MOBILE WEB TO SMS TO APPS:   The Stages of Mobile Recruiting Solutions                                   KANE COCHRAN     ...
Mobile Landscape Statistics you need to know           Mobile Phases The Hodes perspective on mobile           recruitment...
Within the next decade, the mobile               phone will be the primary internet               connection for the major...
Mobile LandscapeWednesday, November 16, 2011
19% of jobseekers use mobile                               but only 7% of cos. are mobile                                 ...
MOBILE PHASES                               MOBILE WEB | SMS | NATIVE APPSWednesday, November 16, 2011
Mobile PhasesWednesday, November 16, 2011
MOBILE WEB                                 PHASE IWednesday, November 16, 2011
what it is:               immediate, dynamic, on-demand, relevant,               location-aware*, ready to take offWednesd...
what it’s not:               static, the desktop, a brochure, to be ignoredWednesday, November 16, 2011
Optimization - Friendly to all phonesWednesday, November 16, 2011
Optimization - Friendly to all phonesWednesday, November 16, 2011
Optimization - Friendly to all phonesWednesday, November 16, 2011
Optimization - Friendly to all phonesWednesday, November 16, 2011
Phase I - Static mobile sitesWednesday, November 16, 2011
Phase I - Static mobile sitesWednesday, November 16, 2011
live demo                               Full mobile career siteWednesday, November 16, 2011
but what about                               mobile + social?Wednesday, November 16, 2011
Mobile + SocialWednesday, November 16, 2011
Mobile + SocialWednesday, November 16, 2011
our devices             are personalWednesday, November 16, 2011
Our devices are personalWednesday, November 16, 2011
Our devices are personalWednesday, November 16, 2011
Our devices are personalWednesday, November 16, 2011
Our devices are personalWednesday, November 16, 2011
MOBILE                                        live demo                                           Mobile Personalization w...
Look and feel matches   career site                               Recap: Optimal mobile experienceWednesday, November 16, ...
Quick access to job                                              search from every page                               Reca...
Simplified navigation                                              for quick access                               Recap: Op...
Simplify the job search   options for users                               Recap: Optimal mobile experienceWednesday, Novem...
Leverage GPS to show                                            jobs near users                               Recap: Optim...
Job details for every   job in your ATS                               Recap: Optimal mobile experienceWednesday, November ...
Give users easy way to   email, tweet and share                               Recap: Optimal mobile experienceWednesday, N...
Bring in multimedia                               content to engage users                                   Recap: Optimal...
Mobile sites are foundation of mobile strategy                               App-like experience: Tailored UX will drive  ...
TEXT MESSAGING                                   PHASE IIWednesday, November 16, 2011
what it is:               immediate, on-demand, contextual, real-time,               utility and FASTWednesday, November 1...
SMS is the most widely used             data application on the planetWednesday, November 16, 2011
Wednesday, November 16, 2011
dedicated or shared                                      Shortcodes: Dedicated vs. SharedWednesday, November 16, 2011
text KEYWORD to SHAREDCODE              text HDXCAREERS to 41411Wednesday, November 16, 2011
Subscribe to SMS Alerts                               Nov 16, 2011 1:20 pm                               You are signed up...
Event Opportunities Alert                               Nov. 16, 2011 1:20 pm                               Hi. We just ad...
Job Opportunities Alert                               Nov. 16, 2011 1:20 pm                               Hi Kane. Just wa...
After Event Alert                               Nov. 16, 2011 1:20 pm                               Hi. Great to meet you ...
Employee Alerts                               Nov. 16, 2011 10:34 am                               Big news! We just launc...
Interview reminder alert                               Nov. 16, 2011 2:20 pm                               Hi Kane. Just a...
SMS SEARCH                                        SMS SearchWednesday, November 16, 2011
SMS is everywhere ... everywhere                               On-demand nature is perfect for quick                      ...
MOBILE APPS                                 PHASE IIIWednesday, November 16, 2011
what it is:               location-aware, dynamic experience, on-demand,               real-time, full lifecycleWednesday,...
so what might a    talent lifecycle app look like*                               *keep in mind you might have to transport...
Mobile Apps: Augmented RealityWednesday, November 16, 2011
Mobile Apps: Augmented RealityWednesday, November 16, 2011
Mobile Apps: Augmented RealityWednesday, November 16, 2011
Mobile Apps: Interview SchedulingWednesday, November 16, 2011
Mobile Apps: OnboardingWednesday, November 16, 2011
Mobile Apps: Employee CollaborationWednesday, November 16, 2011
how about using                               other mobile applications?                                                  ...
what are they:            have some fun and use mobile technology to            engage, excite, educate and inform candida...
Wednesday, November 16, 2011
Wednesday, November 16, 2011
Augmented Reality w/Wednesday, November 16, 2011
MOBILE AUGMENTED REALITY                      JOB SEARCH                               live demo                          ...
Apps play important role in totally                               integrated mobile strategy                              ...
OPTICAL RECOGNITION                                (OK, OK ... MOBILE BARCODES)Wednesday, November 16, 2011
what it is:               quick and easy way for mobile users to access               your content without having to type ...
what it is:               quick and easy way for mobile users to access               your content without having to type ...
Mobile Barcodes: OutdoorWednesday, November 16, 2011
Mobile Barcodes: Store SignageWednesday, November 16, 2011
Mobile Barcodes: Events Contact CardWednesday, November 16, 2011
Mobile Barcodes: @EventsWednesday, November 16, 2011
TURNING                               FINALS INTO                               BEGINNINGS                               M...
Image RecognitionWednesday, November 16, 2011
Mobile barcode adoption on the rise                               Open webpages, create SMS, display                      ...
KANE COCHRAN                               VICE PRESIDENT, DIGITAL INNOVATION & MOBILE                               http:...
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Kane Cochran on Mobile Recruiting

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Kane Cochran on Mobile Recruiting

  1. 1. MOBILE WEB TO SMS TO APPS: The Stages of Mobile Recruiting Solutions KANE COCHRAN @KaneC NOV 16, 2011Wednesday, November 16, 2011
  2. 2. Mobile Landscape Statistics you need to know Mobile Phases The Hodes perspective on mobile recruitment opportunities Destinations Mobile sites, SMS, mobile apps and beyond Q&A But please ask questions anytime AgendaWednesday, November 16, 2011
  3. 3. Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world. -Pew InternetWednesday, November 16, 2011
  4. 4. Mobile LandscapeWednesday, November 16, 2011
  5. 5. 19% of jobseekers use mobile but only 7% of cos. are mobile The devicesWednesday, November 16, 2011
  6. 6. MOBILE PHASES MOBILE WEB | SMS | NATIVE APPSWednesday, November 16, 2011
  7. 7. Mobile PhasesWednesday, November 16, 2011
  8. 8. MOBILE WEB PHASE IWednesday, November 16, 2011
  9. 9. what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take offWednesday, November 16, 2011
  10. 10. what it’s not: static, the desktop, a brochure, to be ignoredWednesday, November 16, 2011
  11. 11. Optimization - Friendly to all phonesWednesday, November 16, 2011
  12. 12. Optimization - Friendly to all phonesWednesday, November 16, 2011
  13. 13. Optimization - Friendly to all phonesWednesday, November 16, 2011
  14. 14. Optimization - Friendly to all phonesWednesday, November 16, 2011
  15. 15. Phase I - Static mobile sitesWednesday, November 16, 2011
  16. 16. Phase I - Static mobile sitesWednesday, November 16, 2011
  17. 17. live demo Full mobile career siteWednesday, November 16, 2011
  18. 18. but what about mobile + social?Wednesday, November 16, 2011
  19. 19. Mobile + SocialWednesday, November 16, 2011
  20. 20. Mobile + SocialWednesday, November 16, 2011
  21. 21. our devices are personalWednesday, November 16, 2011
  22. 22. Our devices are personalWednesday, November 16, 2011
  23. 23. Our devices are personalWednesday, November 16, 2011
  24. 24. Our devices are personalWednesday, November 16, 2011
  25. 25. Our devices are personalWednesday, November 16, 2011
  26. 26. MOBILE live demo Mobile Personalization w/ SJMWednesday, November 16, 2011
  27. 27. Look and feel matches career site Recap: Optimal mobile experienceWednesday, November 16, 2011
  28. 28. Quick access to job search from every page Recap: Optimal mobile experienceWednesday, November 16, 2011
  29. 29. Simplified navigation for quick access Recap: Optimal mobile experienceWednesday, November 16, 2011
  30. 30. Simplify the job search options for users Recap: Optimal mobile experienceWednesday, November 16, 2011
  31. 31. Leverage GPS to show jobs near users Recap: Optimal mobile experienceWednesday, November 16, 2011
  32. 32. Job details for every job in your ATS Recap: Optimal mobile experienceWednesday, November 16, 2011
  33. 33. Give users easy way to email, tweet and share Recap: Optimal mobile experienceWednesday, November 16, 2011
  34. 34. Bring in multimedia content to engage users Recap: Optimal mobile experienceWednesday, November 16, 2011
  35. 35. Mobile sites are foundation of mobile strategy App-like experience: Tailored UX will drive higher adoption than mobile apps right now Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX Don’t forget the basic HTML & feature phones More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’, interview pages, recruiter pages, and more. Mobile Websites: Key takeawaysWednesday, November 16, 2011
  36. 36. TEXT MESSAGING PHASE IIWednesday, November 16, 2011
  37. 37. what it is: immediate, on-demand, contextual, real-time, utility and FASTWednesday, November 16, 2011
  38. 38. SMS is the most widely used data application on the planetWednesday, November 16, 2011
  39. 39. Wednesday, November 16, 2011
  40. 40. dedicated or shared Shortcodes: Dedicated vs. SharedWednesday, November 16, 2011
  41. 41. text KEYWORD to SHAREDCODE text HDXCAREERS to 41411Wednesday, November 16, 2011
  42. 42. Subscribe to SMS Alerts Nov 16, 2011 1:20 pm You are signed up to receive alerts about exciting career opportunities at HDx. Visit http://bit.ly/hDx0pt5 to learn more about our career optys. SMS AlertsWednesday, November 16, 2011
  43. 43. Event Opportunities Alert Nov. 16, 2011 1:20 pm Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Dec 3, 2011. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsWednesday, November 16, 2011
  44. 44. Job Opportunities Alert Nov. 16, 2011 1:20 pm Hi Kane. Just wanted to let you know we’re hiring mobile strategists to join our Atlanta team. Visit http://bit.ly/nEwJOB for more details about the oppty SMS AlertsWednesday, November 16, 2011
  45. 45. After Event Alert Nov. 16, 2011 1:20 pm Hi. Great to meet you last week at the GA Tech event. Visit http://bit.ly/iNtV13w to learn more about opportunities at HDx. SMS AlertsWednesday, November 16, 2011
  46. 46. Employee Alerts Nov. 16, 2011 10:34 am Big news! We just launched our new internal referral site. Get instant, personalized job referral matches for your LinkedIn and Facebook connections Visit http://bit.ly/iN0vAte to login, view and share jobs with friends SMS AlertsWednesday, November 16, 2011
  47. 47. Interview reminder alert Nov. 16, 2011 2:20 pm Hi Kane. Just a reminder that you have an interview tomorrow, Nov 17 @ 3:00pm. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsWednesday, November 16, 2011
  48. 48. SMS SEARCH SMS SearchWednesday, November 16, 2011
  49. 49. SMS is everywhere ... everywhere On-demand nature is perfect for quick access to info & brief conversations Shortcodes must be leased and provisioned Consider both push [alerts] and pull [sms search] strategies Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing SMS: Key takeawaysWednesday, November 16, 2011
  50. 50. MOBILE APPS PHASE IIIWednesday, November 16, 2011
  51. 51. what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycleWednesday, November 16, 2011
  52. 52. so what might a talent lifecycle app look like* *keep in mind you might have to transport to the futureWednesday, November 16, 2011
  53. 53. Mobile Apps: Augmented RealityWednesday, November 16, 2011
  54. 54. Mobile Apps: Augmented RealityWednesday, November 16, 2011
  55. 55. Mobile Apps: Augmented RealityWednesday, November 16, 2011
  56. 56. Mobile Apps: Interview SchedulingWednesday, November 16, 2011
  57. 57. Mobile Apps: OnboardingWednesday, November 16, 2011
  58. 58. Mobile Apps: Employee CollaborationWednesday, November 16, 2011
  59. 59. how about using other mobile applications? The devicesWednesday, November 16, 2011
  60. 60. what are they: have some fun and use mobile technology to engage, excite, educate and inform candidates and employeesWednesday, November 16, 2011
  61. 61. Wednesday, November 16, 2011
  62. 62. Wednesday, November 16, 2011
  63. 63. Augmented Reality w/Wednesday, November 16, 2011
  64. 64. MOBILE AUGMENTED REALITY JOB SEARCH live demo Augmented Reality w/ LayarWednesday, November 16, 2011
  65. 65. Apps play important role in totally integrated mobile strategy Must offer users compelling user experience Our perspective: Create app for total talent lifecycle from candidate - employee Leverage native features: location-aware, camera, local storage, push notifications Leverage other apps like SCVNGR, Layar, Foursquare and others Mobile Apps: Key takeawaysWednesday, November 16, 2011
  66. 66. OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)Wednesday, November 16, 2011
  67. 67. what it is: quick and easy way for mobile users to access your content without having to type long URLsWednesday, November 16, 2011
  68. 68. what it is: quick and easy way for mobile users to access your content without having to type long URLsWednesday, November 16, 2011
  69. 69. Mobile Barcodes: OutdoorWednesday, November 16, 2011
  70. 70. Mobile Barcodes: Store SignageWednesday, November 16, 2011
  71. 71. Mobile Barcodes: Events Contact CardWednesday, November 16, 2011
  72. 72. Mobile Barcodes: @EventsWednesday, November 16, 2011
  73. 73. TURNING FINALS INTO BEGINNINGS My professors always said I could. My friends always knew I would. My career begins at PNC. www.pnc.jobs/students WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY Mobile Barcodes: @EventsWednesday, November 16, 2011
  74. 74. Image RecognitionWednesday, November 16, 2011
  75. 75. Mobile barcode adoption on the rise Open webpages, create SMS, display dynamic text and create contacts Media campaign integration: outdoor, print, store signage, web, and more Gives mobile users options Its temporary ..... Start thinking about how image recognition will transform discovery AND ... NFC! Mobile Barcodes: Key takeawaysWednesday, November 16, 2011
  76. 76. KANE COCHRAN VICE PRESIDENT, DIGITAL INNOVATION & MOBILE http://linkedin.com/in/kanecochran http://twitter.com/KaneC kcochran@hodes.com Thank YouWednesday, November 16, 2011
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