hello@wojodesign.com   (989) 750-1544OUTLINE
hello@wojodesign.com   (989) 750-1544        OUTLINE1. Introduction to SEO
hello@wojodesign.com   (989) 750-1544        OUTLINE1. Introduction to SEO2. Fundamentals
hello@wojodesign.com   (989) 750-1544        OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO
hello@wojodesign.com   (989) 750-1544        OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO b) Off Page SEO
hello@wojodesign.com   (989) 750-1544        OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO b) Off Page SEO3....
hello@wojodesign.com   (989) 750-1544        OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO b) Off Page SEO3....
hello@wojodesign.com   (989) 750-1544        OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO b) Off Page SEO3....
hello@wojodesign.com   (989) 750-15441.) Introduction to SEO
hello@wojodesign.com   (989) 750-1544Search Engine Optimization (SEO) -The use of various techniques to improvea web sites...
hello@wojodesign.com   (989) 750-1544
hello@wojodesign.com   (989) 750-1544                     10% of Clicks90% of Clicks
hello@wojodesign.com   (989) 750-1544The Importance of SEO           Courtesy of furthr.co.uk
hello@wojodesign.com   (989) 750-1544
hello@wojodesign.com   (989) 750-15442.) SEO Fundamentals
hello@wojodesign.com   (989) 750-1544The Goal of Search Engines
hello@wojodesign.com   (989) 750-1544The Goal of Search Engines   Locate the most relevant content.
Algorithmic Ranking FactorsSLIDE MASTER – COVERPAGE                             Courtesy of SEOMoz.org
Algorithmic Ranking Factors       Off PageSLIDE MASTER – COVERPAGE                                              On        ...
hello@wojodesign.com   (989) 750-1544Major Pillars of SEO
hello@wojodesign.com   (989) 750-1544    Major Pillars of SEO✓   On-Page SEO - Everything you do on your actual    web pag...
hello@wojodesign.com   (989) 750-1544    Major Pillars of SEO✓   On-Page SEO - Everything you do on your actual    web pag...
hello@wojodesign.com   (989) 750-15442.a) On Page SEO
hello@wojodesign.com   (989) 750-1544Site Structure        Courtesy of SEOMoz.org
hello@wojodesign.com   (989) 750-1544    Content/KeywordsWhat Keywords Do Your Customers Use?
hello@wojodesign.com   (989) 750-1544    Content/KeywordsWhat Keywords Do Your Customers Use?    Low Fares        Cheap Fl...
hello@wojodesign.com   (989) 750-1544    Content/KeywordsWhat Keywords Do Your Customers Use?    Low Fares        Cheap Fl...
hello@wojodesign.com   (989) 750-1544    Content/KeywordsWhat Keywords Do Your Customers Use?      Low Fares              ...
hello@wojodesign.com   (989) 750-1544    Content/KeywordsWhat Keywords Do Your Customers Use?      Low Fares              ...
hello@wojodesign.com   (989) 750-1544             Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
hello@wojodesign.com   (989) 750-1544   Keyword Strategy            RelevanceSearch Volume      Low Competition
hello@wojodesign.com   (989) 750-1544Courtesy of SEOMoz.org
hello@wojodesign.com   (989) 750-1544Courtesy of SEOMoz.org
hello@wojodesign.com   (989) 750-1544Courtesy of SEOMoz.org
hello@wojodesign.com   (989) 750-1544 Google Trendshttp://google.com/trends
hello@wojodesign.com   (989) 750-15442.a) Off Page SEO
hello@wojodesign.com   (989) 750-1544Link Building
hello@wojodesign.com   (989) 750-1544              Link Building1. Write a step-by-step tutorial blog post.
hello@wojodesign.com   (989) 750-1544              Link Building1. Write a step-by-step tutorial blog post.2. Issue press ...
hello@wojodesign.com   (989) 750-1544              Link Building1. Write a step-by-step tutorial blog post.2. Issue press ...
hello@wojodesign.com   (989) 750-1544              Link Building1. Write a step-by-step tutorial blog post.2. Issue press ...
hello@wojodesign.com   (989) 750-1544              Link Building1. Write a step-by-step tutorial blog post.2. Issue press ...
hello@wojodesign.com   (989) 750-1544                Social Mediahttp://juhaf.posterous.com/social-media-growth-rate-put-s...
Algorithmic Ranking FactorsSLIDE MASTER – COVERPAGE                              Courtesy of SEOMoz.org
hello@wojodesign.com   (989) 750-1544The Goal of Search Engines
hello@wojodesign.com   (989) 750-1544The Goal of Search Engines   Locate the most relevant content.
hello@wojodesign.com   (989) 750-15443.) SEO Process
Search Engine Optimization         Process   1. Strategy Development   2. Keyword Research   3. Content Optimization   4. ...
Stage 1: Strategy  Development                             KEY                             COMPONENTS                     ...
Stage 2: Keyword   Research     KEY                       COMPONENTS                      •Relevance                      ...
hello@wojodesign.com   (989) 750-1544   Keyword Strategy            RelevanceSearch Volume      Low Competition
Stage 3: Content  Optimization                       KEY                       COMPONENTS                       •Title Tag...
Stage 4: Link    Building                  KEY                  COMPONENTS                  •Link Audit                  •...
Stage 5: Analysis and Review                   KEY                   •Search Rank                   COMPONENTS            ...
hello@wojodesign.com   (989) 750-15444.) Client Case Studies
hello@wojodesign.com   (989) 750-1544Questions?hello@wojodesign.com
Upcoming SlideShare
Loading in...5
×

Search Engine Optimization

265

Published on

This is a brief overview to some of the major themes that are important to understand for Search Engine Optimization. This is from a talk I delivered to the AAF of Great Lakes Bay (http://www.aafgreatlakes.org/)

http://wojodesign.com

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
265
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • http://www.blogcatalog.com/search.frame.php?term=google+searches+per+day+may+2009&id=96ad7d54b14a57ab5f7647d72ef20ca1\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • 35 Seconds...\n405,000 Videos Watched on YouTube\n810,000 Google Searches\n364 New Blog Posts\n$6104 spent on virtual goods.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Search Engine Optimization

    1. 1. hello@wojodesign.com (989) 750-1544OUTLINE
    2. 2. hello@wojodesign.com (989) 750-1544 OUTLINE1. Introduction to SEO
    3. 3. hello@wojodesign.com (989) 750-1544 OUTLINE1. Introduction to SEO2. Fundamentals
    4. 4. hello@wojodesign.com (989) 750-1544 OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO
    5. 5. hello@wojodesign.com (989) 750-1544 OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO b) Off Page SEO
    6. 6. hello@wojodesign.com (989) 750-1544 OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO b) Off Page SEO3. SEO Process
    7. 7. hello@wojodesign.com (989) 750-1544 OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO b) Off Page SEO3. SEO Process4. Client Case Studies
    8. 8. hello@wojodesign.com (989) 750-1544 OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO b) Off Page SEO3. SEO Process4. Client Case Studies5. Questions
    9. 9. hello@wojodesign.com (989) 750-15441.) Introduction to SEO
    10. 10. hello@wojodesign.com (989) 750-1544Search Engine Optimization (SEO) -The use of various techniques to improvea web sites ranking in search engines inorder to gain more visitors.
    11. 11. hello@wojodesign.com (989) 750-1544
    12. 12. hello@wojodesign.com (989) 750-1544 10% of Clicks90% of Clicks
    13. 13. hello@wojodesign.com (989) 750-1544The Importance of SEO Courtesy of furthr.co.uk
    14. 14. hello@wojodesign.com (989) 750-1544
    15. 15. hello@wojodesign.com (989) 750-15442.) SEO Fundamentals
    16. 16. hello@wojodesign.com (989) 750-1544The Goal of Search Engines
    17. 17. hello@wojodesign.com (989) 750-1544The Goal of Search Engines Locate the most relevant content.
    18. 18. Algorithmic Ranking FactorsSLIDE MASTER – COVERPAGE Courtesy of SEOMoz.org
    19. 19. Algorithmic Ranking Factors Off PageSLIDE MASTER – COVERPAGE On Page Courtesy of SEOMoz.org
    20. 20. hello@wojodesign.com (989) 750-1544Major Pillars of SEO
    21. 21. hello@wojodesign.com (989) 750-1544 Major Pillars of SEO✓ On-Page SEO - Everything you do on your actual web pages to improve your rank. ✓ Site Structure ✓ Content/Keywords
    22. 22. hello@wojodesign.com (989) 750-1544 Major Pillars of SEO✓ On-Page SEO - Everything you do on your actual web pages to improve your rank. ✓ Site Structure ✓ Content/Keywords✓ Off-Page SEO - Everything you do off the page to improve your rank. ✓ Link Building ✓ Social Media
    23. 23. hello@wojodesign.com (989) 750-15442.a) On Page SEO
    24. 24. hello@wojodesign.com (989) 750-1544Site Structure Courtesy of SEOMoz.org
    25. 25. hello@wojodesign.com (989) 750-1544 Content/KeywordsWhat Keywords Do Your Customers Use?
    26. 26. hello@wojodesign.com (989) 750-1544 Content/KeywordsWhat Keywords Do Your Customers Use? Low Fares Cheap Flights
    27. 27. hello@wojodesign.com (989) 750-1544 Content/KeywordsWhat Keywords Do Your Customers Use? Low Fares Cheap Flights
    28. 28. hello@wojodesign.com (989) 750-1544 Content/KeywordsWhat Keywords Do Your Customers Use? Low Fares Cheap Flights 6,600 Monthly Searches 3,350,000 Monthly Searches
    29. 29. hello@wojodesign.com (989) 750-1544 Content/KeywordsWhat Keywords Do Your Customers Use? Low Fares Cheap Flights 6,600 Monthly Searches 3,350,000 Monthly Searches 507 Times as Popular!
    30. 30. hello@wojodesign.com (989) 750-1544 Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
    31. 31. hello@wojodesign.com (989) 750-1544 Keyword Strategy RelevanceSearch Volume Low Competition
    32. 32. hello@wojodesign.com (989) 750-1544Courtesy of SEOMoz.org
    33. 33. hello@wojodesign.com (989) 750-1544Courtesy of SEOMoz.org
    34. 34. hello@wojodesign.com (989) 750-1544Courtesy of SEOMoz.org
    35. 35. hello@wojodesign.com (989) 750-1544 Google Trendshttp://google.com/trends
    36. 36. hello@wojodesign.com (989) 750-15442.a) Off Page SEO
    37. 37. hello@wojodesign.com (989) 750-1544Link Building
    38. 38. hello@wojodesign.com (989) 750-1544 Link Building1. Write a step-by-step tutorial blog post.
    39. 39. hello@wojodesign.com (989) 750-1544 Link Building1. Write a step-by-step tutorial blog post.2. Issue press release announcing new product.
    40. 40. hello@wojodesign.com (989) 750-1544 Link Building1. Write a step-by-step tutorial blog post.2. Issue press release announcing new product.3. Create a free online tool (mortgage calculator, etc.)
    41. 41. hello@wojodesign.com (989) 750-1544 Link Building1. Write a step-by-step tutorial blog post.2. Issue press release announcing new product.3. Create a free online tool (mortgage calculator, etc.)4. Write guest posts for other blogs/websites
    42. 42. hello@wojodesign.com (989) 750-1544 Link Building1. Write a step-by-step tutorial blog post.2. Issue press release announcing new product.3. Create a free online tool (mortgage calculator, etc.)4. Write guest posts for other blogs/websites5. Interview someone in your field
    43. 43. hello@wojodesign.com (989) 750-1544 Social Mediahttp://juhaf.posterous.com/social-media-growth-rate-put-simply
    44. 44. Algorithmic Ranking FactorsSLIDE MASTER – COVERPAGE Courtesy of SEOMoz.org
    45. 45. hello@wojodesign.com (989) 750-1544The Goal of Search Engines
    46. 46. hello@wojodesign.com (989) 750-1544The Goal of Search Engines Locate the most relevant content.
    47. 47. hello@wojodesign.com (989) 750-15443.) SEO Process
    48. 48. Search Engine Optimization Process 1. Strategy Development 2. Keyword Research 3. Content Optimization 4. Link Building 5. Analysis and Review hello@wojodesign.com (989) 750-1544
    49. 49. Stage 1: Strategy Development KEY COMPONENTS •Site Audit •Competitive Review •Strategic Plan Website Grader: offers asummary of SEO and online marketing success. hello@wojodesign.com (989) 750-1544
    50. 50. Stage 2: Keyword Research KEY COMPONENTS •Relevance •Search Volume •Keyword CompetitivenessGoogle Keyword Tool hello@wojodesign.com (989) 750-1544
    51. 51. hello@wojodesign.com (989) 750-1544 Keyword Strategy RelevanceSearch Volume Low Competition
    52. 52. Stage 3: Content Optimization KEY COMPONENTS •Title Tags •URLs •Metadescriptions •Alt TextContent Optimization Worksheet hello@wojodesign.com (989) 750-1544
    53. 53. Stage 4: Link Building KEY COMPONENTS •Link Audit •Competitive Backlink Research •Link AcquisitionLink Management Tool hello@wojodesign.com (989) 750-1544
    54. 54. Stage 5: Analysis and Review KEY •Search Rank COMPONENTS Tracking •Integrated Analytics •ConversionGoogle Analytics Tracking Search Rank Tracking hello@wojodesign.com (989) 750-1544
    55. 55. hello@wojodesign.com (989) 750-15444.) Client Case Studies
    56. 56. hello@wojodesign.com (989) 750-1544Questions?hello@wojodesign.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×