This is a social media analysis report about Social Media Week 2013.
We have monitored mentions on social media containing the following keywords “social media week”, “socialmediaweek” or “smw13” between september 23rd and 27th.
We have done a deep analysis of tweets in the english language using Vortio´s clustering methodology.
Vortio´s clustering engine automatically detects topics and clusters of conversations and influencers. This helps one understand the most important topics around any subject (brands, market terms, events etc.) in a matter of minutes.
Not only retweets and exact matches are identified but mentions that are closely related to each other are grouped together as well.
After analyzing a couple of clusters, we are able to deliver more comprehensive metrics (influence, sentiment, engagement) without having to analyze thousands of mentions by reading each one.