• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Prototyping at the speed of culture
 

Prototyping at the speed of culture

on

  • 488 views

Things we at TBWA\ have learned about ultra fast service prototyping.

Things we at TBWA\ have learned about ultra fast service prototyping.

Statistics

Views

Total Views
488
Views on SlideShare
488
Embed Views
0

Actions

Likes
1
Downloads
7
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Prototyping at the speed of culture Prototyping at the speed of culture Presentation Transcript

    • TBWA!Prototyping at the Sami Viitamäki! Executive Director !Speed of Culture! TBWAHelsinki !
    • TBWA!
    • TBWA! Key Shifts!
    • TBWA! Ads to Services
 -
 Desk to Mobile
 -
 Virtual to Real !
    • TBWA! Key Process!
    • TBWA! Awareness
 v
 Purchase
 v
 Loyalty!
    • TBWA! Awareness
 v
 Purchase
 v
 Loyalty!
    • TBWA! PAID! LOYALTY! AWARENESS! BUSINESS INSIGHTS! OWNED! THE BRIEF! IDEA WORTH ANALYTICS! MARKETING! AUDIENCE CREATED! INSIGHTS! PURCHASE! EARNED!
    • TBWA! International Cases!
    • TBWA! AWARENESS:
 
 How to raise awareness for
 the sports cars line?!
    • TBWA! le:! emy! oog cad G TA issan G N
    • TBWA! PURCHASE:
 
 How to get people
 buy more Pizza? !
    • TBWA! le:! izza! oog to P G a Tom Red
    • TBWA! LOYALTY:
 
 How to more deeply bond with
 people who love dogs? !
    • TBWA! le:! -Like! oog g-a G ree Do Pe dig
    • TBWA! TBWAHelsinki Cases !
    • TBWA! AWARENESS:
 
 How to own share of
 voice in the Facebook era?!
    • TBWA! le:! le! oog umb G R Nissan
    • TBWA! PURCHASE:
 
 How to put the shopping
 into window shopping?!
    • TBWA! :! pping! gle ho Gooow S sWind A dida
    • TBWA!
    • TBWA! LOYALTY:
 
 How to drive repeat visits
 to family restaurants?!
    • TBWA! TBA!
    • TBWA! Key Learnings !
    • TBWA! Test Early & Often
 -
 Expect Problems
 -
 Be Relentless !
    • TBWA! Sami Viitamäki !THANK! sami.viitamaki@tbwa.fi !YOU!! +358(0)449066650 @samiv ! !