happens! • “Tweet” your Status update © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 13
  • 12. Lighting Up Your Status • A choice of pictures (sometimes) • Edit up/down the default text • Revisit all fields to remove redundancy © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 14
  • 13. Step 2
  • 14. Using Company Pages• Tell you about the Company - Like a Web site• Follow the company, get updates © Copyright 2003-2011 - Integrated 16 Alliances - All Rights Reserved
  • 15. Using Company Pages• Find out (in some cases): - Who works there, click to their profiles - Job Openings, Product & Service Offerings - Find their Address, Locations, Phone Number• Click thru to see their profiles © Copyright 2003-2011 - Integrated 17 Alliances - All Rights Reserved
  • 16. Company Page Home TOP TABS/PAGES for: • Home/Overview • Careers (not shown) • Products/Services Marketing Actions: • Follow Company • Promote/Share © Copyright 2003-2011 - Integrated 18 Alliances - All Rights Reserved
  • 17. Company Page Home BOTTOM Company Status • Text Boxes • Clickable Links • YouTube Videos • Likes, Comments, Shares Employee List © Copyright 2003-2011 - Integrated 19 Alliances - All Rights Reserved
  • 18. Company Page Careers TAB Careers TAB: • List a Job • May to List • Mixed Reviews © Copyright 2003-2011 - Integrated 20 Alliances - All Rights Reserved
  • 19. Products & Services TAB List Products & Services: • Landing Page • Recommendations • Promotion • Unlimited © Copyright 2003-2011 - Integrated 21 Alliances - All Rights Reserved
  • 20. Step 3© Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 22
  • 21. Network ~120,000,000 Total Users Tom Dick Harry 1 2 3YOU ConnectedConnected Connected © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 23
  • 22. The “People Buckets” 1. People you already know 2. New people you meet 3. People you find on LinkedIn © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 24
  • 23. People you already know• The easiest place to start − Industry contacts − Current and former co-workers − Current and former clients, partners• They’re in your Outlook, in your Gmail• You might even have their business card! © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 25
  • 24. New People you meet• Get a business card if you can or• Get enough info to locate them on LinkedIn• Invite them within a few days of meeting• Reference the meeting itself• Mention info gleaned from their profile• Tell them what you are currently sourcing © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 26
  • 25. Step 4© Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 27
  • 26. Recommendations• Establish Credentials – Back it up!• “Who are you” in action at work?• Recommendations for Positions, Education• Get at least 10-15 Recommendations − May take 20-30 requests © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 28
  • 27. Ask Current and Former…• Superiors• Co-workers• Partners• CustomersCopy/Paste Maintext from Word © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 29
  • 28. An Advanced Technique!…Recommend Others• Auto prompted to “Return the Favor”• Only works for direct connects• Only recommend those with whom you’ve had true first hand experience• Never recommend strangers• Display the best, hide the rest © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 30
  • 29. A Good Recommendation• A project that can be measured• The importance of the project• The role in the project• Praise for a job well done - 3-4 sentences should do it © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 31
  • 30. Step 5
  • 31. Why Participate in Groups? • Be Part of a “Community” • Common Interests with others • Join/create Discussions – Access to free expertise – Messaging tool • Message Group Managers • Expands your network • NOTE – 50 Groups Limit!
  • 32. Which LinkedIn Groups to Join?• Regional Groups − Linked To “Your City”• Industry Groups − Communications Technology Professionals• Groups where your customers are (IT)• Groups where your buyer types are (CIO)• Alumni Groups• HR/Recruiting Groups• Personal Interest Groups © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 34
  • 33. ♫ 1-2-3-ROCK ♫
  • 34. … it’s the end of theworld as we know it!UP’s and DOWN’s…• Post-IPO LinkedIn getting crowded• Hard to stand out, easily replaced• Business battlefield / playground – Your competitors are there, customers too – Recruiters are there, candidates of all types too• Daily LinkedIn winners & losers – Which are you? © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 36
  • 35. ♫ 1-2-3-ROCK ♫ withBrand new, post-IPO approach to LinkedIn &Social Media business development.• Putting the “Social” into Social Media!• Pre-qualify others as business connections…• Engage on a personal note, non-business…• Let the topic of business come up naturally…• YOU KNOW IT WILL! © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 37
  • 36. ♫ 1-2-3-ROCK ♫ DefinedA brand new, old-school, analog idea…1 – Fit In …show up higher in more searches!2 - STAND OUT …get “picked & clicked” from lists!3 - GET PERSONAL …with a networking “click” that calls for action! ROCK - ♫…Relationships Outside of work based on Common personal interests leads to Killer business relationships that really ROCK ♫ © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 38
  • 37. 1-2-3-ROCK© Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 39
  • 38. ♫ 1-2-3-ROCK ♫Methodology and Process1. Build it! – LinkedIn Profiles – you, your team(s), executives – A strong LinkedIn Network2. Use It! – Seek Out and Engage Others – Create powerful personal relationships – Sell, market, partner, recruit, friend3. Love It! - Hybrid business/personal relationships that “convert” © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 40
  • 39. Step 1a – Build it!Profile with a Smile• First “Start Me Up” with a LinkedIn profile that says “Goodbye Yellow Brick Road”!• Then show them “The Real Me” with your “Wish You Were Here” message that attracts really fun clients and partners!So, go ahead and…“Rock The World with your Online Presence” © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 41
  • 40. Step 1b – Build It!Network like an EagleYour Rockin’ LinkedIn Profile givesthem a Peaceful Easy Feeling.Now…• Spend “One of these nights” with business cards• But “Take it Easy” with your lists!• 5,000 connections is enough…in “The Long Run” – No need to “Take It to the Limit”, up to 30,000• “Tequila Sunrise” with “The New Kid in Town”? – Was it Wasted Time or the start of a great new band? © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 42
  • 41. Step 2 – Use It!• Layered Search – First for “qualified business people” – Second on Common Personal Interests – Third - add a location (Zip Code?)• Engage 1. Specifically look at Interests, Groups/Associations 2. Reach out with an Invite, Message, InMail 3. Mention PERSONAL things with a hint of business 4. Follow-up• REMEMBER – “Build it” then “USE IT” © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 43
  • 42. Step 3 – Love It!Look at your current & most interesting friends 1. Did the friendships start “on the business side”? 2. Many people say yes, we sure do 3. Think about it in REVERSE <<<<<<Friends help other friends in business… 1. If you find the right types of friends… 2. Then you will ENJOY what it leads to - introductions, customers, partners, leads, sales, tickets! © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 44
  • 43. © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 45
  • 44. Basic-Advanced Technique• Name Searches - 2 methods, simple and ADVANCED - Up to 135 million records searched• Keyword and Other Searches - Your 1’s, 2’s, 3’s and Groups members• If you have a name, use it!• A combination perhaps?• BTW – this method has many applications © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 46
  • 45. Search By Name - “Quick and Dirty” • Simple Search Tool • On top of ALL Pages • Does a “Keyword” Search on the Name • Add Keywords to get Better Results • Searches 1’s, 2’s, 3’s, Group Members only 3.1.1 © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 47
  • 46. Search By Name - Advanced• Name Only to Search ENTIRE LinkedIn Database• Add Location and/or Keywords to refine results• Searches ALL LinkedIn records (135+ million) 3.1.2 © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 48
  • 47. © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 49
  • 48. What Do You Want?Examples: (V.P. OR VP OR “Vice President”) AND Compliance (Manager OR “IT Manager”) AND (Microsoft OR PHP OR “Open Source”)• Very Long Strings Possible• Save in Word Processor for Re-use and Editing• Put “Phrases in quotes”• AND, OR, NOT Commands in ALL CAPS © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 50
  • 49. Where Does It Go? © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 51
  • 50. What Do You Get?• 10 Results/pg• Total Results - 100 Free Acct.• Different Sorts - Connections - Relevance - Relationship - Keywords• Custom Views• Save Searches © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 52
  • 51. Five Steps to the Top1. Your marvelous LinkedIn Profile2. Your complete LinkedIn Company Page3. Your well-built LinkedIn Network4. Your terrific LinkedIn Recommendations5. Participating in LinkedIn GroupsThen 1-2-3-ROCK to the Top © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 53
  • 52. Free Stuff!www.RockLinkedIn.com• 2 page LinkedIn Profile eBook• 22 page Networking for Nerds eBook• 60 minute “Event Networking with Social Media” – Recorded Webinar• 30 minute complimentary call (SKYPE?) – Potential clients, partners, business friends• Rock The World with Your Online Presence Book – $20, signed copies available at show © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 54
  • 53. Want more from LinkedIn? From the LinkedIn Rockstars? Single, Multi-part LinkedIn Trainings Social Media Consulting, Services Free stuff at http://RockLinkedIn.comMike O’Neil and Lori Ruffwww.RockstarNetworking.com303-683-9600 www.RockTheWorldMedia.com