Crowdsourcing

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Crowdsourcing

  1. 1. Crowdsourcing Customer involvement in business and business development
  2. 3. Crowdsourcing? <ul><li>A phenomenon enabled by social media </li></ul>
  3. 4. Social Media?
  4. 5. Participation
  5. 6. Openness
  6. 7. Conversation
  7. 8. Community
  8. 10. Connectedness
  9. 11. Connectedness
  10. 12. Social Media? <ul><li>Participation </li></ul><ul><li>Openness </li></ul><ul><li>Conversation </li></ul><ul><li>Community </li></ul><ul><li>Connectedness </li></ul>
  11. 13. Feared scenario...
  12. 14. Chevy Tahoe Video <ul><li>http://www.youtube.com/watch?v=foR3sfWu5IQ </li></ul>
  13. 17. <ul><li>You can’t stop the conversation anyway... </li></ul><ul><li>...so harness it for your benefit! </li></ul>
  14. 18. Try this...
  15. 19. <ul><li>No, but... </li></ul><ul><li>Mmmkay... </li></ul><ul><li>Yes, and... </li></ul>Marketer’s control & customer experience
  16. 20. <ul><li>” It’s time to let go of our brands” </li></ul><ul><ul><li>A.G. Lafley, CEO, P&G </li></ul></ul><ul><li>Protecting the brand  Spreading the brand </li></ul>
  17. 22. Crowdsourcing? <ul><li>Customer participation in business and business development </li></ul><ul><li>Digital Channels </li></ul><ul><li>Mutual Benefit </li></ul>
  18. 23. Crowdsourcing? <ul><li>Experience </li></ul><ul><li>Ownership </li></ul><ul><li>Engagement </li></ul><ul><li>Loyalty </li></ul><ul><li>W-O-M </li></ul>
  19. 49. Business areas <ul><li>Innovations </li></ul><ul><li>Product development </li></ul><ul><ul><li>new </li></ul></ul><ul><ul><li>existing </li></ul></ul><ul><li>Content generation </li></ul><ul><li>Decision making </li></ul><ul><li>Funding </li></ul><ul><li>Marketing </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>w-o-m </li></ul></ul><ul><li>Distribution </li></ul><ul><li>Sales </li></ul>
  20. 50. Business areas <ul><li>Innovations </li></ul><ul><li>Product development </li></ul><ul><ul><li>new </li></ul></ul><ul><ul><li>existing </li></ul></ul><ul><li>Content generation </li></ul><ul><li>Decision making </li></ul><ul><li>Funding </li></ul><ul><li>Marketing </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>w-o-m </li></ul></ul><ul><li>Distribution </li></ul><ul><li>Sales </li></ul>
  21. 51. Business areas <ul><li>Innovations </li></ul><ul><li>Product development </li></ul><ul><ul><li>new </li></ul></ul><ul><ul><li>existing </li></ul></ul><ul><li>Content generation </li></ul><ul><li>Decision making </li></ul><ul><li>Funding </li></ul><ul><li>Marketing </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>w -o-m </li></ul></ul><ul><li>Distribution </li></ul><ul><li>Sales </li></ul>
  22. 52. Business areas <ul><li>Innovations </li></ul><ul><li>Product development </li></ul><ul><ul><li>new </li></ul></ul><ul><ul><li>existing </li></ul></ul><ul><li>Content generation </li></ul><ul><li>Decision making </li></ul><ul><li>Funding </li></ul><ul><li>Marketing </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>w-o-m </li></ul></ul><ul><li>Distribution </li></ul><ul><li>Sales </li></ul>
  23. 53. Business areas <ul><li>Innovations </li></ul><ul><li>Product development </li></ul><ul><ul><li>new </li></ul></ul><ul><ul><li>existing </li></ul></ul><ul><li>Content generation </li></ul><ul><li>Decision making </li></ul><ul><li>Funding </li></ul><ul><li>Marketing </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>w-o-m </li></ul></ul><ul><li>Distribution </li></ul><ul><li>Sales </li></ul>
  24. 54. Business areas <ul><li>Innovations </li></ul><ul><li>Product development </li></ul><ul><ul><li>new </li></ul></ul><ul><ul><li>existing </li></ul></ul><ul><li>Content generation </li></ul><ul><li>Decision making </li></ul><ul><li>Funding </li></ul><ul><li>Marketing </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>w-o-m </li></ul></ul><ul><li>Distribution </li></ul><ul><li>Sales </li></ul>
  25. 55. Business areas <ul><li>Innovations </li></ul><ul><li>Product development </li></ul><ul><ul><li>new </li></ul></ul><ul><ul><li>existing </li></ul></ul><ul><li>Content generation </li></ul><ul><li>Decision making </li></ul><ul><li>Funding </li></ul><ul><li>Marketing </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>w-o-m </li></ul></ul><ul><li>Distribution </li></ul><ul><li>Sales </li></ul>
  26. 56. Business areas <ul><li>Innovations </li></ul><ul><li>Product development </li></ul><ul><ul><li>new </li></ul></ul><ul><ul><li>existing </li></ul></ul><ul><li>Content generation </li></ul><ul><li>Decision making </li></ul><ul><li>Funding </li></ul><ul><li>Marketing </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>w-o-m </li></ul></ul><ul><li>Distribution </li></ul><ul><li>Sales </li></ul>
  27. 57. Crowdsourcing = Amateurs <ul><li>Used primarily for recreation </li></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>Venting </li></ul></ul><ul><ul><li>Creativity </li></ul></ul><ul><ul><li>Hobbies </li></ul></ul><ul><ul><li>Secret desires </li></ul></ul><ul><ul><li>Latent skills </li></ul></ul><ul><li>am·a·teur </li></ul><ul><li>Pronunciation: 'a-m&-(&quot;)t&r, -&quot;tur, -&quot;tyur, -&quot;chur, -ch&r </li></ul><ul><li>Function: noun </li></ul><ul><li>Etymology: French, from Latin amator lover, from amare to love </li></ul>
  28. 58. Customer Your Brand Customer’s Wants
  29. 59. Customer Customer’s Wants Your Brand
  30. 62. Kiitos! <ul><li>[email_address] </li></ul><ul><li>www.samiviitamaki.com </li></ul>
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