Blogging for Business Advanced - Wojo Design

hello@wojodesign.com (989) 750-1544Blogging for BusinessUsing a Blog to Promote and Grow Your Business

hello@wojodesign.com (989) 750-1544 Table of Contents1. What is Blogging?2. Why Should I Blog?3. How Should I Blog? 1. What to Write 2. How to Write4. Promoting Your Blog

hello@wojodesign.com (989) 750-1544What is it? A combination of “Web” and “Log”. Began in 1999. An interactive regular newsletter, posted on a website.

hello@wojodesign.com (989) 750-1544What is it? The act of creating, composing and publishing content. “74% of businesses with fewer than 500 employees use Web 2.0 technologies. Blogs are the most-used technology, being employed by 87% of respondents.” (report by Awareness)

hello@wojodesign.com (989) 750-1544

hello@wojodesign.com (989) 750-1544Why Should I Blog?

hello@wojodesign.com (989) 750-1544 4 Reasons to Blog1. Improve Search Engine Rankings

hello@wojodesign.com (989) 750-1544 4 Reasons to Blog1. Improve Search Engine Rankings2. Engage with Customers/Prospects

hello@wojodesign.com (989) 750-1544 4 Reasons to Blog1. Improve Search Engine Rankings2. Engage with Customers/Prospects3. Create a Resource for Customers/Prospects

hello@wojodesign.com (989) 750-1544 4 Reasons to Blog1. Improve Search Engine Rankings2. Engage with Customers/Prospects3. Create a Resource for Customers/Prospects4. Establish Thought Leadership

hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank1. Consistent, Quality ContentIf you update your blog on a consistent basis, you willcontinue to develop more and more content.

hello@wojodesign.com (989) 750-1544Courtesy of HubSpot.com

hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank2. Links Put relevant links in your posts  Useful to ReadersQuality Content + Relevant Links = Incoming Links

Algorithmic Ranking Factors LINKSSLIDE MASTER – COVERPAGE Courtesy of SEOMoz.org

hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank3. Good Page StructureBlogs are automatically formatted with excellent pagestructure, and can be easily indexed by searchengines.

hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank4. Effective Keywords Relevant blog posts = more important keywords. Blogs also make it easy to highlight the truly important keywords. • Blog Post Titles • Headings • Categories/Tags

Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal

hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank5. Blog Comments You can enable comments on most blogs. Receive help from your audience – they are writing content for your site! Commenters may also post some relevant outgoing links.

hello@wojodesign.com (989) 750-1544Engage with Customers/Prospects Enable comments to allow for customer interaction.

hello@wojodesign.com (989) 750-1544FreedomPetPass.com

hello@wojodesign.com (989) 750-1544Create a Resource for Customers/Prospects

hello@wojodesign.com (989) 750-1544Establish Thought LeadershipWriting good, relevant posts in your industry canestablish thought leadershipBecome recognized as an expert in your ﬁeld.

hello@wojodesign.com (989) 750-1544How Should I Blog?

hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.

hello@wojodesign.com (989) 750-1544 Building Your Blog Focus - What will you write about on your blog?  Informational Resource?  Company Information?  Customer Service?

hello@wojodesign.com (989) 750-1544 Building Your Blog Style - What writing style will you use?  Professional?  Casual/Personable?  Technical?

hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.

hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Manage a Team

hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Manage a Team3. Write Quality Posts

hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy.

hello@wojodesign.com (989) 750-15445 Headline Templates That Work Consistently Warning: [blank] How [blank] Made Me [blank]  Use when relating a personal story.  The two "blanks" should sound curious to be related to one another, increasing the curiosity factor. Are you [blank]? [Blank] Ways to [blank] If Youre [blank], You Can [blank]  First blank addresses a particular type of person  Second blank addresses a beneﬁcial promise to that person.

hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy.

hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy. Write in conversational tone (no jargon).

hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy. Write in conversational tone (no jargon). Short and Sweet...usually.

hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy. Write in conversational tone (no jargon). Short and Sweet...usually. Make Text Scannable  Lists  Bold words

hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy. Write in conversational tone (no jargon). Short and Sweet...usually. Make Text Scannable  Lists  Bold words Add Hyperlinks within Text

hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Manage a Team3. Write Quality Posts

hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Manage a Team3. Write Quality Posts4. Blog Maintenance (writing frequently)

hello@wojodesign.com (989) 750-1544Blogger Burnout - When blogging responsibilitiesbecome too overwhelming, and individuals or teamsbasically abandon their blog.

hello@wojodesign.com (989) 750-1544 Blog Maintenance Good blogs -> updated at least once every other week.

hello@wojodesign.com (989) 750-1544 Blog Maintenance Good blogs -> updated at least once every other week. Use team structure to reduce burden.

hello@wojodesign.com (989) 750-1544Promoting Your Blog

hello@wojodesign.com (989) 750-1544 5 WaysTo Promote Your Blog

hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post

hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories

hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories 3. Technorati

hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories 3. Technorati 4. Blog Carnivals

hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories 3. Technorati 4. Blog Carnivals 5. Social Media

hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Follow Find most relevant blogs in your industry/niche. Subscribe via RSS.

hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Follow Find most relevant blogs in your industry/niche. Subscribe via RSS. RSS - Really Simple Syndication (allows you to ‘pull’ blog posts to you)

Popular RSS Readers NewzCrawler (PC) http://www.newzcrawler.com/ NetNewsWire (Mac) http://netnewswireapp.com/ Google Reader (Internet) http://www.google.com/reader

hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Comment Comment on blogs with relevant thoughts Don’t Spam! Add value to increase thought leadership, catch attention of other bloggers.

hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Guest Post Contact blog author - ask to write a guest post. Terriﬁc way to gain credibility. Get a link back to your site!

hello@wojodesign.com (989) 750-1544 Promoting Your Blog Directories  Paid Inclusion  Free (Open) Inclusion  Special Interest Inclusion

hello@wojodesign.com (989) 750-1544Best of the Web - Paid Inclusion http://botw.org/

hello@wojodesign.com (989) 750-1544Bloggapedia - Free Inclusion http://www.bloggapedia.com/

hello@wojodesign.com (989) 750-1544The Ethical Duck - Special Interest Inclusion http://ethicalduck.co.uk/

hello@wojodesign.com (989) 750-1544 Promoting Your Blog Technorati Pings  Alerts Technorati every time you update new content (ping). Sign up for an account at Technorati

hello@wojodesign.com (989) 750-1544Technorati - World’s Most Popular Blog Site

hello@wojodesign.com (989) 750-1544 Promoting Your Blog Blog Carnivals  Blog event dedicated to a particular topic, published on a regular schedule.

hello@wojodesign.com (989) 750-1544http://blogcarnival.com

hello@wojodesign.com (989) 750-1544

hello@wojodesign.com (989) 750-1544 Promoting Your Blog Social Media

hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post

hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post  Send a Tweet

hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post  Send a Tweet  Add to Facebook Fan Page

hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post  Send a Tweet  Add to Facebook Fan Page  Add to Delicious/StumbleUpon/etc.

hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post  Send a Tweet  Add to Facebook Fan Page  Add to Delicious/StumbleUpon/etc.  Email Newsletter

hello@wojodesign.com (989) 750-1544 Conclusion Blogs can be a terriﬁc business tool if used correctly. Think about how blogging could be implemented by your business to increase sales, visibility, and brand awareness.

Blogging for Business Advanced - Wojo Design

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