Our Sponsors
Our Partners
Social Recruiting, Evolved.      • Source amazing candidates in their natural        habitats.      • 150 million+ social ...
Recruiting onTaking you to PhD LevelMike O’Neil & Lori Ruff“The LinkedIn Rockstars”Featuring:               -ROCK
Rock The World Media®is not associated in any way with LinkedIn®         This training comes with…
Five Steps to a LinkedIn “PhD”1.   Your marvelous LinkedIn Profile2.   Your complete LinkedIn Company Page3.   Your well-b...
Step 1© Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved   8
Purpose of theLinkedIn® Profile•   LinkedIn “Identity” or Personal Brand•   Your “Messaging Platform”•   Profiles “Match” ...
Profile Overview•   Header - Name, Headline, Photo•   Summary & Specialties•   Experience & Education•   Additional Inform...
What are Status Updates?• See what OTHERS are up to• Get YOU, your MESSAGE in front of others• VERY RICH Media possibiliti...
Updating Your Status • A 140 character field like Twitter, but… • Attach a Link and see what happens! • “Tweet” your Statu...
Lighting Up Your Status   • A choice of pictures (sometimes)   • Edit up/down the default text   • Revisit all fields to r...
Step 2
Using Company Pages• Tell you about the Company  - Like a Web site• Follow the company, get updates                      ©...
Using Company Pages• Find out (in some cases):  - Who works there, click to their profiles  - Job Openings, Product & Serv...
Company Page Home TOP                                              TABS/PAGES for:                                        ...
Company Page Home BOTTOM                                    Company Status                                    •   Text Box...
Company Page Careers TAB                                               Careers TAB:                                       ...
Products & Services TAB                                                List Products                                      ...
Step 3© Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved   22
Network                                                                                                       ~120,000,000...
The “People Buckets” 1. People you already know 2. New people you meet 3. People you find on LinkedIn     © Copyright 2003...
People you already know• The easiest place to start  − Industry contacts  − Current and former co-workers  − Current and f...
New People you meet•   Get a business card if you can or•   Get enough info to locate them on LinkedIn•   Invite them with...
Step 4© Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved   27
Recommendations•   Establish Credentials – Back it up!•   “Who are you” in action at work?•   Recommendations for Position...
Ask Current and Former…•   Superiors•   Co-workers•   Partners•   CustomersCopy/Paste Maintext from Word        © Copyrigh...
An Advanced Technique!…Recommend Others• Auto prompted to “Return the Favor”• Only works for direct connects• Only recomme...
A Good Recommendation•   A project that can be measured•   The importance of the project•   The role in the project•   Pra...
Step 5
Why Participate in Groups?  • Be Part of a “Community”  • Common Interests with others  • Join/create Discussions   – Acce...
Which LinkedIn Groups to Join?• Regional Groups    − Linked To “Your City”• Industry Groups    − Communications Technology...
♫ 1-2-3-ROCK ♫
… it’s the end of theworld as we know it!UP’s and DOWN’s…• Post-IPO LinkedIn getting crowded• Hard to stand out, easily re...
♫ 1-2-3-ROCK ♫ withBrand new, post-IPO approach to LinkedIn &Social Media business development.•   Putting the “Social” in...
♫ 1-2-3-ROCK ♫ DefinedA brand new, old-school, analog idea…1 – Fit In  …show up higher in more searches!2 - STAND OUT  …ge...
1-2-3-ROCK© Copyright 2003-2011 - Integrated Alliances - All Rights Reserved   39
♫ 1-2-3-ROCK ♫Methodology and Process1. Build it!  – LinkedIn Profiles – you, your team(s), executives  – A strong LinkedI...
Step 1a – Build it!Profile with a Smile• First “Start Me Up” with a LinkedIn profile that says  “Goodbye Yellow Brick Road...
Step 1b – Build It!Network like an EagleYour Rockin’ LinkedIn Profile givesthem a Peaceful Easy Feeling.Now…• Spend “One o...
Step 2 – Use It!• Layered Search  – First for “qualified business people”  – Second on Common Personal Interests  – Third ...
Step 3 – Love It!Look at your current & most interesting friends  1. Did the friendships start “on the business side”?  2....
© Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved   45
Basic-Advanced Technique• Name Searches - 2 methods, simple and ADVANCED - Up to 135 million records searched• Keyword and...
Search By Name - “Quick and Dirty” •       Simple Search Tool •       On top of ALL Pages •       Does a “Keyword” Search ...
Search By Name - Advanced• Name Only to Search ENTIRE LinkedIn Database• Add Location and/or Keywords to refine results• S...
© Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved   49
What Do You Want?Examples:              (V.P. OR VP OR “Vice President”) AND Compliance    (Manager OR “IT Manager”) AND (...
Where Does It Go?   © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved   51
What Do You Get?• 10 Results/pg• Total Results  - 100 Free Acct.• Different Sorts  -   Connections  -   Relevance  -   Rel...
Five Steps to the Top1.   Your marvelous LinkedIn Profile2.   Your complete LinkedIn Company Page3.   Your well-built Link...
Free Stuff!www.RockLinkedIn.com• 2 page LinkedIn Profile eBook• 22 page Networking for Nerds eBook• 60 minute “Event Netwo...
Want more from LinkedIn? From the LinkedIn Rockstars? Single, Multi-part LinkedIn Trainings Social Media Consulting, Ser...
Recruiting on Linkedin: Taking you to the PhD Level
Recruiting on Linkedin: Taking you to the PhD Level
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Recruiting on Linkedin: Taking you to the PhD Level

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Recruiting on Linkedin: Taking you to the PhD Level

  1. 1. Our Sponsors
  2. 2. Our Partners
  3. 3. Social Recruiting, Evolved. • Source amazing candidates in their natural habitats. • 150 million+ social profiles, searchable by discipline, skills, and geographycontact@talentbin.com
  4. 4. Recruiting onTaking you to PhD LevelMike O’Neil & Lori Ruff“The LinkedIn Rockstars”Featuring: -ROCK
  5. 5. Rock The World Media®is not associated in any way with LinkedIn® This training comes with…
  6. 6. Five Steps to a LinkedIn “PhD”1. Your marvelous LinkedIn Profile2. Your complete LinkedIn Company Page3. Your well-built LinkedIn Network4. Your terrific LinkedIn Recommendations5. Participating in LinkedIn GroupsThen 1-2-3-ROCK to the Top © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 7
  7. 7. Step 1© Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 8
  8. 8. Purpose of theLinkedIn® Profile• LinkedIn “Identity” or Personal Brand• Your “Messaging Platform”• Profiles “Match” the Company Page, story• “Fit in” and• Think KEYWORDS to be found in searches © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 9
  9. 9. Profile Overview• Header - Name, Headline, Photo• Summary & Specialties• Experience & Education• Additional Information − Web Sites, Twitter − Interests, Groups & Associations• Add New Sections − Skills, Certifications, Languages, more• Contact Settings − Personal Information © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 10
  10. 10. What are Status Updates?• See what OTHERS are up to• Get YOU, your MESSAGE in front of others• VERY RICH Media possibilities - Up to 3 Text Fields, Clickable Links, Video Viewer• Update as often as you like - No more than once a day is recommended• Integrated with Twitter (must be setup) © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 12
  11. 11. Updating Your Status • A 140 character field like Twitter, but… • Attach a Link and see what happens! • “Tweet” your Status update © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 13
  12. 12. Lighting Up Your Status • A choice of pictures (sometimes) • Edit up/down the default text • Revisit all fields to remove redundancy © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 14
  13. 13. Step 2
  14. 14. Using Company Pages• Tell you about the Company - Like a Web site• Follow the company, get updates © Copyright 2003-2011 - Integrated 16 Alliances - All Rights Reserved
  15. 15. Using Company Pages• Find out (in some cases): - Who works there, click to their profiles - Job Openings, Product & Service Offerings - Find their Address, Locations, Phone Number• Click thru to see their profiles © Copyright 2003-2011 - Integrated 17 Alliances - All Rights Reserved
  16. 16. Company Page Home TOP TABS/PAGES for: • Home/Overview • Careers (not shown) • Products/Services Marketing Actions: • Follow Company • Promote/Share © Copyright 2003-2011 - Integrated 18 Alliances - All Rights Reserved
  17. 17. Company Page Home BOTTOM Company Status • Text Boxes • Clickable Links • YouTube Videos • Likes, Comments, Shares Employee List © Copyright 2003-2011 - Integrated 19 Alliances - All Rights Reserved
  18. 18. Company Page Careers TAB Careers TAB: • List a Job • May to List • Mixed Reviews © Copyright 2003-2011 - Integrated 20 Alliances - All Rights Reserved
  19. 19. Products & Services TAB List Products & Services: • Landing Page • Recommendations • Promotion • Unlimited © Copyright 2003-2011 - Integrated 21 Alliances - All Rights Reserved
  20. 20. Step 3© Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 22
  21. 21. Network ~120,000,000 Total Users Tom Dick Harry 1 2 3YOU ConnectedConnected Connected © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 23
  22. 22. The “People Buckets” 1. People you already know 2. New people you meet 3. People you find on LinkedIn © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 24
  23. 23. People you already know• The easiest place to start − Industry contacts − Current and former co-workers − Current and former clients, partners• They’re in your Outlook, in your Gmail• You might even have their business card! © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 25
  24. 24. New People you meet• Get a business card if you can or• Get enough info to locate them on LinkedIn• Invite them within a few days of meeting• Reference the meeting itself• Mention info gleaned from their profile• Tell them what you are currently sourcing © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 26
  25. 25. Step 4© Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 27
  26. 26. Recommendations• Establish Credentials – Back it up!• “Who are you” in action at work?• Recommendations for Positions, Education• Get at least 10-15 Recommendations − May take 20-30 requests © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 28
  27. 27. Ask Current and Former…• Superiors• Co-workers• Partners• CustomersCopy/Paste Maintext from Word © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 29
  28. 28. An Advanced Technique!…Recommend Others• Auto prompted to “Return the Favor”• Only works for direct connects• Only recommend those with whom you’ve had true first hand experience• Never recommend strangers• Display the best, hide the rest © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 30
  29. 29. A Good Recommendation• A project that can be measured• The importance of the project• The role in the project• Praise for a job well done - 3-4 sentences should do it © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 31
  30. 30. Step 5
  31. 31. Why Participate in Groups? • Be Part of a “Community” • Common Interests with others • Join/create Discussions – Access to free expertise – Messaging tool • Message Group Managers • Expands your network • NOTE – 50 Groups Limit!
  32. 32. Which LinkedIn Groups to Join?• Regional Groups − Linked To “Your City”• Industry Groups − Communications Technology Professionals• Groups where your customers are (IT)• Groups where your buyer types are (CIO)• Alumni Groups• HR/Recruiting Groups• Personal Interest Groups © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 34
  33. 33. ♫ 1-2-3-ROCK ♫
  34. 34. … it’s the end of theworld as we know it!UP’s and DOWN’s…• Post-IPO LinkedIn getting crowded• Hard to stand out, easily replaced• Business battlefield / playground – Your competitors are there, customers too – Recruiters are there, candidates of all types too• Daily LinkedIn winners & losers – Which are you? © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 36
  35. 35. ♫ 1-2-3-ROCK ♫ withBrand new, post-IPO approach to LinkedIn &Social Media business development.• Putting the “Social” into Social Media!• Pre-qualify others as business connections…• Engage on a personal note, non-business…• Let the topic of business come up naturally…• YOU KNOW IT WILL! © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 37
  36. 36. ♫ 1-2-3-ROCK ♫ DefinedA brand new, old-school, analog idea…1 – Fit In …show up higher in more searches!2 - STAND OUT …get “picked & clicked” from lists!3 - GET PERSONAL …with a networking “click” that calls for action! ROCK - ♫…Relationships Outside of work based on Common personal interests leads to Killer business relationships that really ROCK ♫ © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 38
  37. 37. 1-2-3-ROCK© Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 39
  38. 38. ♫ 1-2-3-ROCK ♫Methodology and Process1. Build it! – LinkedIn Profiles – you, your team(s), executives – A strong LinkedIn Network2. Use It! – Seek Out and Engage Others – Create powerful personal relationships – Sell, market, partner, recruit, friend3. Love It! - Hybrid business/personal relationships that “convert” © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 40
  39. 39. Step 1a – Build it!Profile with a Smile• First “Start Me Up” with a LinkedIn profile that says “Goodbye Yellow Brick Road”!• Then show them “The Real Me” with your “Wish You Were Here” message that attracts really fun clients and partners!So, go ahead and…“Rock The World with your Online Presence” © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 41
  40. 40. Step 1b – Build It!Network like an EagleYour Rockin’ LinkedIn Profile givesthem a Peaceful Easy Feeling.Now…• Spend “One of these nights” with business cards• But “Take it Easy” with your lists!• 5,000 connections is enough…in “The Long Run” – No need to “Take It to the Limit”, up to 30,000• “Tequila Sunrise” with “The New Kid in Town”? – Was it Wasted Time or the start of a great new band? © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 42
  41. 41. Step 2 – Use It!• Layered Search – First for “qualified business people” – Second on Common Personal Interests – Third - add a location (Zip Code?)• Engage 1. Specifically look at Interests, Groups/Associations 2. Reach out with an Invite, Message, InMail 3. Mention PERSONAL things with a hint of business 4. Follow-up• REMEMBER – “Build it” then “USE IT” © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 43
  42. 42. Step 3 – Love It!Look at your current & most interesting friends 1. Did the friendships start “on the business side”? 2. Many people say yes, we sure do 3. Think about it in REVERSE <<<<<<Friends help other friends in business… 1. If you find the right types of friends… 2. Then you will ENJOY what it leads to - introductions, customers, partners, leads, sales, tickets! © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 44
  43. 43. © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 45
  44. 44. Basic-Advanced Technique• Name Searches - 2 methods, simple and ADVANCED - Up to 135 million records searched• Keyword and Other Searches - Your 1’s, 2’s, 3’s and Groups members• If you have a name, use it!• A combination perhaps?• BTW – this method has many applications © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 46
  45. 45. Search By Name - “Quick and Dirty” • Simple Search Tool • On top of ALL Pages • Does a “Keyword” Search on the Name • Add Keywords to get Better Results • Searches 1’s, 2’s, 3’s, Group Members only 3.1.1 © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 47
  46. 46. Search By Name - Advanced• Name Only to Search ENTIRE LinkedIn Database• Add Location and/or Keywords to refine results• Searches ALL LinkedIn records (135+ million) 3.1.2 © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 48
  47. 47. © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 49
  48. 48. What Do You Want?Examples: (V.P. OR VP OR “Vice President”) AND Compliance (Manager OR “IT Manager”) AND (Microsoft OR PHP OR “Open Source”)• Very Long Strings Possible• Save in Word Processor for Re-use and Editing• Put “Phrases in quotes”• AND, OR, NOT Commands in ALL CAPS © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 50
  49. 49. Where Does It Go? © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 51
  50. 50. What Do You Get?• 10 Results/pg• Total Results - 100 Free Acct.• Different Sorts - Connections - Relevance - Relationship - Keywords• Custom Views• Save Searches © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 52
  51. 51. Five Steps to the Top1. Your marvelous LinkedIn Profile2. Your complete LinkedIn Company Page3. Your well-built LinkedIn Network4. Your terrific LinkedIn Recommendations5. Participating in LinkedIn GroupsThen 1-2-3-ROCK to the Top © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 53
  52. 52. Free Stuff!www.RockLinkedIn.com• 2 page LinkedIn Profile eBook• 22 page Networking for Nerds eBook• 60 minute “Event Networking with Social Media” – Recorded Webinar• 30 minute complimentary call (SKYPE?) – Potential clients, partners, business friends• Rock The World with Your Online Presence Book – $20, signed copies available at show © Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 54
  53. 53. Want more from LinkedIn? From the LinkedIn Rockstars? Single, Multi-part LinkedIn Trainings Social Media Consulting, Services Free stuff at http://RockLinkedIn.comMike O’Neil and Lori Ruffwww.RockstarNetworking.com303-683-9600 www.RockTheWorldMedia.com
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