Seo, Caffeine, What Does it All Mean?
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Seo, Caffeine, What Does it All Mean?

on

  • 5,853 views

Showing up in search engines for important key phrases is now the most crucial aspect determining the success of your online efforts. But with search engines updating their algorithms daily, how can ...

Showing up in search engines for important key phrases is now the most crucial aspect determining the success of your online efforts. But with search engines updating their algorithms daily, how can you possibly stay ahead of the curve? Google's new update, codenamed "Caffeine," is one of the biggest to date - and it underscores the fact that in the world of search, nothing is constant.

In this presentation, we will address the most critical factors used by search engines when ranking pages. These factors are likely to be important for a long time, so you can be confident that your efforts will not be wiped out by a search engine update.

We'll also take a look at some free tools you can use online that will help you optimize your site and climb in the rankings.

Statistics

Views

Total Views
5,853
Views on SlideShare
5,851
Embed Views
2

Actions

Likes
1
Downloads
81
Comments
0

2 Embeds 2

http://www.linkedin.com 1
https://bb9.uni.edu 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • http://www.blogcatalog.com/search.frame.php?term=google+searches+per+day+may+2009&id=96ad7d54b14a57ab5f7647d72ef20ca1\n
  • \n
  • \n
  • Google's process of blending listings from its news, video, images, local and book search engines among those it gathers from crawling web pages.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Seo, Caffeine, What Does it All Mean? Presentation Transcript

  • 1. hello@wojodesign.com (989) 750-1544SEO ... CaffeineWhat Does it All Mean?
  • 2. hello@wojodesign.com (989) 750-1544 Webinar Outline1. Understanding Search Engines2. Google’s “Caffeine” Update3. Understanding Search Engine Optimization 1. On-Page SEO 2. Off-Page SEO 3. SEO Strategy4. Action Steps - How Do We Apply It? 1. 5 Things to Ask Your Web Developer 2. 10 Actions You Can Start Doing Tomorrow
  • 3. hello@wojodesign.com (989) 750-1544Understanding Search Engines
  • 4. hello@wojodesign.com (989) 750-1544
  • 5. hello@wojodesign.com (989) 750-1544
  • 6. hello@wojodesign.com (989) 750-1544 10% of Clicks90% of Clicks
  • 7. hello@wojodesign.com (989) 750-1544Understanding Search Engines Originally, search engines contained relatively basic calculations to determine which websites were the most relevant. A few simple techniques used.  Keywords  Number of Links (to and from)
  • 8. hello@wojodesign.com (989) 750-1544Understanding Search Engines“Tricks” used to increase rankings.  Link Farms  “Invisible” Text  Keyword Stuffing  Irrelevant Keywords
  • 9. hello@wojodesign.com (989) 750-1544Understanding Search Engines Search Engines started penalizing for spam. Today, Google analyzes more than 200 factors to determine rankings.
  • 10. hello@wojodesign.com (989) 750-1544The Goal of Search Engines
  • 11. hello@wojodesign.com (989) 750-1544The Goal of Search Engines Locate the most relevant content.
  • 12. hello@wojodesign.com (989) 750-1544The Golden Rule of Effective SEO• Content is King.• Don’t trick them; deserve your ranking.• This means developing quality content.
  • 13. hello@wojodesign.com (989) 750-1544The Importance of SEO Courtesy of SEOMoz.org
  • 14. hello@wojodesign.com (989) 750-1544The Importance of SEO
  • 15. hello@wojodesign.com (989) 750-1544The Importance of SEO
  • 16. hello@wojodesign.com (989) 750-1544Trends in Search Engines “Universal” Search (a.k.a. Vertical Search) Real-Time Search (a.k.a. Social Search) Personalization “Query Deserves Freshness”
  • 17. hello@wojodesign.com (989) 750-1544Universal Search  Images  Videos  News  Maps  Books  Shopping Courtesy of SEOMoz.org
  • 18. hello@wojodesign.com (989) 750-1544 Real Time Search“Results from people in your social circle.”
  • 19. hello@wojodesign.com (989) 750-1544 Personalization Some search results customized. Consider:  Browsing history  IP Address (localization)  User Search Settings
  • 20. hello@wojodesign.com (989) 750-1544QDF - Query Deserves Freshness QDF - Queries that seem to be in the news will display very recent results, even if these pages aren’t good by traditional SEO standards. Courtesy of SEOMoz.org
  • 21. hello@wojodesign.com (989) 750-1544Understanding Google “Caffeine”
  • 22. hello@wojodesign.com (989) 750-1544 According to Google...“For the last several months, a large team ofGooglers has been working on a secret project: anext-generation architecture for Googles websearch. Its the first step in a process that will let uspush the envelope on size, indexing speed, accuracy,comprehensiveness and other dimensions.”
  • 23. hello@wojodesign.com (989) 750-1544 What This Means... Google is indexing more web pages. Google is updating index and results continuously. Several factors have more prominence in ranking.
  • 24. hello@wojodesign.com (989) 750-1544Search Ranking Factors... More prominence on site speed. More focus on fresh, relevant content. Site authority a more important metric (i.e. Wikipedia, Amazon, etc.) Linking to spammy sites more likely to lead to a penalty.
  • 25. hello@wojodesign.com (989) 750-1544 The Bottom Line... Just one of many updates. Google updates the algorithm almost daily. Will have some impact, but does not completely change SEO. SEO best practices still apply. This advice will likely be “future-proof” because these strategies focus on developing great content.
  • 26. hello@wojodesign.com (989) 750-1544 Understanding SearchEngine Optimization (SEO)
  • 27. hello@wojodesign.com (989) 750-1544Search Engine Optimiztion (SEO) - The use ofvarious techniques to improve a web sitesranking in search engines in the hopes ofattracting more visitors
  • 28. hello@wojodesign.com (989) 750-1544Major Pillars of SEO
  • 29. hello@wojodesign.com (989) 750-1544 Major Pillars of SEO On-Page SEO - Everything you do on your actual web pages to improve your rank.  Content  Structure
  • 30. hello@wojodesign.com (989) 750-1544 Major Pillars of SEO On-Page SEO - Everything you do on your actual web pages to improve your rank.  Content  Structure Off-Page SEO - Everything you do off the page to improve your rank.  Link-Building  Sitemap Submission
  • 31. hello@wojodesign.com (989) 750-1544 On-Page SEO Content Site Structure
  • 32. hello@wojodesign.com (989) 750-1544 Content Text content is absolutely critical for SEO Choose the right Keywords
  • 33. hello@wojodesign.com (989) 750-1544What Keywords Do Your Customers Use?
  • 34. hello@wojodesign.com (989) 750-1544What Keywords Do Your Customers Use? Low Fares Cheap Flights
  • 35. hello@wojodesign.com (989) 750-1544What Keywords Do Your Customers Use? Low Fares Cheap Flights
  • 36. hello@wojodesign.com (989) 750-1544What Keywords Do Your Customers Use? Low Fares Cheap Flights 49,500 Monthly Searches 11,100,000 Monthly Searches
  • 37. hello@wojodesign.com (989) 750-1544What Keywords Do Your Customers Use? Low Fares Cheap Flights 49,500 Monthly Searches 11,100,000 Monthly Searches 224 Times as Popular!
  • 38. hello@wojodesign.com (989) 750-1544 Content Choose 1 to 4 target keywords/landing page. Avoid jargon, write clear and compelling copy.
  • 39. hello@wojodesign.com (989) 750-1544 Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
  • 40. hello@wojodesign.com (989) 750-1544 Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
  • 41. hello@wojodesign.com (989) 750-1544 Keyword Strategy Balancing Act  Relevance  Search Volume  Competition Level Don’t be obsessed with huge, coveted terms. Try going after the long tail!
  • 42. hello@wojodesign.com (989) 750-1544Courtesy of SEOMoz.org
  • 43. hello@wojodesign.com (989) 750-1544Courtesy of SEOMoz.org
  • 44. hello@wojodesign.com (989) 750-1544Courtesy of SEOMoz.org
  • 45. hello@wojodesign.com (989) 750-1544Courtesy of SEOMoz.org
  • 46. hello@wojodesign.com (989) 750-1544 Google Trendshttp://google.com/trends
  • 47. hello@wojodesign.com (989) 750-1544 Content Development The Hard Work! On page copy Blogging Images, Videos, PDFs User-Generated Content
  • 48. hello@wojodesign.com (989) 750-1544User Generated Content% of Users Generating Content in U.S.
  • 49. hello@wojodesign.com (989) 750-1544 User Generated Content % of Users Generating Content in U.S. 4745.75 44.543.25 42 2008 2009 2010 (pred.)
  • 50. hello@wojodesign.com (989) 750-1544 User Generated Content % of Users Generating Content in U.S. 47  Comments45.75  Product Reviews  “Guest Posts” 44.5  Testimonials43.25 42 2008 2009 2010 (pred.)
  • 51. hello@wojodesign.com (989) 750-1544Site Structure Courtesy of SEOMoz.org
  • 52. hello@wojodesign.com (989) 750-1544 Off-Page SEO Links Sitemap Submission
  • 53. hello@wojodesign.com (989) 750-1544 Links On Your Site  Internal  External On Other Sites (Incoming)  Reciprocal  Paid  One-Way
  • 54. hello@wojodesign.com (989) 750-1544 Links Text of the link is very important. Context of link -> what words surround it? Links vary in value  Credibility of source  Link text  Link context  Reciprocal?
  • 55. hello@wojodesign.com (989) 750-1544 Links Getting Incoming Links  Link exchanges?  Ask for them (must be relevant)  Participate in forums, blogs  Article Directory Submission (ezinearticles.com, goarticles.com, articledashboard.com, isnare.com)
  • 56. hello@wojodesign.com (989) 750-1544
  • 57. hello@wojodesign.com (989) 750-1544
  • 58. hello@wojodesign.com (989) 750-1544Linkbait - web content created with the primaryintention of generating multiple inbound links toa website.
  • 59. hello@wojodesign.com (989) 750-1544 Linkbait Ideas1. Provide a step-by-step blog post on technical aspects2. Provide a step-by-step video post on same topic3. Issue press release announcing new series4. Create a free online tool (mortgage calculator, etc.)5. Write abbreviated versions of articles for article directories6. Write guest posts for other blogs/websites7. Interview someone in your field
  • 60. hello@wojodesign.com (989) 750-1544 Sitemap SubmissionSitemap - A page which contains an organizedlisting of links to all pages within the website.Having a well structured sitemap will help asearch engine spider and index the pages.
  • 61. hello@wojodesign.com (989) 750-1544http://www.xml-sitemaps.com/
  • 62. hello@wojodesign.com (989) 750-1544SEO Strategy
  • 63. Algorithmic Ranking FactorsSLIDE MASTER – COVERPAGE Courtesy of SEOMoz.org
  • 64. Algorithmic Ranking FactorsSLIDE MASTER – COVERPAGE Courtesy of SEOMoz.org
  • 65. hello@wojodesign.com (989) 750-15445 Things to Ask Your Web Developer 1.) Has the canonicalization issue been addressed?
  • 66. hello@wojodesign.com (989) 750-1544Canonicalization - Making a single URL as thelocation of a web document. Ensuring thatalthough you may be able to arrive to a page viamultiple paths or addresses, there is only onefinal address which will be resolved by the server.
  • 67. hello@wojodesign.com (989) 750-1544Which Domain is the Real One? http://yoursite.com http://www.yoursite.com http://www.yoursite.com/index.php https://www.yoursite.com
  • 68. hello@wojodesign.com (989) 750-15445 Things to Ask Your Web Developer 2.) Have you implemented 301 redirects for deleted pages?
  • 69. hello@wojodesign.com (989) 750-1544http://www.redirectchecker.com/ Text
  • 70. hello@wojodesign.com (989) 750-15445 Things to Ask Your Web Developer 3.) Do you have an account set up with Google Webmaster Tools?
  • 71. hello@wojodesign.com (989) 750-1544
  • 72. hello@wojodesign.com (989) 750-15445 Things to Ask Your Web Developer 4.) Have you installed a good web analytics package?
  • 73. hello@wojodesign.com (989) 750-1544Google Analytics
  • 74. hello@wojodesign.com (989) 750-15445 Things to Ask Your Web Developer 5.) Have search engine friendly URLs been used on the site?
  • 75. hello@wojodesign.com (989) 750-1544 Bad URLyoursite.com/filename.php?id=F98ZF4&productId=39222 Good URLyoursite.com/products/large-picture-frame
  • 76. hello@wojodesign.com (989) 750-154410 Actions You Can Take 1. Use the Google Keyword Tool to find great keywords.
  • 77. hello@wojodesign.com (989) 750-1544 Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
  • 78. hello@wojodesign.com (989) 750-1544 Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
  • 79. hello@wojodesign.com (989) 750-154410 Actions You Can Take 2. Write informative title tags for your pages.
  • 80. hello@wojodesign.com (989) 750-1544Courtesy of SEOMoz.org
  • 81. hello@wojodesign.com (989) 750-154410 Actions You Can Take 3. Write informative headings at the top of the page.
  • 82. hello@wojodesign.com (989) 750-154410 Actions You Can Take 4. Submit your website to free local search directories including Google Places.
  • 83. hello@wojodesign.com (989) 750-1544 Local Search Engines- Yahoo Local - http://listings.local.yahoo.com/csubmit/index.php- Google Local - http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US- Bing Local - https://ssl.bing.com/listings/ListingCenter.aspx- Yelp - http://www.yelp.com/business
  • 84. hello@wojodesign.com (989) 750-154410 Actions You Can Take 5. Submit your website to a handful of reputable directories.
  • 85. hello@wojodesign.com (989) 750-1544http://www.directoryrate.com/free-directory-list.php
  • 86. hello@wojodesign.com (989) 750-154410 Actions You Can Take 6. Start a (relevant) social media profile.
  • 87. hello@wojodesign.com (989) 750-1544Major Players
  • 88. hello@wojodesign.com (989) 750-154410 Actions You Can Take 7. Make a list of potential link partners.
  • 89. hello@wojodesign.com (989) 750-1544Potential Link Partners Customers Suppliers Distributors Business Partners Friends/Other
  • 90. hello@wojodesign.com (989) 750-154410 Actions You Can Take 8. Rewrite major content with at least one use of the keyword.
  • 91. hello@wojodesign.com (989) 750-154410 Actions You Can Take 9. Make sure you have alt text on each one of your images.
  • 92. hello@wojodesign.com (989) 750-1544Alt Tag - HTML tag that provides alternative textwhen non-textual elements, typically images, cannot bedisplayed.
  • 93. hello@wojodesign.com (989) 750-154410 Actions You Can Take 10. Subscribe to a few good blogs to learn more about SEO.
  • 94. hello@wojodesign.com (989) 750-1544 Popular RSS Readers NewzCrawler (PC) http://www.newzcrawler.com/ NetNewsWire (Mac) http://netnewswireapp.com/ Google Reader (Internet) http://www.google.com/reader
  • 95. hello@wojodesign.com (989) 750-1544 SEOMozhttp://www.SEOMoz.org/blog
  • 96. hello@wojodesign.com (989) 750-1544 Mihmorandumhttp://www.davidmihm.com/blog/
  • 97. hello@wojodesign.com (989) 750-1544Questions?hello@wojodesign.com