Crowdsourcing Customer involvement in business and business development

Crowdsourcing? A phenomenon enabled by social media

A phenomenon enabled by social media

Social Media?

Participation

Openness

Conversation

Community

Connectedness

Connectedness

Social Media? Participation Openness Conversation Community Connectedness

Participation

Openness

Conversation

Community

Connectedness

Feared scenario...

Chevy Tahoe Video http://www.youtube.com/watch?v=foR3sfWu5IQ

http://www.youtube.com/watch?v=foR3sfWu5IQ

You can’t stop the conversation anyway... ...so harness it for your benefit!

You can’t stop the conversation anyway...

...so harness it for your benefit!

Try this...

No, but... Mmmkay... Yes, and... Marketer’s control & customer experience

No, but...

Mmmkay...

Yes, and...

” It’s time to let go of our brands” A.G. Lafley, CEO, P&G Protecting the brand  Spreading the brand

” It’s time to let go of our brands”

A.G. Lafley, CEO, P&G

Protecting the brand  Spreading the brand

Crowdsourcing? Customer participation in business and business development Digital Channels Mutual Benefit

Customer participation in business and business development

Digital Channels

Mutual Benefit

Crowdsourcing? Experience Ownership Engagement Loyalty W-O-M

Experience

Ownership

Engagement

Loyalty

W-O-M

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Innovations

Product development

new

existing

Content generation

Decision making

Funding

Marketing

Advertising

w-o-m

Distribution

Sales

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Innovations

Product development

new

existing

Content generation

Decision making

Funding

Marketing

Advertising

w-o-m

Distribution

Sales

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w -o-m Distribution Sales

Innovations

Product development

new

existing

Content generation

Decision making

Funding

Marketing

Advertising

w -o-m

Distribution

Sales

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Innovations

Product development

new

existing

Content generation

Decision making

Funding

Marketing

Advertising

w-o-m

Distribution

Sales

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Innovations

Product development

new

existing

Content generation

Decision making

Funding

Marketing

Advertising

w-o-m

Distribution

Sales

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Innovations

Product development

new

existing

Content generation

Decision making

Funding

Marketing

Advertising

w-o-m

Distribution

Sales

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Innovations

Product development

new

existing

Content generation

Decision making

Funding

Marketing

Advertising

w-o-m

Distribution

Sales

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Innovations

Product development

new

existing

Content generation

Decision making

Funding

Marketing

Advertising

w-o-m

Distribution

Sales

Crowdsourcing = Amateurs Used primarily for recreation Interests Venting Creativity Hobbies Secret desires Latent skills am·a·teur Pronunciation: 'a-m&-(")t&r, -"tur, -"tyur, -"chur, -ch&r Function: noun Etymology: French, from Latin amator lover, from amare to love

Used primarily for recreation

Interests

Venting

Creativity

Hobbies

Secret desires

Latent skills

am·a·teur

Pronunciation: 'a-m&-(")t&r, -"tur, -"tyur, -"chur, -ch&r

Function: noun

Etymology: French, from Latin amator lover, from amare to love

Customer Your Brand Customer’s Wants

Customer Customer’s Wants Your Brand

Kiitos! [email_address] www.samiviitamaki.com

[email_address]

www.samiviitamaki.com