Blogging for Business Advanced - Wojo Design

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This presentation will teach you everything you need to get started blogging for business. We'll give you plenty of practical advice, answering questions like… …

This presentation will teach you everything you need to get started blogging for business. We'll give you plenty of practical advice, answering questions like…

* What should I blog about?
* What blogging platform should I use?
* How often should I blog?
* Can I really make money doing this?

More in: Technology , Design
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  • 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
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Transcript

  • 1. hello@wojodesign.com (989) 750-1544Blogging for BusinessUsing a Blog to Promote and Grow Your Business
  • 2. hello@wojodesign.com (989) 750-1544 Table of Contents1. What is Blogging?2. Why Should I Blog?3. How Should I Blog? 1. What to Write 2. How to Write4. Promoting Your Blog
  • 3. hello@wojodesign.com (989) 750-1544What is it? A combination of “Web” and “Log”. Began in 1999. An interactive regular newsletter, posted on a website.
  • 4. hello@wojodesign.com (989) 750-1544What is it? The act of creating, composing and publishing content. “74% of businesses with fewer than 500 employees use Web 2.0 technologies. Blogs are the most-used technology, being employed by 87% of respondents.” (report by Awareness)
  • 5. hello@wojodesign.com (989) 750-1544
  • 6. hello@wojodesign.com (989) 750-1544Why Should I Blog?
  • 7. hello@wojodesign.com (989) 750-1544 4 Reasons to Blog1. Improve Search Engine Rankings
  • 8. hello@wojodesign.com (989) 750-1544 4 Reasons to Blog1. Improve Search Engine Rankings2. Engage with Customers/Prospects
  • 9. hello@wojodesign.com (989) 750-1544 4 Reasons to Blog1. Improve Search Engine Rankings2. Engage with Customers/Prospects3. Create a Resource for Customers/Prospects
  • 10. hello@wojodesign.com (989) 750-1544 4 Reasons to Blog1. Improve Search Engine Rankings2. Engage with Customers/Prospects3. Create a Resource for Customers/Prospects4. Establish Thought Leadership
  • 11. hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank1. Consistent, Quality ContentIf you update your blog on a consistent basis, you willcontinue to develop more and more content.
  • 12. hello@wojodesign.com (989) 750-1544Courtesy of HubSpot.com
  • 13. hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank2. Links Put relevant links in your posts  Useful to ReadersQuality Content + Relevant Links = Incoming Links
  • 14. Algorithmic Ranking Factors LINKSSLIDE MASTER – COVERPAGE Courtesy of SEOMoz.org
  • 15. hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank3. Good Page StructureBlogs are automatically formatted with excellent pagestructure, and can be easily indexed by searchengines.
  • 16. hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank4. Effective Keywords Relevant blog posts = more important keywords. Blogs also make it easy to highlight the truly important keywords. • Blog Post Titles • Headings • Categories/Tags
  • 17. Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
  • 18. Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
  • 19. hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank5. Blog Comments You can enable comments on most blogs. Receive help from your audience – they are writing content for your site! Commenters may also post some relevant outgoing links.
  • 20. hello@wojodesign.com (989) 750-1544Engage with Customers/Prospects Enable comments to allow for customer interaction.
  • 21. hello@wojodesign.com (989) 750-1544FreedomPetPass.com
  • 22. hello@wojodesign.com (989) 750-1544Create a Resource for Customers/Prospects
  • 23. hello@wojodesign.com (989) 750-1544Establish Thought LeadershipWriting good, relevant posts in your industry canestablish thought leadershipBecome recognized as an expert in your field.
  • 24. hello@wojodesign.com (989) 750-1544How Should I Blog?
  • 25. hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.
  • 26. hello@wojodesign.com (989) 750-1544 Building Your Blog Focus - What will you write about on your blog?  Informational Resource?  Company Information?  Customer Service?
  • 27. hello@wojodesign.com (989) 750-1544 Building Your Blog Style - What writing style will you use?  Professional?  Casual/Personable?  Technical?
  • 28. hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.
  • 29. hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Manage a Team
  • 30. hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Manage a Team3. Write Quality Posts
  • 31. hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy.
  • 32. hello@wojodesign.com (989) 750-15445 Headline Templates That Work Consistently Warning: [blank] How [blank] Made Me [blank]  Use when relating a personal story.  The two "blanks" should sound curious to be related to one another, increasing the curiosity factor. Are you [blank]? [Blank] Ways to [blank] If Youre [blank], You Can [blank]  First blank addresses a particular type of person  Second blank addresses a beneficial promise to that person.
  • 33. hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy.
  • 34. hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy. Write in conversational tone (no jargon).
  • 35. hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy. Write in conversational tone (no jargon). Short and Sweet...usually.
  • 36. hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy. Write in conversational tone (no jargon). Short and Sweet...usually. Make Text Scannable  Lists  Bold words
  • 37. hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy. Write in conversational tone (no jargon). Short and Sweet...usually. Make Text Scannable  Lists  Bold words Add Hyperlinks within Text
  • 38. hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Manage a Team3. Write Quality Posts
  • 39. hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Manage a Team3. Write Quality Posts4. Blog Maintenance (writing frequently)
  • 40. hello@wojodesign.com (989) 750-1544Blogger Burnout - When blogging responsibilitiesbecome too overwhelming, and individuals or teamsbasically abandon their blog.
  • 41. hello@wojodesign.com (989) 750-1544 Blog Maintenance Good blogs -> updated at least once every other week.
  • 42. hello@wojodesign.com (989) 750-1544 Blog Maintenance Good blogs -> updated at least once every other week. Use team structure to reduce burden.
  • 43. hello@wojodesign.com (989) 750-1544Promoting Your Blog
  • 44. hello@wojodesign.com (989) 750-1544 5 WaysTo Promote Your Blog
  • 45. hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post
  • 46. hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories
  • 47. hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories 3. Technorati
  • 48. hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories 3. Technorati 4. Blog Carnivals
  • 49. hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories 3. Technorati 4. Blog Carnivals 5. Social Media
  • 50. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Follow Find most relevant blogs in your industry/niche. Subscribe via RSS.
  • 51. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Follow Find most relevant blogs in your industry/niche. Subscribe via RSS. RSS - Really Simple Syndication (allows you to ‘pull’ blog posts to you)
  • 52. Popular RSS Readers NewzCrawler (PC) http://www.newzcrawler.com/ NetNewsWire (Mac) http://netnewswireapp.com/ Google Reader (Internet) http://www.google.com/reader
  • 53. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Comment Comment on blogs with relevant thoughts Don’t Spam! Add value to increase thought leadership, catch attention of other bloggers.
  • 54. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Guest Post Contact blog author - ask to write a guest post. Terrific way to gain credibility. Get a link back to your site!
  • 55. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Directories  Paid Inclusion  Free (Open) Inclusion  Special Interest Inclusion
  • 56. hello@wojodesign.com (989) 750-1544Best of the Web - Paid Inclusion http://botw.org/
  • 57. hello@wojodesign.com (989) 750-1544Bloggapedia - Free Inclusion http://www.bloggapedia.com/
  • 58. hello@wojodesign.com (989) 750-1544The Ethical Duck - Special Interest Inclusion http://ethicalduck.co.uk/
  • 59. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Technorati Pings  Alerts Technorati every time you update new content (ping). Sign up for an account at Technorati
  • 60. hello@wojodesign.com (989) 750-1544Technorati - World’s Most Popular Blog Site
  • 61. hello@wojodesign.com (989) 750-1544Technorati - World’s Most Popular Blog Site
  • 62. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Blog Carnivals  Blog event dedicated to a particular topic, published on a regular schedule.
  • 63. hello@wojodesign.com (989) 750-1544http://blogcarnival.com
  • 64. hello@wojodesign.com (989) 750-1544http://blogcarnival.com
  • 65. hello@wojodesign.com (989) 750-1544
  • 66. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Social Media
  • 67. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post
  • 68. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post  Send a Tweet
  • 69. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post  Send a Tweet  Add to Facebook Fan Page
  • 70. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post  Send a Tweet  Add to Facebook Fan Page  Add to Delicious/StumbleUpon/etc.
  • 71. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post  Send a Tweet  Add to Facebook Fan Page  Add to Delicious/StumbleUpon/etc.  Email Newsletter
  • 72. hello@wojodesign.com (989) 750-1544 Conclusion Blogs can be a terrific business tool if used correctly. Think about how blogging could be implemented by your business to increase sales, visibility, and brand awareness.