Learn how to tap in to this ever-growing advertising opportunity to improve your bottom line. Pay-Per-Click advertising offers huge benefits over traditional marketing avenues. Costs can be extremely low and you can easily control your budget. Plus, PPC advertising offers detailed analytics you can use to truly understand how effective your campaign is. With sophisticated tracking, you can figure out your return on investment.
In this presentation, you will learn:
1.) How to create themed ad groups so that you pay pennies per click rather than dollars.
2.) How to set up advanced targeting using geo-location so that you can target a particular country, state, or even city.
3.) How to use "negative keywords" to avoid unprofitable clicks.
4.) How to increase your quality score so that your ads get special
treatment - you'll pay less per click and get ranked higher in the listings.
5.) How to closely measure your campaign so that you can understand your ROI - and take steps to improve it.
Getting started with Google Adwords is easy, but without a firm understanding of these advanced strategies, you could easily overpay and underperform. Learn the strategies that will help you maximize ROI and get the most out of PPC advertising.
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