Crowdsourcing
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Crowdsourcing

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Crowdsourcing Crowdsourcing Presentation Transcript

  • Crowdsourcing Customer involvement in business and business development
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  • Crowdsourcing?
    • A phenomenon enabled by social media
  • Social Media?
  • Participation
  • Openness
  • Conversation
  • Community
  •  
  • Connectedness
  • Connectedness
  • Social Media?
    • Participation
    • Openness
    • Conversation
    • Community
    • Connectedness
  • Feared scenario...
  • Chevy Tahoe Video
    • http://www.youtube.com/watch?v=foR3sfWu5IQ
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    • You can’t stop the conversation anyway...
    • ...so harness it for your benefit!
  • Try this...
    • No, but...
    • Mmmkay...
    • Yes, and...
    Marketer’s control & customer experience
    • ” It’s time to let go of our brands”
      • A.G. Lafley, CEO, P&G
    • Protecting the brand  Spreading the brand
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  • Crowdsourcing?
    • Customer participation in business and business development
    • Digital Channels
    • Mutual Benefit
  • Crowdsourcing?
    • Experience
    • Ownership
    • Engagement
    • Loyalty
    • W-O-M
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  • Business areas
    • Innovations
    • Product development
      • new
      • existing
    • Content generation
    • Decision making
    • Funding
    • Marketing
      • Advertising
      • w-o-m
    • Distribution
    • Sales
  • Business areas
    • Innovations
    • Product development
      • new
      • existing
    • Content generation
    • Decision making
    • Funding
    • Marketing
      • Advertising
      • w-o-m
    • Distribution
    • Sales
  • Business areas
    • Innovations
    • Product development
      • new
      • existing
    • Content generation
    • Decision making
    • Funding
    • Marketing
      • Advertising
      • w -o-m
    • Distribution
    • Sales
  • Business areas
    • Innovations
    • Product development
      • new
      • existing
    • Content generation
    • Decision making
    • Funding
    • Marketing
      • Advertising
      • w-o-m
    • Distribution
    • Sales
  • Business areas
    • Innovations
    • Product development
      • new
      • existing
    • Content generation
    • Decision making
    • Funding
    • Marketing
      • Advertising
      • w-o-m
    • Distribution
    • Sales
  • Business areas
    • Innovations
    • Product development
      • new
      • existing
    • Content generation
    • Decision making
    • Funding
    • Marketing
      • Advertising
      • w-o-m
    • Distribution
    • Sales
  • Business areas
    • Innovations
    • Product development
      • new
      • existing
    • Content generation
    • Decision making
    • Funding
    • Marketing
      • Advertising
      • w-o-m
    • Distribution
    • Sales
  • Business areas
    • Innovations
    • Product development
      • new
      • existing
    • Content generation
    • Decision making
    • Funding
    • Marketing
      • Advertising
      • w-o-m
    • Distribution
    • Sales
  • Crowdsourcing = Amateurs
    • Used primarily for recreation
      • Interests
      • Venting
      • Creativity
      • Hobbies
      • Secret desires
      • Latent skills
    • am·a·teur
    • Pronunciation: 'a-m&-(")t&r, -"tur, -"tyur, -"chur, -ch&r
    • Function: noun
    • Etymology: French, from Latin amator lover, from amare to love
  • Customer Your Brand Customer’s Wants
  • Customer Customer’s Wants Your Brand
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  • Kiitos!
    • [email_address]
    • www.samiviitamaki.com