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FLIRT crowdsourcing
 

FLIRT crowdsourcing

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    FLIRT crowdsourcing FLIRT crowdsourcing Presentation Transcript

    •  
    • The FLIRT model of Crowdsourcing: Customer involvement in business functions and business development
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    • Crowdsourcing?
      • Wide scale participation of customers in various business functions and their development
      • Digital Channels
      • Mutual benefit
    • FLIRT
    • FLIRT model of Crowdsourcing
      • F ocus
      • L anguage
      • I ncentives
      • R ules
      • T ools
      • C reators
      • C ritics
      • C onnectors
      • C rowds
    • FLIRT model of Crowdsourcing
    • FOCUS
    • Focus
      • Business Area
      • Scale of collaboration
      • Depth of customer control
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    • Business areas
      • Innovations
      • Product development
        • new
        • existing
      • Content generation
      • Decision making
      • Funding
      • Marketing
        • Advertising
        • Sales
        • w-o-m
      • Distribution
      • Etc.
    • Business areas
      • Innovations
      • Product development
        • new
        • existing
      • Content generation
      • Decision making
      • Funding
      • Marketing
        • Advertising
        • Sales
        • w-o-m
      • Distribution
      • Etc.
    • Business areas
      • Innovations
      • Product development
        • new
        • existing
      • Content generation
      • Decision making
      • Funding
      • Marketing
        • Advertising
        • Sales
        • w-o-m
      • Distribution
      • Etc.
    • Business areas
      • Innovations
      • Product development
        • new
        • existing
      • Content generation
      • Decision making
      • Funding
      • Marketing
        • Advertising
        • Sales
        • w-o-m
      • Distribution
      • Etc.
    • Business areas
      • Innovations
      • Product development
        • new
        • existing
      • Content generation
      • Decision making
      • Funding
      • Marketing
        • Advertising
        • Sales
        • w-o-m
      • Distribution
      • Etc.
    • Business areas
      • Innovations
      • Product development
        • new
        • existing
      • Content generation
      • Decision making
      • Funding
      • Marketing
        • Advertising
        • Sales
        • w-o-m
      • Distribution
      • Etc.
    • Business areas
      • Innovations
      • Product development
        • new
        • existing
      • Content generation
      • Decision making
      • Funding
      • Marketing
        • Advertising
        • Sales
        • w-o-m
      • Distribution
      • Etc.
    • FOCUS
    • FOCUS
    • FOCUS
    • LANGUAGE
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    • LANGUAGE
      • Authenticity
      • Transparency
      • Understand & respect
      • context
      • customer
      • Know social objects & emphasize social verbs
      • Show them you’re affected
    • INCENTIVES
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    • INCENTIVES
      • Intrinsic
          • Better life
          • Challenge
          • Creativity
          • Satisfying curiosity
          • Learning
          • Fun & Enjoyment
      • Extrinsic
        • Immaterial
          • Fame
          • Recognition (peer & company)
          • Access to channels & resources
          • Reciprocity / community
        • Material
          • Own products and services
          • 3rd party offerings
          • Other non-monetary rewards
          • Cash rewards
    • RULES
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    • RULES
      • Communicate: shared focus and objectives
      • Rules of initiation
      • Rules of interaction
      • Rules of intellectual exchange
      • Manufacturing constraints
      • Arbitrary rules
      • spur creativity
    • TOOLS
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    • TOOLS
      • Platform
        • own / 3rd party / hybrid
      • Tools for creation
        • web service / SW / physical devices / ideas
      • Encourage unexpected use
      • Skills & knowledge
        • required education
      • Company tools
        • harvesting & measuring contribution
        • converting it into action
    • GROUPS
    • CREATORS
      • Generate original ideas/content
      • Compete for the best solution
      • In it for
        • the challenge
        • learning
        • fame
        • recognition
        • explicit rewards
      • Key issues
        • feed intrinsic motivation
        • offer relevant extrinsic motivation
        • ensure sufficient level of creative freedom
    • CRITICS & CONNECTORS
      • Involved in the conversation
      • Spread the word
      • Aim to influence a large # of people
      • Critics
        • emphasize opinions
        • seek authority among their audience
      • Connectors
        • emphasize sharing
        • seek to connect with a large audience
      • Key issues
        • Be transparent & authentic
        • Enable effective conversation
        • Interact
    • CROWDS
      • Low-level participation
      • Activate in key events
      • ” The group formerly known as consumers”
      • Communicate mostly with ”friends”
      • Decide what truly has value and what is useless
      • Key issues
        • eliminate barriers to participation
        • show influence in real time
        • draw into deeper levels of participation
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    • GROUPS
      • Traditionally:
        • 1-9-90 rule
      • However:
        • ” 80% of Facebook users post on the wall”
        • ” 28% of internet users categorize / tag content”
        • ” 25% send links to friends”
        • rate content (videos, designs, etc.)?
        • vote on content?
        • active viewing?
    • GROUPS
      • Participation on the rise
      • Aim maximize participation at all levels
      • Design to terminate barriers to participation
      • Design to draw people deeper step by step
    • Crowdsourcing = Amateurs
      • Used primarily for recreation
        • Interests
        • Venting
        • Creativity
        • Hobbies
        • Secret desires
        • Latent skills
    • Crowdsourcing = Amateurs
      • am·a·teur
      • Pronunciation: 'a-m&-(")t&r, -"tur, -"tyur, -"chur, -ch&r
      • Function: noun
      • Etymology: French, from Latin amator lover, from amare to love
    • Customer Your Brand Customer’s Wants
    • Customer Customer’s Wants Your Brand
    • www.samiviitamaki.com [email_address]