Prototyping at the speed of culture

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Things we at TBWA\ have learned about ultra fast service prototyping.

Things we at TBWA\ have learned about ultra fast service prototyping.

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  • 1. TBWA!Prototyping at the Sami Viitamäki! Executive Director !Speed of Culture! TBWAHelsinki !
  • 2. TBWA!
  • 3. TBWA! Key Shifts!
  • 4. TBWA! Ads to Services
 -
 Desk to Mobile
 -
 Virtual to Real !
  • 5. TBWA! Key Process!
  • 6. TBWA! Awareness
 v
 Purchase
 v
 Loyalty!
  • 7. TBWA! Awareness
 v
 Purchase
 v
 Loyalty!
  • 8. TBWA! PAID! LOYALTY! AWARENESS! BUSINESS INSIGHTS! OWNED! THE BRIEF! IDEA WORTH ANALYTICS! MARKETING! AUDIENCE CREATED! INSIGHTS! PURCHASE! EARNED!
  • 9. TBWA! International Cases!
  • 10. TBWA! AWARENESS:
 
 How to raise awareness for
 the sports cars line?!
  • 11. TBWA! le:! emy! oog cad G TA issan G N
  • 12. TBWA! PURCHASE:
 
 How to get people
 buy more Pizza? !
  • 13. TBWA! le:! izza! oog to P G a Tom Red
  • 14. TBWA! LOYALTY:
 
 How to more deeply bond with
 people who love dogs? !
  • 15. TBWA! le:! -Like! oog g-a G ree Do Pe dig
  • 16. TBWA! TBWAHelsinki Cases !
  • 17. TBWA! AWARENESS:
 
 How to own share of
 voice in the Facebook era?!
  • 18. TBWA! le:! le! oog umb G R Nissan
  • 19. TBWA! PURCHASE:
 
 How to put the shopping
 into window shopping?!
  • 20. TBWA! :! pping! gle ho Gooow S sWind A dida
  • 21. TBWA!
  • 22. TBWA! LOYALTY:
 
 How to drive repeat visits
 to family restaurants?!
  • 23. TBWA! TBA!
  • 24. TBWA! Key Learnings !
  • 25. TBWA! Test Early & Often
 -
 Expect Problems
 -
 Be Relentless !
  • 26. TBWA! Sami Viitamäki !THANK! sami.viitamaki@tbwa.fi !YOU!! +358(0)449066650 @samiv ! !