Showing up in search engines for important key phrases is now the most crucial aspect determining the success of your online efforts. But with search engines updating their algorithms daily, how can you possibly stay ahead of the curve? Google's new update, codenamed "Caffeine," is one of the biggest to date - and it underscores the fact that in the world of search, nothing is constant.
In this presentation, we will address the most critical factors used by search engines when ranking pages. These factors are likely to be important for a long time, so you can be confident that your efforts will not be wiped out by a search engine update.
We'll also take a look at some free tools you can use online that will help you optimize your site and climb in the rankings.