Crowdsourcing

Slide 1: Crowdsourcing Customer involvement in business and business development

Slide 3: Crowdsourcing? A phenomenon enabled by social media

Slide 4: Social Media?

Slide 5: Participation

Slide 6: Openness

Slide 7: Conversation

Slide 8: Community

Slide 10: Connectedness

Slide 11: Connectedness

Slide 12: Social Media? Participation Openness Conversation Community Connectedness

Slide 13: Feared scenario...

Slide 14: Chevy Tahoe Video http://www.youtube.com/watch?v=foR3sfWu5IQ

Slide 17: You can’t stop the conversation anyway... ...so harness it for your benefit!

Slide 18: Try this...

Slide 19: Marketer’s control & customer experience No, but... Mmmkay... Yes, and...

Slide 20: ”It’s time to let go of our brands” A.G. Lafley, CEO, P&G Protecting the brand  Spreading the brand

Slide 22: Crowdsourcing? Customer participation in business and business development Digital Channels Mutual Benefit

Slide 23: Crowdsourcing? Experience Ownership Engagement Loyalty W-O-M

Slide 49: Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Slide 50: Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Slide 51: Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Slide 52: Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Slide 53: Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Slide 54: Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Slide 55: Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Slide 56: Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Distribution Sales

Slide 57: Crowdsourcing = Amateurs Used primarily for recreation Interests Venting Creativity Hobbies Secret desires Latent skills am·a·teur Pronunciation: 'a-m&-(\")t&r, -\"tur, -\"tyur, -\"chur, -ch&r Function: noun Etymology: French, from Latin amator lover, from amare to love

Slide 58: Your Brand Customer’s Customer Wants

Slide 59: Customer’s Customer Wants Your Brand

Slide 62: Kiitos! sami.viitamaki@gmail.com www.samiviitamaki.com