ONLINE ENGAGEMENT FOR CAREER
& ALUMNI SERVICES:
HOST ONLINE NETWORKING EVENTS FOR STUDENTS & ALUMNI
FEATURING:
Lauren Henr...
FEATURED SPEAKERS
Lauren Henry
Associate Director, Global Networks
Carnegie Mellon University
Lindsay Máčala
Coordinator f...
WHO IS BRAZEN AND WHO AM I?
1. Great content: We’re a
substantive thought leader in
the careers space.
2. Powerful platfor...
WHY ARE YOU HERE?
PROVIDING VALUE
TO STUDENTS AND
ALUMNI IS ALL
ABOUT CREATING
ENGAGEMENT
Career Fairs Networking
OFFLINE EVENTS HAVE GEOGRAPHIC,
FINANCIAL AND OTHER RESOURCE
CONSTRAINTS
Employer Info
Sessions
Re...
SO WHAT ABOUT
ONLINE
ENGAGEMENT?
Web 1.0: Your Website!
Maybe great content, but likely static
SOCIAL MEDIA HAS HAD A SIGNIFICANT IMPACT ON
UNIVERSITY RECRUITING AND STUDENT/ALUMNI
ENGAGEMENT, BUT IT’S A BROADCAST.
NO...
How Students and Alumni Communicate
3/4 students use mobile devices
THE SOLUTION
CREATE AN ONLINE EXPERIENCE THAT ALLOWS
ALUMNI, STUDENTS AND EMPLOYERS TO ENGAGE
ONE-ON-ONE IN AN EASY AND EF...
HERE’S HOW
WE HELP YOU
DO IT.
CREATE AND
BE CREATIVE
PROMOTE.
GET DATA.
TRACK.
Resume
can be
viewed
during
chat
Each
conversation
is timed
Key participant information
is available during chat
Text-base...
Penn State Alumni Association
BUILD & MAINTAIN
Networking Events
Connect students with the best and
brightest alumni from your
university, or get to know students in
a m...
TOP UNIVERSITIES - BIG AND SMALL - USE BRAZEN
TO CONNECT AND ENGAGE THEIR STUDENTS AND
ALUMNI ON A GLOBAL SCALE
LET’S HEAR IT
FROM THE
EXPERTS
FEATURED SPEAKERS
Lauren Henry
Associate Director, Global Networks
Carnegie Mellon University
Lindsay Máčala
Coordinator f...
- BI-MONTHLY
EVENTS
-HUNDREDS OF
REGISTRANTS AND
ATTENDEES
-35 STATES AND 28
COUNTRIES
REACHED; ALUMNI
FROM 1940 TO 2016
C...
Columbia University
- BEGAN HOSTING
EVENTS IN 2012
-ENGAGE ALUMNI
ACROSS COLLEGES -
TEACHERS, BUSINESS,
AND GENERAL ALUMNI...
ONLINE ENGAGEMENT FOR CAREER
& ALUMNI SERVICES:
HOST ONLINE NETWORKING EVENTS FOR STUDENTS & ALUMNI
We would love to partn...
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Online Networking Events for Students and Alumni

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Online Networking Events for Students and Alumni

  1. 1. ONLINE ENGAGEMENT FOR CAREER & ALUMNI SERVICES: HOST ONLINE NETWORKING EVENTS FOR STUDENTS & ALUMNI FEATURING: Lauren Henry, Carnegie Mellon University Lindsay Máčala, Columbia University Alumni Association
  2. 2. FEATURED SPEAKERS Lauren Henry Associate Director, Global Networks Carnegie Mellon University Lindsay Máčala Coordinator for Career Services Columbia University Alumni Association
  3. 3. WHO IS BRAZEN AND WHO AM I? 1. Great content: We’re a substantive thought leader in the careers space. 2. Powerful platform: We’re all about engagement. Ashley Hoffman Vice President Marketing + Strategic Partnerships
  4. 4. WHY ARE YOU HERE? PROVIDING VALUE TO STUDENTS AND ALUMNI IS ALL ABOUT CREATING ENGAGEMENT
  5. 5. Career Fairs Networking OFFLINE EVENTS HAVE GEOGRAPHIC, FINANCIAL AND OTHER RESOURCE CONSTRAINTS Employer Info Sessions Receptions
  6. 6. SO WHAT ABOUT ONLINE ENGAGEMENT?
  7. 7. Web 1.0: Your Website! Maybe great content, but likely static
  8. 8. SOCIAL MEDIA HAS HAD A SIGNIFICANT IMPACT ON UNIVERSITY RECRUITING AND STUDENT/ALUMNI ENGAGEMENT, BUT IT’S A BROADCAST. NOT ONE-TO-ONE.
  9. 9. How Students and Alumni Communicate 3/4 students use mobile devices
  10. 10. THE SOLUTION CREATE AN ONLINE EXPERIENCE THAT ALLOWS ALUMNI, STUDENTS AND EMPLOYERS TO ENGAGE ONE-ON-ONE IN AN EASY AND EFFICIENT WAY
  11. 11. HERE’S HOW WE HELP YOU DO IT.
  12. 12. CREATE AND BE CREATIVE
  13. 13. PROMOTE. GET DATA. TRACK.
  14. 14. Resume can be viewed during chat Each conversation is timed Key participant information is available during chat Text-based conversations for maximum efficiency Penn State Alumni Association CONNECT & ENGAGE
  15. 15. Penn State Alumni Association BUILD & MAINTAIN
  16. 16. Networking Events Connect students with the best and brightest alumni from your university, or get to know students in a more informal setting. Students can find internships, jobs, introductions and mentorship opportunities. Virtual Career Fairs* Large scale or boutique virtual career fairs can connect students in real-time with employers. A great compliment to your existing in-person career fair engagement. Resume Review Staff your event with career center employees, alumni, student volunteers and outside experts. When students connect with an expert they will have 5 to 15 minutes to ask questions and have their resume critiqued in real-time. Development Invite your alumni to chat with staff, students, other alumni and your development team from the comfort of their office or home. After the event, follow up via phone or email. Post Webinar Chat Send students to a post-webinar chat where they can connect with the webinar presenter and other attendees to discuss and debate the topic of the day. Virtual Meetups Compliment your in-person meet-ups across the country with virtual meetups that allow alumni from coast-to-coast, and even worldwide, to chat in real-time. Cross-Major Collaboration Facilitate exciting new projects through cross-major collaboration. For example create new businesses by matching students in engineering with students in the business school. Career Coaching Staff your event with professional career coaches or accomplished alumni to answer student questions, and coach them on best practices in applying for jobs and interviewing. Employer Information Session Students can connect directly with employers at custom open house events that showcase the breadth of a company’s career opportunities. FLEXIBLE AND ALL- ENCOMPASSING.
  17. 17. TOP UNIVERSITIES - BIG AND SMALL - USE BRAZEN TO CONNECT AND ENGAGE THEIR STUDENTS AND ALUMNI ON A GLOBAL SCALE
  18. 18. LET’S HEAR IT FROM THE EXPERTS
  19. 19. FEATURED SPEAKERS Lauren Henry Associate Director, Global Networks Carnegie Mellon University Lindsay Máčala Coordinator for Career Services Columbia University Alumni Association
  20. 20. - BI-MONTHLY EVENTS -HUNDREDS OF REGISTRANTS AND ATTENDEES -35 STATES AND 28 COUNTRIES REACHED; ALUMNI FROM 1940 TO 2016 CMU AlumniNetworking
  21. 21. Columbia University - BEGAN HOSTING EVENTS IN 2012 -ENGAGE ALUMNI ACROSS COLLEGES - TEACHERS, BUSINESS, AND GENERAL ALUMNI -HOST NICHE EVENTS FOR AUTHORS, ENTREPRENEURS, CAREER COACHING
  22. 22. ONLINE ENGAGEMENT FOR CAREER & ALUMNI SERVICES: HOST ONLINE NETWORKING EVENTS FOR STUDENTS & ALUMNI We would love to partner and help you! Contact: Ashley Hoffman; ashley@brazencareerist.com 202.302.8870
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