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Being Mobile: Mobile Web Development with WordPress
The document discusses the importance of mobile design, emphasizing its impact on reputation and sales. It outlines ten key rules for effective mobile design, such as simplifying navigation and making it user-friendly. Additionally, it compares tactics like responsive themes and server-side optimization while highlighting the need to measure mobile ROI through conversions.
Being Mobile: Mobile Web Development with WordPress
- 1. Photo: Steve Rhodes(ari) Martin Kuplens-Ewart Being Mobile Product Designer, BraveNewCode Saturday, 3 November, 12
- 2. Hi, I’m Martin Saturday,3 November, 12
- 3. In the nextforty-five minutes… Why Mobile 10 Rules Tactics Questions Matters Saturday, 3 November, 12
- 4. Photo: clarkmaxwell Why Mobile Matters • Reputation • Sales • It’s not going to stop… Saturday, 3 November, 12
- 5. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, Iterate Saturday, 3 November, 12
- 6. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, Iterate Saturday, 3 November, 12
- 7. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, Iterate Saturday, 3 November, 12
- 8. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, Iterate Saturday, 3 November, 12
- 9. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, Iterate Saturday, 3 November, 12
- 10. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, Iterate Saturday, 3 November, 12
- 11. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, Iterate Saturday, 3 November, 12
- 12. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, Iterate Saturday, 3 November, 12
- 13. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, Iterate Saturday, 3 November, 12
- 14. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, Iterate Saturday, 3 November, 12
- 15. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, Iterate Saturday, 3 November, 12
- 16. Photo: Steve Rhodes(ari) Tactics • Responsive Theme • Separate Mobile Site • Server-Side Optimization / Dynamic Serving Saturday, 3 November, 12
- 17. Tactics • Responsive Theme • Separate Mobile Site • Server-Side Optimization / Dynamic Serving Saturday, 3 November, 12
- 18. Tactics • Responsive Theme • Separate Mobile Site • Server-Side Optimization / Dynamic Serving Saturday, 3 November, 12
- 19. Tactics • Responsive Theme • Separate Mobile Site • Server-Side Optimization / Dynamic Serving Saturday, 3 November, 12
- 20. Comparing Options Responsive Separate Mobile Server-Side Theme Site Optimization Ten Rules 6.5 / 10 8 / 10 9 / 10 Initial Investment $ - $$$ $$$ $ - $$ Content Maintenance $ $$$ $ - $$ Layout Iteration $$ $ - $$ $ Saturday, 3 November, 12
- 21. Photo: Jason Cosper(boogah) Bonus: M obile ROI Count all conversions! • Mobile Sales • Phone Calls • Store Locator Clicks • Store Sales … Saturday, 3 November, 12
- 22. In Review… Why Mobile 10 Rules Tactics Mobile ROI Matters Saturday, 3 November, 12
- 23.
- 24. Thank you. Martin Kuplens-Ewart BraveNewCode Inc. @bravenewcode | @mkuplens | bravenewcode.com Saturday, 3 November, 12