Online Information 2008 FLIRT model

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    Online Information 2008 FLIRT model - Presentation Transcript

    1. TBWA\\DIEGO THE FLIRT MODEL: KEY ISSUES IN COLLECTIVE CUSTOMER COLLABORATION TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    2. Sami Viitamäki TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    3. COLLECTIVE CUSTOMER COLLABORATION TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    4. Marketing Now 1.000.000 100.000 10.000 1000 100 10 TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    5. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
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    7. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    8. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    9. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
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    12. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    13. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    14. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    15. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    16. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    17. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    18. SO HOW DO WE DO IT RIGHT? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    19. THE FLIRT MODEL TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    20. WHERE DO WE START? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    21. Customer SCOPE Participants Business Objectives FOCUS DEPTH Organization SCALE Capabilities TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    22. EVALUATION ORGANIZATION BUSINESS OBJECTIVES PARTICIPANTS Product Innovation Marketing Development RISK COMMITMENT Decision making Voting & Rating COSTS/BENEFITS Closed Submission TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    23. WHAT WILL WE TALK ABOUT? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    24. FOCUS LANGUAGE TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    25. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    26. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    27. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    28. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    29. SOCIAL OBJECTS FOCUS LANGUAGE TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    30. HOW WILL WE TALK ABOUT IT? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    31. 7 Building Blocks of the social web Sharing Presence Conversations Identity Relationships Groups Reputation http://nform.ca/publications/social-software-building-block TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    32. Sharing Presence Conversations Identity Relationships Groups Reputation http://nform.ca/publications/social-software-building-block TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    33. Sharing Presence Conversations Identity Relationships Groups Reputation http://nform.ca/publications/social-software-building-block TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    34. Sharing Presence Conversations Identity Relationships Groups Reputation http://nform.ca/publications/social-software-building-block TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    35. SOCIAL OBJECTS SOCIAL FOCUS LANGUAGE INTERACTION TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    36. WHAT'S OUR ROLE? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    37. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    38. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    39. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    40. SOCIAL OBJECTS SOCIAL FOCUS LANGUAGE INTERACTION ORGANIZATION PRESENCE TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    41. WHAT'S IN IT FOR THE PARTICIPANT? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    42. FOCUS LANGUAGE INCENTIVES TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    43. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    44. INTRINSIC FOCUS LANGUAGE INCENTIVES TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    45. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    46. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    47. INTRINSIC EXTRINSIC FOCUS LANGUAGE INCENTIVES IMMATERIAL TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    48. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    49. INTRINSIC EXTRINSIC FOCUS LANGUAGE INCENTIVES IMMATERIAL EXTRINSIC MATERIAL TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    50. HOW DO I STAY IN CONTROL? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    51. FOCUS LANGUAGE INCENTIVES RULES TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    52. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    53. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    54. INITIATION FOCUS LANGUAGE INCENTIVES RULES TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    55. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    56. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    57. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    58. INITIATION CREATION & FOCUS LANGUAGE INCENTIVES RULES INTERACTION TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    59. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    60. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    61. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH° http://www.flickr.com/photos/iboy_daniel/66954315/
    62. INITIATION CREATION & FOCUS LANGUAGE INCENTIVES RULES INTERACTION IP & LEGAL TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    63. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    64. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    65. HOW DO I MAKE IT HAPPEN? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    66. FOCUS LANGUAGE INCENTIVES RULES TOOLS TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    67. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    68. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    69. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    70. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    71. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    72. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    73. PLATFORM FOCUS LANGUAGE INCENTIVES RULES TOOLS TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    74. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    75. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    76. PLATFORM FOCUS LANGUAGE INCENTIVES RULES TOOLS CREATION TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    77. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    78. PLATFORM FOCUS LANGUAGE INCENTIVES RULES TOOLS CREATION MONITORING & ACTION TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    79. Creation & IP transfer Creation & Platform Interaction & Legal Interaction Scale of Customer Monitoring & Initiation RULES TOOLS Activity Participants Action Business Depth of FOCUS Objectives Activity Extrinsic Scope of Organization Social INCENTIVES LANGUAGE material Activity Capabilities Objects Extrinsic Organization Social Intrinsic Presence Interaction immaterial TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    80. FOCUS LANGUAGE INCENTIVES RULES TOOLS TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    81. DIEGO\\ Strategy for Growth Knowhow and Skill Management and Training …For the Networked Environment TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    82. F L I R T P L U S TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    83. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    84. FOCUS LANGUAGE INCENTIVES RULES TOOLS POWERFUL LIVING AN UNBEATABLE SURPRISE STORY ADVENTURE CONTENT & DELIGHT TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    85. Thank You! Sami Viitamäki TBWA\\DIEGO sami.viitamaki@diego.fi www.samiviitamaki.com TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°

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