Being Mobile: Mobile Web Development with WordPress

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In “Being Mobile”, Martin explores a variety of strategies for mobile web development including responsive design, dedicated mobile sites, and server-side adaptive sites.

Sharing anecdotes from his experience on both the client and agency sides, he will help bridge the gap between developers and stakeholders, preparing participants for critical conversations about the mobile web.

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Being Mobile: Mobile Web Development with WordPress

  1. 1. Photo: Steve Rhodes (ari) Martin Kuplens-Ewart Being Mobile Product Designer, BraveNewCodeSaturday, 3 November, 12
  2. 2. Hi, I’m MartinSaturday, 3 November, 12
  3. 3. In the next forty-five minutes… Why Mobile 10 Rules Tactics Questions MattersSaturday, 3 November, 12
  4. 4. Photo: clarkmaxwell Why Mobile Matters • Reputation • Sales • It’s not going to stop…Saturday, 3 November, 12
  5. 5. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  6. 6. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  7. 7. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  8. 8. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  9. 9. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  10. 10. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  11. 11. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  12. 12. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  13. 13. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  14. 14. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  15. 15. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  16. 16. Photo: Steve Rhodes (ari) Tactics • Responsive Theme • Separate Mobile Site • Server-Side Optimization / Dynamic ServingSaturday, 3 November, 12
  17. 17. Tactics • Responsive Theme • Separate Mobile Site • Server-Side Optimization / Dynamic ServingSaturday, 3 November, 12
  18. 18. Tactics • Responsive Theme • Separate Mobile Site • Server-Side Optimization / Dynamic ServingSaturday, 3 November, 12
  19. 19. Tactics • Responsive Theme • Separate Mobile Site • Server-Side Optimization / Dynamic ServingSaturday, 3 November, 12
  20. 20. Comparing Options Responsive Separate Mobile Server-Side Theme Site Optimization Ten Rules 6.5 / 10 8 / 10 9 / 10 Initial Investment $ - $$$ $$$ $ - $$ Content Maintenance $ $$$ $ - $$ Layout Iteration $$ $ - $$ $Saturday, 3 November, 12
  21. 21. Photo: Jason Cosper (boogah) Bonus: M obile ROI Count all conversions! • Mobile Sales • Phone Calls • Store Locator Clicks • Store Sales …Saturday, 3 November, 12
  22. 22. In Review… Why Mobile 10 Rules Tactics Mobile ROI MattersSaturday, 3 November, 12
  23. 23. Questions?Saturday, 3 November, 12
  24. 24. Thank you. Martin Kuplens-Ewart BraveNewCode Inc. @bravenewcode | @mkuplens | bravenewcode.comSaturday, 3 November, 12

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