Search

Online Information 2008 FLIRT model

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    5 Favorites

    Online Information 2008 FLIRT model - Presentation Transcript

    1. TBWA\\DIEGO THE FLIRT MODEL: KEY ISSUES IN COLLECTIVE CUSTOMER COLLABORATION TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    2. Sami Viitamäki TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    3. COLLECTIVE CUSTOMER COLLABORATION TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    4. Marketing Now 1.000.000 100.000 10.000 1000 100 10 TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    5. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    6. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    7. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    8. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    9. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    10. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    11. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    12. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    13. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    14. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    15. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    16. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    17. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    18. SO HOW DO WE DO IT RIGHT? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    19. THE FLIRT MODEL TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    20. WHERE DO WE START? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    21. Customer SCOPE Participants Business Objectives FOCUS DEPTH Organization SCALE Capabilities TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    22. EVALUATION ORGANIZATION BUSINESS OBJECTIVES PARTICIPANTS Product Innovation Marketing Development RISK COMMITMENT Decision making Voting & Rating COSTS/BENEFITS Closed Submission TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    23. WHAT WILL WE TALK ABOUT? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    24. FOCUS LANGUAGE TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    25. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    26. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    27. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    28. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    29. SOCIAL OBJECTS FOCUS LANGUAGE TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    30. HOW WILL WE TALK ABOUT IT? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    31. 7 Building Blocks of the social web Sharing Presence Conversations Identity Relationships Groups Reputation http://nform.ca/publications/social-software-building-block TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    32. Sharing Presence Conversations Identity Relationships Groups Reputation http://nform.ca/publications/social-software-building-block TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    33. Sharing Presence Conversations Identity Relationships Groups Reputation http://nform.ca/publications/social-software-building-block TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    34. Sharing Presence Conversations Identity Relationships Groups Reputation http://nform.ca/publications/social-software-building-block TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    35. SOCIAL OBJECTS SOCIAL FOCUS LANGUAGE INTERACTION TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    36. WHAT'S OUR ROLE? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    37. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    38. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    39. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    40. SOCIAL OBJECTS SOCIAL FOCUS LANGUAGE INTERACTION ORGANIZATION PRESENCE TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    41. WHAT'S IN IT FOR THE PARTICIPANT? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    42. FOCUS LANGUAGE INCENTIVES TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    43. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    44. INTRINSIC FOCUS LANGUAGE INCENTIVES TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    45. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    46. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    47. INTRINSIC EXTRINSIC FOCUS LANGUAGE INCENTIVES IMMATERIAL TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    48. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    49. INTRINSIC EXTRINSIC FOCUS LANGUAGE INCENTIVES IMMATERIAL EXTRINSIC MATERIAL TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    50. HOW DO I STAY IN CONTROL? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    51. FOCUS LANGUAGE INCENTIVES RULES TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    52. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    53. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    54. INITIATION FOCUS LANGUAGE INCENTIVES RULES TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    55. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    56. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    57. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    58. INITIATION CREATION & FOCUS LANGUAGE INCENTIVES RULES INTERACTION TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    59. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    60. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    61. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH° http://www.flickr.com/photos/iboy_daniel/66954315/
    62. INITIATION CREATION & FOCUS LANGUAGE INCENTIVES RULES INTERACTION IP & LEGAL TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    63. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    64. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    65. HOW DO I MAKE IT HAPPEN? TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    66. FOCUS LANGUAGE INCENTIVES RULES TOOLS TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    67. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    68. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    69. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    70. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    71. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    72. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    73. PLATFORM FOCUS LANGUAGE INCENTIVES RULES TOOLS TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    74. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    75. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    76. PLATFORM FOCUS LANGUAGE INCENTIVES RULES TOOLS CREATION TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    77. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    78. PLATFORM FOCUS LANGUAGE INCENTIVES RULES TOOLS CREATION MONITORING & ACTION TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    79. Creation & IP transfer Creation & Platform Interaction & Legal Interaction Scale of Customer Monitoring & Initiation RULES TOOLS Activity Participants Action Business Depth of FOCUS Objectives Activity Extrinsic Scope of Organization Social INCENTIVES LANGUAGE material Activity Capabilities Objects Extrinsic Organization Social Intrinsic Presence Interaction immaterial TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    80. FOCUS LANGUAGE INCENTIVES RULES TOOLS TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    81. DIEGO\\ Strategy for Growth Knowhow and Skill Management and Training …For the Networked Environment TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    82. F L I R T P L U S TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    83. TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    84. FOCUS LANGUAGE INCENTIVES RULES TOOLS POWERFUL LIVING AN UNBEATABLE SURPRISE STORY ADVENTURE CONTENT & DELIGHT TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°
    85. Thank You! Sami Viitamäki TBWA\\DIEGO sami.viitamaki@diego.fi www.samiviitamaki.com TBWA\\PHS\\POINTER\\TANGO\\TEQUILA\\TOPIC\\DIEGO\\NORTH°

    + brayriebrayrie, 12 months ago

    custom

    1342 views, 5 favs, 5 embeds more stats

    My presentation at Online Information London

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 1342
      • 1148 on SlideShare
      • 194 from embeds
    • Comments 0
    • Favorites 5
    • Downloads 61
    Most viewed embeds
    • 182 views on http://www.samiviitamaki.com
    • 5 views on http://nmarcusso.blogspot.com
    • 5 views on http://ask.infinvision.com
    • 1 views on http://static.slideshare.net
    • 1 views on http://www.nmarcusso.blogspot.com

    more

    All embeds
    • 182 views on http://www.samiviitamaki.com
    • 5 views on http://nmarcusso.blogspot.com
    • 5 views on http://ask.infinvision.com
    • 1 views on http://static.slideshare.net
    • 1 views on http://www.nmarcusso.blogspot.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Tags

    more
    -->
    Search
    RSS Feed
    What's new?

    © 2009 SlideShare Inc. All Rights Reserved