Kane Cochran: Going Mobile
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Kane Cochran: Going Mobile Kane Cochran: Going Mobile Presentation Transcript

  • MOBILE WEB TO SMS TO APPS: The Stages of Mobile Recruiting Solutions KANE COCHRAN @KaneC NOV 16, 2011Wednesday, November 16, 2011
  • Mobile Landscape Statistics you need to know Mobile Phases The Hodes perspective on mobile recruitment opportunities Destinations Mobile sites, SMS, mobile apps and beyond Q&A But please ask questions anytime AgendaWednesday, November 16, 2011
  • Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world. -Pew InternetWednesday, November 16, 2011 View slide
  • Mobile LandscapeWednesday, November 16, 2011 View slide
  • 19% of jobseekers use mobile but only 7% of cos. are mobile The devicesWednesday, November 16, 2011
  • MOBILE PHASES MOBILE WEB | SMS | NATIVE APPSWednesday, November 16, 2011
  • Mobile PhasesWednesday, November 16, 2011
  • MOBILE WEB PHASE IWednesday, November 16, 2011
  • what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take offWednesday, November 16, 2011
  • what it’s not: static, the desktop, a brochure, to be ignoredWednesday, November 16, 2011
  • Optimization - Friendly to all phonesWednesday, November 16, 2011
  • Optimization - Friendly to all phonesWednesday, November 16, 2011
  • Optimization - Friendly to all phonesWednesday, November 16, 2011
  • Optimization - Friendly to all phonesWednesday, November 16, 2011
  • Phase I - Static mobile sitesWednesday, November 16, 2011
  • Phase I - Static mobile sitesWednesday, November 16, 2011
  • live demo Full mobile career siteWednesday, November 16, 2011
  • but what about mobile + social?Wednesday, November 16, 2011
  • Mobile + SocialWednesday, November 16, 2011
  • Mobile + SocialWednesday, November 16, 2011
  • our devices are personalWednesday, November 16, 2011
  • Our devices are personalWednesday, November 16, 2011
  • Our devices are personalWednesday, November 16, 2011
  • Our devices are personalWednesday, November 16, 2011
  • Our devices are personalWednesday, November 16, 2011
  • MOBILE live demo Mobile Personalization w/ SJMWednesday, November 16, 2011
  • Look and feel matches career site Recap: Optimal mobile experienceWednesday, November 16, 2011
  • Quick access to job search from every page Recap: Optimal mobile experienceWednesday, November 16, 2011
  • Simplified navigation for quick access Recap: Optimal mobile experienceWednesday, November 16, 2011
  • Simplify the job search options for users Recap: Optimal mobile experienceWednesday, November 16, 2011
  • Leverage GPS to show jobs near users Recap: Optimal mobile experienceWednesday, November 16, 2011
  • Job details for every job in your ATS Recap: Optimal mobile experienceWednesday, November 16, 2011
  • Give users easy way to email, tweet and share Recap: Optimal mobile experienceWednesday, November 16, 2011
  • Bring in multimedia content to engage users Recap: Optimal mobile experienceWednesday, November 16, 2011
  • Mobile sites are foundation of mobile strategy App-like experience: Tailored UX will drive higher adoption than mobile apps right now Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX Don’t forget the basic HTML & feature phones More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’, interview pages, recruiter pages, and more. Mobile Websites: Key takeawaysWednesday, November 16, 2011
  • TEXT MESSAGING PHASE IIWednesday, November 16, 2011
  • what it is: immediate, on-demand, contextual, real-time, utility and FASTWednesday, November 16, 2011
  • SMS is the most widely used data application on the planetWednesday, November 16, 2011
  • Wednesday, November 16, 2011
  • dedicated or shared Shortcodes: Dedicated vs. SharedWednesday, November 16, 2011
  • text KEYWORD to SHAREDCODE text HDXCAREERS to 41411Wednesday, November 16, 2011
  • Subscribe to SMS Alerts Nov 16, 2011 1:20 pm You are signed up to receive alerts about exciting career opportunities at HDx. Visit http://bit.ly/hDx0pt5 to learn more about our career optys. SMS AlertsWednesday, November 16, 2011
  • Event Opportunities Alert Nov. 16, 2011 1:20 pm Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Dec 3, 2011. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsWednesday, November 16, 2011
  • Job Opportunities Alert Nov. 16, 2011 1:20 pm Hi Kane. Just wanted to let you know we’re hiring mobile strategists to join our Atlanta team. Visit http://bit.ly/nEwJOB for more details about the oppty SMS AlertsWednesday, November 16, 2011
  • After Event Alert Nov. 16, 2011 1:20 pm Hi. Great to meet you last week at the GA Tech event. Visit http://bit.ly/iNtV13w to learn more about opportunities at HDx. SMS AlertsWednesday, November 16, 2011
  • Employee Alerts Nov. 16, 2011 10:34 am Big news! We just launched our new internal referral site. Get instant, personalized job referral matches for your LinkedIn and Facebook connections Visit http://bit.ly/iN0vAte to login, view and share jobs with friends SMS AlertsWednesday, November 16, 2011
  • Interview reminder alert Nov. 16, 2011 2:20 pm Hi Kane. Just a reminder that you have an interview tomorrow, Nov 17 @ 3:00pm. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsWednesday, November 16, 2011
  • SMS SEARCH SMS SearchWednesday, November 16, 2011
  • SMS is everywhere ... everywhere On-demand nature is perfect for quick access to info & brief conversations Shortcodes must be leased and provisioned Consider both push [alerts] and pull [sms search] strategies Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing SMS: Key takeawaysWednesday, November 16, 2011
  • MOBILE APPS PHASE IIIWednesday, November 16, 2011
  • what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycleWednesday, November 16, 2011
  • so what might a talent lifecycle app look like* *keep in mind you might have to transport to the futureWednesday, November 16, 2011
  • Mobile Apps: Augmented RealityWednesday, November 16, 2011
  • Mobile Apps: Augmented RealityWednesday, November 16, 2011
  • Mobile Apps: Augmented RealityWednesday, November 16, 2011
  • Mobile Apps: Interview SchedulingWednesday, November 16, 2011
  • Mobile Apps: OnboardingWednesday, November 16, 2011
  • Mobile Apps: Employee CollaborationWednesday, November 16, 2011
  • how about using other mobile applications? The devicesWednesday, November 16, 2011
  • what are they: have some fun and use mobile technology to engage, excite, educate and inform candidates and employeesWednesday, November 16, 2011
  • Wednesday, November 16, 2011
  • Wednesday, November 16, 2011
  • Augmented Reality w/Wednesday, November 16, 2011
  • MOBILE AUGMENTED REALITY JOB SEARCH live demo Augmented Reality w/ LayarWednesday, November 16, 2011
  • Apps play important role in totally integrated mobile strategy Must offer users compelling user experience Our perspective: Create app for total talent lifecycle from candidate - employee Leverage native features: location-aware, camera, local storage, push notifications Leverage other apps like SCVNGR, Layar, Foursquare and others Mobile Apps: Key takeawaysWednesday, November 16, 2011
  • OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)Wednesday, November 16, 2011
  • what it is: quick and easy way for mobile users to access your content without having to type long URLsWednesday, November 16, 2011
  • what it is: quick and easy way for mobile users to access your content without having to type long URLsWednesday, November 16, 2011
  • Mobile Barcodes: OutdoorWednesday, November 16, 2011
  • Mobile Barcodes: Store SignageWednesday, November 16, 2011
  • Mobile Barcodes: Events Contact CardWednesday, November 16, 2011
  • Mobile Barcodes: @EventsWednesday, November 16, 2011
  • TURNING FINALS INTO BEGINNINGS My professors always said I could. My friends always knew I would. My career begins at PNC. www.pnc.jobs/students WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY Mobile Barcodes: @EventsWednesday, November 16, 2011
  • Image RecognitionWednesday, November 16, 2011
  • Mobile barcode adoption on the rise Open webpages, create SMS, display dynamic text and create contacts Media campaign integration: outdoor, print, store signage, web, and more Gives mobile users options Its temporary ..... Start thinking about how image recognition will transform discovery AND ... NFC! Mobile Barcodes: Key takeawaysWednesday, November 16, 2011
  • KANE COCHRAN VICE PRESIDENT, DIGITAL INNOVATION & MOBILE http://linkedin.com/in/kanecochran http://twitter.com/KaneC kcochran@hodes.com Thank YouWednesday, November 16, 2011