Blogging for Business Advanced - Wojo Design
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Blogging for Business Advanced - Wojo Design

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This presentation will teach you everything you need to get started blogging for business. We'll give you plenty of practical advice, answering questions like… ...

This presentation will teach you everything you need to get started blogging for business. We'll give you plenty of practical advice, answering questions like…

* What should I blog about?
* What blogging platform should I use?
* How often should I blog?
* Can I really make money doing this?

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  • 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
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Blogging for Business Advanced - Wojo Design Blogging for Business Advanced - Wojo Design Presentation Transcript

  • hello@wojodesign.com (989) 750-1544Blogging for BusinessUsing a Blog to Promote and Grow Your Business
  • hello@wojodesign.com (989) 750-1544 Table of Contents1. What is Blogging?2. Why Should I Blog?3. How Should I Blog? 1. What to Write 2. How to Write4. Promoting Your Blog
  • hello@wojodesign.com (989) 750-1544What is it? A combination of “Web” and “Log”. Began in 1999. An interactive regular newsletter, posted on a website.
  • hello@wojodesign.com (989) 750-1544What is it? The act of creating, composing and publishing content. “74% of businesses with fewer than 500 employees use Web 2.0 technologies. Blogs are the most-used technology, being employed by 87% of respondents.” (report by Awareness)
  • hello@wojodesign.com (989) 750-1544
  • hello@wojodesign.com (989) 750-1544Why Should I Blog?
  • hello@wojodesign.com (989) 750-1544 4 Reasons to Blog1. Improve Search Engine Rankings
  • hello@wojodesign.com (989) 750-1544 4 Reasons to Blog1. Improve Search Engine Rankings2. Engage with Customers/Prospects
  • hello@wojodesign.com (989) 750-1544 4 Reasons to Blog1. Improve Search Engine Rankings2. Engage with Customers/Prospects3. Create a Resource for Customers/Prospects
  • hello@wojodesign.com (989) 750-1544 4 Reasons to Blog1. Improve Search Engine Rankings2. Engage with Customers/Prospects3. Create a Resource for Customers/Prospects4. Establish Thought Leadership
  • hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank1. Consistent, Quality ContentIf you update your blog on a consistent basis, you willcontinue to develop more and more content.
  • hello@wojodesign.com (989) 750-1544Courtesy of HubSpot.com
  • hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank2. Links Put relevant links in your posts  Useful to ReadersQuality Content + Relevant Links = Incoming Links
  • Algorithmic Ranking Factors LINKSSLIDE MASTER – COVERPAGE Courtesy of SEOMoz.org
  • hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank3. Good Page StructureBlogs are automatically formatted with excellent pagestructure, and can be easily indexed by searchengines.
  • hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank4. Effective Keywords Relevant blog posts = more important keywords. Blogs also make it easy to highlight the truly important keywords. • Blog Post Titles • Headings • Categories/Tags
  • Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
  • Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
  • hello@wojodesign.com (989) 750-1544Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank5. Blog Comments You can enable comments on most blogs. Receive help from your audience – they are writing content for your site! Commenters may also post some relevant outgoing links.
  • hello@wojodesign.com (989) 750-1544Engage with Customers/Prospects Enable comments to allow for customer interaction.
  • hello@wojodesign.com (989) 750-1544FreedomPetPass.com
  • hello@wojodesign.com (989) 750-1544Create a Resource for Customers/Prospects
  • hello@wojodesign.com (989) 750-1544Establish Thought LeadershipWriting good, relevant posts in your industry canestablish thought leadershipBecome recognized as an expert in your field.
  • hello@wojodesign.com (989) 750-1544How Should I Blog?
  • hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.
  • hello@wojodesign.com (989) 750-1544 Building Your Blog Focus - What will you write about on your blog?  Informational Resource?  Company Information?  Customer Service?
  • hello@wojodesign.com (989) 750-1544 Building Your Blog Style - What writing style will you use?  Professional?  Casual/Personable?  Technical?
  • hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.
  • hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Manage a Team
  • hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Manage a Team3. Write Quality Posts
  • hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy.
  • hello@wojodesign.com (989) 750-15445 Headline Templates That Work Consistently Warning: [blank] How [blank] Made Me [blank]  Use when relating a personal story.  The two "blanks" should sound curious to be related to one another, increasing the curiosity factor. Are you [blank]? [Blank] Ways to [blank] If Youre [blank], You Can [blank]  First blank addresses a particular type of person  Second blank addresses a beneficial promise to that person.
  • hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy.
  • hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy. Write in conversational tone (no jargon).
  • hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy. Write in conversational tone (no jargon). Short and Sweet...usually.
  • hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy. Write in conversational tone (no jargon). Short and Sweet...usually. Make Text Scannable  Lists  Bold words
  • hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy. Write in conversational tone (no jargon). Short and Sweet...usually. Make Text Scannable  Lists  Bold words Add Hyperlinks within Text
  • hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Manage a Team3. Write Quality Posts
  • hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Manage a Team3. Write Quality Posts4. Blog Maintenance (writing frequently)
  • hello@wojodesign.com (989) 750-1544Blogger Burnout - When blogging responsibilitiesbecome too overwhelming, and individuals or teamsbasically abandon their blog.
  • hello@wojodesign.com (989) 750-1544 Blog Maintenance Good blogs -> updated at least once every other week.
  • hello@wojodesign.com (989) 750-1544 Blog Maintenance Good blogs -> updated at least once every other week. Use team structure to reduce burden.
  • hello@wojodesign.com (989) 750-1544Promoting Your Blog
  • hello@wojodesign.com (989) 750-1544 5 WaysTo Promote Your Blog
  • hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post
  • hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories
  • hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories 3. Technorati
  • hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories 3. Technorati 4. Blog Carnivals
  • hello@wojodesign.com (989) 750-15445 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories 3. Technorati 4. Blog Carnivals 5. Social Media
  • hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Follow Find most relevant blogs in your industry/niche. Subscribe via RSS.
  • hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Follow Find most relevant blogs in your industry/niche. Subscribe via RSS. RSS - Really Simple Syndication (allows you to ‘pull’ blog posts to you)
  • Popular RSS Readers NewzCrawler (PC) http://www.newzcrawler.com/ NetNewsWire (Mac) http://netnewswireapp.com/ Google Reader (Internet) http://www.google.com/reader
  • hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Comment Comment on blogs with relevant thoughts Don’t Spam! Add value to increase thought leadership, catch attention of other bloggers.
  • hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Guest Post Contact blog author - ask to write a guest post. Terrific way to gain credibility. Get a link back to your site!
  • hello@wojodesign.com (989) 750-1544 Promoting Your Blog Directories  Paid Inclusion  Free (Open) Inclusion  Special Interest Inclusion
  • hello@wojodesign.com (989) 750-1544Best of the Web - Paid Inclusion http://botw.org/
  • hello@wojodesign.com (989) 750-1544Bloggapedia - Free Inclusion http://www.bloggapedia.com/
  • hello@wojodesign.com (989) 750-1544The Ethical Duck - Special Interest Inclusion http://ethicalduck.co.uk/
  • hello@wojodesign.com (989) 750-1544 Promoting Your Blog Technorati Pings  Alerts Technorati every time you update new content (ping). Sign up for an account at Technorati
  • hello@wojodesign.com (989) 750-1544Technorati - World’s Most Popular Blog Site
  • hello@wojodesign.com (989) 750-1544Technorati - World’s Most Popular Blog Site
  • hello@wojodesign.com (989) 750-1544 Promoting Your Blog Blog Carnivals  Blog event dedicated to a particular topic, published on a regular schedule.
  • hello@wojodesign.com (989) 750-1544http://blogcarnival.com
  • hello@wojodesign.com (989) 750-1544http://blogcarnival.com
  • hello@wojodesign.com (989) 750-1544
  • hello@wojodesign.com (989) 750-1544 Promoting Your Blog Social Media
  • hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post
  • hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post  Send a Tweet
  • hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post  Send a Tweet  Add to Facebook Fan Page
  • hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post  Send a Tweet  Add to Facebook Fan Page  Add to Delicious/StumbleUpon/etc.
  • hello@wojodesign.com (989) 750-1544 Promoting Your Blog Coordinate Social Media/Email Marketing Write a Blog Post  Send a Tweet  Add to Facebook Fan Page  Add to Delicious/StumbleUpon/etc.  Email Newsletter
  • hello@wojodesign.com (989) 750-1544 Conclusion Blogs can be a terrific business tool if used correctly. Think about how blogging could be implemented by your business to increase sales, visibility, and brand awareness.