Online Information 2008 FLIRT model

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Online Information 2008 FLIRT model

  1. 1. TBWADIEGO THE FLIRT MODEL: KEY ISSUES IN COLLECTIVE CUSTOMER COLLABORATION TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  2. 2. Sami Viitamäki TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  3. 3. COLLECTIVE CUSTOMER COLLABORATION TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  4. 4. Marketing Now 1.000.000 100.000 10.000 1000 100 10 TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  5. 5. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  6. 6. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  7. 7. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  8. 8. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  9. 9. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  10. 10. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  11. 11. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  12. 12. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  13. 13. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  14. 14. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  15. 15. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  16. 16. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  17. 17. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  18. 18. SO HOW DO WE DO IT RIGHT? TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  19. 19. THE FLIRT MODEL TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  20. 20. WHERE DO WE START? TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  21. 21. Customer SCOPE Participants Business Objectives FOCUS DEPTH Organization SCALE Capabilities TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  22. 22. EVALUATION ORGANIZATION BUSINESS OBJECTIVES PARTICIPANTS Product Innovation Marketing Development RISK COMMITMENT Decision making Voting & Rating COSTS/BENEFITS Closed Submission TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  23. 23. WHAT WILL WE TALK ABOUT? TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  24. 24. FOCUS LANGUAGE TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  25. 25. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  26. 26. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  27. 27. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  28. 28. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  29. 29. SOCIAL OBJECTS FOCUS LANGUAGE TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  30. 30. HOW WILL WE TALK ABOUT IT? TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  31. 31. 7 Building Blocks of the social web Sharing Presence Conversations Identity Relationships Groups Reputation http://nform.ca/publications/social-software-building-block TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  32. 32. Sharing Presence Conversations Identity Relationships Groups Reputation http://nform.ca/publications/social-software-building-block TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  33. 33. Sharing Presence Conversations Identity Relationships Groups Reputation http://nform.ca/publications/social-software-building-block TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  34. 34. Sharing Presence Conversations Identity Relationships Groups Reputation http://nform.ca/publications/social-software-building-block TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  35. 35. SOCIAL OBJECTS SOCIAL FOCUS LANGUAGE INTERACTION TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  36. 36. WHAT'S OUR ROLE? TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  37. 37. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  38. 38. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  39. 39. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  40. 40. SOCIAL OBJECTS SOCIAL FOCUS LANGUAGE INTERACTION ORGANIZATION PRESENCE TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  41. 41. WHAT'S IN IT FOR THE PARTICIPANT? TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  42. 42. FOCUS LANGUAGE INCENTIVES TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  43. 43. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  44. 44. INTRINSIC FOCUS LANGUAGE INCENTIVES TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  45. 45. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  46. 46. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  47. 47. INTRINSIC EXTRINSIC FOCUS LANGUAGE INCENTIVES IMMATERIAL TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  48. 48. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  49. 49. INTRINSIC EXTRINSIC FOCUS LANGUAGE INCENTIVES IMMATERIAL EXTRINSIC MATERIAL TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  50. 50. HOW DO I STAY IN CONTROL? TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  51. 51. FOCUS LANGUAGE INCENTIVES RULES TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  52. 52. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  53. 53. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  54. 54. INITIATION FOCUS LANGUAGE INCENTIVES RULES TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  55. 55. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  56. 56. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  57. 57. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  58. 58. INITIATION CREATION & FOCUS LANGUAGE INCENTIVES RULES INTERACTION TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  59. 59. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  60. 60. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  61. 61. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH° http://www.flickr.com/photos/iboy_daniel/66954315/
  62. 62. INITIATION CREATION & FOCUS LANGUAGE INCENTIVES RULES INTERACTION IP & LEGAL TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  63. 63. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  64. 64. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  65. 65. HOW DO I MAKE IT HAPPEN? TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  66. 66. FOCUS LANGUAGE INCENTIVES RULES TOOLS TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  67. 67. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  68. 68. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  69. 69. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  70. 70. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  71. 71. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  72. 72. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  73. 73. PLATFORM FOCUS LANGUAGE INCENTIVES RULES TOOLS TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  74. 74. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  75. 75. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  76. 76. PLATFORM FOCUS LANGUAGE INCENTIVES RULES TOOLS CREATION TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  77. 77. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  78. 78. PLATFORM FOCUS LANGUAGE INCENTIVES RULES TOOLS CREATION MONITORING & ACTION TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  79. 79. Creation & IP transfer Creation & Platform Interaction & Legal Interaction Scale of Customer Monitoring & Initiation RULES TOOLS Activity Participants Action Business Depth of FOCUS Objectives Activity Extrinsic Scope of Organization Social INCENTIVES LANGUAGE material Activity Capabilities Objects Extrinsic Organization Social Intrinsic Presence Interaction immaterial TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  80. 80. FOCUS LANGUAGE INCENTIVES RULES TOOLS TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  81. 81. DIEGO Strategy for Growth Knowhow and Skill Management and Training …For the Networked Environment TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  82. 82. F L I R T P L U S TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  83. 83. TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  84. 84. FOCUS LANGUAGE INCENTIVES RULES TOOLS POWERFUL LIVING AN UNBEATABLE SURPRISE STORY ADVENTURE CONTENT & DELIGHT TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
  85. 85. Thank You! Sami Viitamäki TBWADIEGO sami.viitamaki@diego.fi www.samiviitamaki.com TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°

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