Search Engine Optimization

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This is a brief overview to some of the major themes that are important to understand for Search Engine Optimization. This is from a talk I delivered to the AAF of Great Lakes Bay …

This is a brief overview to some of the major themes that are important to understand for Search Engine Optimization. This is from a talk I delivered to the AAF of Great Lakes Bay (http://www.aafgreatlakes.org/)

http://wojodesign.com

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  • http://www.blogcatalog.com/search.frame.php?term=google+searches+per+day+may+2009&id=96ad7d54b14a57ab5f7647d72ef20ca1\n
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  • 35 Seconds...\n405,000 Videos Watched on YouTube\n810,000 Google Searches\n364 New Blog Posts\n$6104 spent on virtual goods.\n
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Transcript

  • 1. hello@wojodesign.com (989) 750-1544OUTLINE
  • 2. hello@wojodesign.com (989) 750-1544 OUTLINE1. Introduction to SEO
  • 3. hello@wojodesign.com (989) 750-1544 OUTLINE1. Introduction to SEO2. Fundamentals
  • 4. hello@wojodesign.com (989) 750-1544 OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO
  • 5. hello@wojodesign.com (989) 750-1544 OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO b) Off Page SEO
  • 6. hello@wojodesign.com (989) 750-1544 OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO b) Off Page SEO3. SEO Process
  • 7. hello@wojodesign.com (989) 750-1544 OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO b) Off Page SEO3. SEO Process4. Client Case Studies
  • 8. hello@wojodesign.com (989) 750-1544 OUTLINE1. Introduction to SEO2. Fundamentals a) On Page SEO b) Off Page SEO3. SEO Process4. Client Case Studies5. Questions
  • 9. hello@wojodesign.com (989) 750-15441.) Introduction to SEO
  • 10. hello@wojodesign.com (989) 750-1544Search Engine Optimization (SEO) -The use of various techniques to improvea web sites ranking in search engines inorder to gain more visitors.
  • 11. hello@wojodesign.com (989) 750-1544
  • 12. hello@wojodesign.com (989) 750-1544 10% of Clicks90% of Clicks
  • 13. hello@wojodesign.com (989) 750-1544The Importance of SEO Courtesy of furthr.co.uk
  • 14. hello@wojodesign.com (989) 750-1544
  • 15. hello@wojodesign.com (989) 750-15442.) SEO Fundamentals
  • 16. hello@wojodesign.com (989) 750-1544The Goal of Search Engines
  • 17. hello@wojodesign.com (989) 750-1544The Goal of Search Engines Locate the most relevant content.
  • 18. Algorithmic Ranking FactorsSLIDE MASTER – COVERPAGE Courtesy of SEOMoz.org
  • 19. Algorithmic Ranking Factors Off PageSLIDE MASTER – COVERPAGE On Page Courtesy of SEOMoz.org
  • 20. hello@wojodesign.com (989) 750-1544Major Pillars of SEO
  • 21. hello@wojodesign.com (989) 750-1544 Major Pillars of SEO✓ On-Page SEO - Everything you do on your actual web pages to improve your rank. ✓ Site Structure ✓ Content/Keywords
  • 22. hello@wojodesign.com (989) 750-1544 Major Pillars of SEO✓ On-Page SEO - Everything you do on your actual web pages to improve your rank. ✓ Site Structure ✓ Content/Keywords✓ Off-Page SEO - Everything you do off the page to improve your rank. ✓ Link Building ✓ Social Media
  • 23. hello@wojodesign.com (989) 750-15442.a) On Page SEO
  • 24. hello@wojodesign.com (989) 750-1544Site Structure Courtesy of SEOMoz.org
  • 25. hello@wojodesign.com (989) 750-1544 Content/KeywordsWhat Keywords Do Your Customers Use?
  • 26. hello@wojodesign.com (989) 750-1544 Content/KeywordsWhat Keywords Do Your Customers Use? Low Fares Cheap Flights
  • 27. hello@wojodesign.com (989) 750-1544 Content/KeywordsWhat Keywords Do Your Customers Use? Low Fares Cheap Flights
  • 28. hello@wojodesign.com (989) 750-1544 Content/KeywordsWhat Keywords Do Your Customers Use? Low Fares Cheap Flights 6,600 Monthly Searches 3,350,000 Monthly Searches
  • 29. hello@wojodesign.com (989) 750-1544 Content/KeywordsWhat Keywords Do Your Customers Use? Low Fares Cheap Flights 6,600 Monthly Searches 3,350,000 Monthly Searches 507 Times as Popular!
  • 30. hello@wojodesign.com (989) 750-1544 Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
  • 31. hello@wojodesign.com (989) 750-1544 Keyword Strategy RelevanceSearch Volume Low Competition
  • 32. hello@wojodesign.com (989) 750-1544Courtesy of SEOMoz.org
  • 33. hello@wojodesign.com (989) 750-1544Courtesy of SEOMoz.org
  • 34. hello@wojodesign.com (989) 750-1544Courtesy of SEOMoz.org
  • 35. hello@wojodesign.com (989) 750-1544 Google Trendshttp://google.com/trends
  • 36. hello@wojodesign.com (989) 750-15442.a) Off Page SEO
  • 37. hello@wojodesign.com (989) 750-1544Link Building
  • 38. hello@wojodesign.com (989) 750-1544 Link Building1. Write a step-by-step tutorial blog post.
  • 39. hello@wojodesign.com (989) 750-1544 Link Building1. Write a step-by-step tutorial blog post.2. Issue press release announcing new product.
  • 40. hello@wojodesign.com (989) 750-1544 Link Building1. Write a step-by-step tutorial blog post.2. Issue press release announcing new product.3. Create a free online tool (mortgage calculator, etc.)
  • 41. hello@wojodesign.com (989) 750-1544 Link Building1. Write a step-by-step tutorial blog post.2. Issue press release announcing new product.3. Create a free online tool (mortgage calculator, etc.)4. Write guest posts for other blogs/websites
  • 42. hello@wojodesign.com (989) 750-1544 Link Building1. Write a step-by-step tutorial blog post.2. Issue press release announcing new product.3. Create a free online tool (mortgage calculator, etc.)4. Write guest posts for other blogs/websites5. Interview someone in your field
  • 43. hello@wojodesign.com (989) 750-1544 Social Mediahttp://juhaf.posterous.com/social-media-growth-rate-put-simply
  • 44. Algorithmic Ranking FactorsSLIDE MASTER – COVERPAGE Courtesy of SEOMoz.org
  • 45. hello@wojodesign.com (989) 750-1544The Goal of Search Engines
  • 46. hello@wojodesign.com (989) 750-1544The Goal of Search Engines Locate the most relevant content.
  • 47. hello@wojodesign.com (989) 750-15443.) SEO Process
  • 48. Search Engine Optimization Process 1. Strategy Development 2. Keyword Research 3. Content Optimization 4. Link Building 5. Analysis and Review hello@wojodesign.com (989) 750-1544
  • 49. Stage 1: Strategy Development KEY COMPONENTS •Site Audit •Competitive Review •Strategic Plan Website Grader: offers asummary of SEO and online marketing success. hello@wojodesign.com (989) 750-1544
  • 50. Stage 2: Keyword Research KEY COMPONENTS •Relevance •Search Volume •Keyword CompetitivenessGoogle Keyword Tool hello@wojodesign.com (989) 750-1544
  • 51. hello@wojodesign.com (989) 750-1544 Keyword Strategy RelevanceSearch Volume Low Competition
  • 52. Stage 3: Content Optimization KEY COMPONENTS •Title Tags •URLs •Metadescriptions •Alt TextContent Optimization Worksheet hello@wojodesign.com (989) 750-1544
  • 53. Stage 4: Link Building KEY COMPONENTS •Link Audit •Competitive Backlink Research •Link AcquisitionLink Management Tool hello@wojodesign.com (989) 750-1544
  • 54. Stage 5: Analysis and Review KEY •Search Rank COMPONENTS Tracking •Integrated Analytics •ConversionGoogle Analytics Tracking Search Rank Tracking hello@wojodesign.com (989) 750-1544
  • 55. hello@wojodesign.com (989) 750-15444.) Client Case Studies
  • 56. hello@wojodesign.com (989) 750-1544Questions?hello@wojodesign.com