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Analysis of the buzz about Social Media Week 2013

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This is a social media analysis report about Social Media Week 2013. …

This is a social media analysis report about Social Media Week 2013.

We have monitored mentions on social media containing the following keywords “social media week”, “socialmediaweek” or “smw13” between september 23rd and 27th.

We have done a deep analysis of tweets in the english language using Vortio´s clustering methodology.

Vortio´s clustering engine automatically detects topics and clusters of conversations and influencers. This helps one understand the most important topics around any subject (brands, market terms, events etc.) in a matter of minutes.

Not only retweets and exact matches are identified but mentions that are closely related to each other are grouped together as well.

After analyzing a couple of clusters, we are able to deliver more comprehensive metrics (influence, sentiment, engagement) without having to analyze thousands of mentions by reading each one.

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  • Thanks so much for letting us know! We were so happy to be a part of this great, global conversation!
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  • Thank you for including us! If anyone is interested in seeing our three hosted sessions, feel free to download them here: http://golinharris.com/#!/insights/
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  • 1. Social Media Week 2013 September 23-27 Analysis of Top Conversations, Top Influencers and Top Content on Social Media
  • 2. Introduction We have monitored mentions on social media containing the following keywords “social media week”, “socialmediaweek” or “smw13” between september 23rd and 27th. We have done a deep analysis of tweets in the english language using Vortio´s clustering methodology. Due to the fact that several cities and countries used hashtags that don´t contain the keywords above, some important conversations or influencers may not be represented here.
  • 3. General Metrics Volume of mentions around different platforms Metrics extracted from uberVU
  • 4. Distribution metrics (Sentiment, languge, gender and geographic distribution) Metrics extracted from uberVU
  • 5. Most mentioned cities (ordered by the number of mentions containing the city name)
  • 6. Most mentioned brands (ordered by the number of mentions containing the brand name)
  • 7. Top 4 URL´s shared on Twitter (based on the number of times that the URL was shared) All shortened URL´s were unshortened back to the original for rank building Shared 2214 times Shared 566 times Shared 264 times Shared 246 times http://nokiapuck.com http://thisisnotaninsight.tumblr.com/ http://www.museum140.com/portfolio/museumabc/ http://www.virgin.com/news/livestream-social-media-week-at-virgin
  • 8. Top 15 URL´s shared on Twitter (based on the number of times that the URL was shared) URL Total http://nokiapuck.com 1780 http://thisisnotaninsight.tumblr.com/ 566 http://www.nokiapuck.com/ 434 http://www.museum140.com/portfolio/museumabc/ 264 http://www.virgin.com/news/livestream-social-media-week-at-virgin 246 https://twitter.com/ayorotimi/status/383183186580094978/photo/1 188 http://mommacuisine.com/2013/09/23/live-with-momma-cuisine-special-broadcast-at-social-media- week-chicago-wed-925-at-100-pm-cst/ 188 http://smwldn.kred.com 146 http://wallblog.co.uk/2013/09/24/infographic-smw13s-biggest-influencers-and-events/ 112 http://mammasaurus.co.uk/what-do-you-do-when-you-see-something-unethical-effective-blogger- outreach-in-10-easy-steps-social-media-week/ 108 http://www.buzzfeed.com/robinedds/the-16-most-ludicrous-tweets-from-londons-social-media-week 100 http://redcrosstalks.wordpress.com/2013/09/23/canadian-red-cross-goes-social-for-social-media-week- smwtoredcross/ 98 http://www.surreycc.gov.uk/your-council/about-our-website/social-media/social-media-week-2013 86 http://www.2morrowknight.com/why-linkedins-appeal-to-teens-makes-sense/ 82 https://www.globalwebindex.net/Stream-Social-Q2-2013 78 All shortened URL´s were unshortened back to the original for rank building
  • 9. Tag Cloud (based on the frequency of words that appeared in all monitored tweets) Frequent (but not so meaningful) words like “attend” , “time”, “starting” are not displayed above
  • 10. Top clusters (Conversation flow of the main clusters, which are represented by different colour streams, where the width is proportional to the number of mentions Who wants to play a game of Nokia Puck with me? #NokiaPuck #SMW13 Africa: Open & Connected Influencers: @ayorotimi, @choccitymusic,@smwlagos Every day retweet at least one new person to build relationships, meet new people, and share content. ~2K #smw13 (132) Influencer: @2morrowknight Don't do social, be S.O.C.I.A.L. > sincere, open, collaborative, interested, authentic, likable ~@ValaAfshar #smw13 (130) Influencer: @2morrowknight , @ValaAfshar Sex-Up Your Start-Up: join our business tips livestream from @Virgin now (178) Influencer: @richardbranson Is Canada Falling Behind in Innovation? Influencer: @MaRSDD, @smwto LIVE! With Momma Cuisine Special broadcast at Social Media Week Chicago Influencer: @mommacuisine Brandwatch reveals stunning Social Media Week dataviz Influencer: @socialmediatoday @littlearch I’ve just checked in to the #SMWLDN HQ, powered by @Nokia (262) Influencer: @Nokia Cluster detection and visualization powered by VORTIO
  • 11. VORTIO´s Clustering Technique (the technology behind our methodology to analyze social media data) Vortio´s clustering engine automatically detects topics and clusters of conversations and influencers. This helps one understand the most important topics around any subject (brands, market terms, events etc.) in a matter of minutes. Not only retweets and exact matches are identified but mentions that are closely related to each other are grouped together as well. After analyzing a couple of clusters, we are able to deliver more comprehensive metrics (influence, sentiment, engagement) without having to analyze thousands of mentions by reading each one.
  • 12. Top clusters of topics and influencers (based on the number of similar mentions detected automatically) Africa: Open & Connected” A day of conversation & networking curated by Social Media Week Lagos 378 @ayorotimi (186 mentions) @choccitymusic (30 retweets) @SMWLagos @CIPR_UK Brandwatch reveals stunning Social Media Week dataviz 270 @socialmedia2day (24 retweets) @littleark Sex-Up Your Start-Up: join our business tips livestream from @Virgin 178 @richardbranson (162 retweets) Is Canada Falling Behind in Innovation? 174 @MaRSDD (34 retweets) @smwto @marscommon Don't do social, be S.O.C.I.A.L. > sincere, open, collaborative, interested, authentic, likable ~@ValaAfshar #smw13 130 @2morrowknight (104 retweets) @ValaAfshar Momma Cuisine at Social Media Week 129 @mommacuisine (30 mentions) @FoodieStuntman Clusters # mentions Top influencers
  • 13. Every day retweet at least one new person to build relationships, meet new people, and share content. ~2K #smw13 33 @2morrowknight (33 retweets) See our Richard Morris talk about Givenomics at the Social Media Week London event tonigh 30 @rjmorris67 Engaging Women in Public Health through Social Media 110 @PamMktgNut @PublicHealth Top clusters of topics and influencers (based on the number of similar mentions detected automatically) Marketwired to Host Discussions on Earned Media and Data Analytics at Social Media Week 2013 98 @thesocialmined @mindsetTina @internetmarkets @angeltorres @javiermurillo @kanishmohan Social media week kicks off in #Toronto today. Do yourself a favour and get out to a few events -- almost everything is free! @laurenonizzle62 Need help with social media? There are still dozens of #SMWLDN events going on this week, many of them free too! @startupbritain47 Clusters # mentions Top influencers
  • 14. Every person has a story & those who listen/share those voices are going to be social influencer leaders of the future. ~@JenniHogan #smw13 27 @2morrowknight (24 retweets) @jennihogan Looking forward to this afternoon's BSports session on Sports Data & Social Marketing. Watch Live online HERE 18 @BSportsFootball (14 retweets) Top clusters of topics and influencers (based on the number of similar mentions detected automatically) Clusters # mentions Top influencers
  • 15. Top 18 influencers (based on the number of RT´s the profile got during the event) 186 retweets 162 retweets 637 retweets 546 retweets 466 retweets 174 retweets 416 retweets 168 retweets 162 retweets
  • 16. Top 18 influencers (based on the number of RT´s the profile got during the event) 108 retweets 94 retweets 154 retweets 136 retweets 130 retweets 102 retweets 110 retweets 94 retweets 94 retweets
  • 17. Further top influencers (top 19-50 list) (based on the number of RT´s the profile got during the event) Twitter Account RT´s @NokiaAtWork 92 @marsdd 90 @globalwebindex 84 @Jeepnie 80 @UinvitedU 72 @smwto 68 @CIPR_UK 66 @Betfairpoker 64 @FanologySocial 64 @gyaanexchange 62 @GorkanaUS 60 @bisialimi 58 @HallamInternet 58 @jeremywaite 58 @SMAMiorg 58 @BigLotteryFund 56 Twitter Account RT´s @Virgin 46 @ChicagosMayor 56 @gmpolice 56 @NokiaIndia 56 @HillshireBrands 54 @laurenonizzle 54 @Livestream 54 @windsorarms 52 @hootsuite 50 @AlexanderVelky 46 @GulPanag 46 @Rashida48 46 @soundandmusic 46 @the_brokerage 46 @laurawheelers 44 @nokia 44
  • 18. Further top influencers (top 51-100 list) (based on the number of RT´s the profile got during the event) Twitter Account RT´s @theLAfashion 36 @TobyTurner 36 @ZoomTV 36 @Diabetes_Sanofi 34 @herahussain 34 @misslori 34 @sapientnitro 34 @Topshop 34 @WikiManiaLondon 34 @Bwris 32 @PamMktgNut 32 @sgabery 32 @ShelleyPortet 32 @SMWBerlinPod 32 @BriteChicago 30 @choccitymusic 30 @danieldoherty 30 Twitter Account RT´s @ErrCohen 30 @gunnarolla 30 @J_Spady 30 @juntoboxfilms 30 @SMWMumbai 30 @TWG 29 @AlexOberberg 28 @hildahoy 28 @mnemonicCloud 28 @NCMSocial 28 @richardayers 28 @twitcam 28 @YTCreators 28 @Das_Beard 26 @GodalmingLib 26 @kredbethanyB 26 @michaelclewin 26 Twitter Account RT´s @silviacambie 42 @SMWBOG 42 @socialmedia2day 42 @startupbritain 42 @WaytoblueUK 42 @Foodiechats 40 @MWWGroup 40 @smwberlin 40 @SuffolkTS 40 @Deanna_Hartley 38 @MarketingUK 38 @redcrosscanada 38 @_JessyDavis 36 @ctw71 36 @mommacuisine 36 @ramonapringle 36
  • 19. Top Nokia clusters (based on the number of times that the URL was shared) 142 @SMWBOGI am the King of digital Air Hockey! #SMW13 #nokiapuck I just beat @[twitterhandle] at #Nokia's air hockey game #nokiapuck. Who's next? 142 Who wants to play a game of Nokia Puck with me? #NokiaPuck #SMW13 456 @Jeepnie @web20education @r_coughlan147 I’ve just checked in to the #SMWLDN HQ, powered by @Nokia. See what’s on today: 262 @digit_ally @HuskiesAgency @seanearley I just won a game of digital air hockey at #nokiapuck 140 @SMWBOG @jeepnie Just grabbed Nokia Puck victory from the jaws of Nokia Puck defeat. @socialmediaweek #nokiapuck 138 @[twitterhandle] just beat me at Puck and now I feel bad about myself. @socialmediaweek #nokiapuck 138 Clusters # mentions Top influencers Clusters of conversations about Nokia, the main sponsor of SMW13
  • 20. Never has victory tasted so sweet. Have a go! @socialmediaweek #nokiapuck 122 @SMWBOG Top Nokia clusters (Top clusters mentioning the Nokia brand) Bring it on! Who want's a game? #Nokia's social air hockey #nokiapuck @slangeditorial @SMWBOG @SMWBerlin @socialmediaweek 122 - I win some, @[twitterhandle] loses some. Puck with me, you know I got it. #nokiapuck 91 @SMWBOG @jeepnie Revenge is a dish best served cold. Prepare to eat some Puck-vengeance ice cream. @socialmediaweek #nokiapuck 136 Clusters # mentions Top influencers Clusters of conversations about Nokia, the main sponsor of SMW13
  • 21. I'm at Social Media Week - SP (Sao Paulo) w/ XX others 126 Top Check-ins (based on the number of times that the URL was shared) Social Media Week! (@ Windsor Arms Hotel w/ 28 others) 119 I'm at Social Media Week Bogot 2013 - @smwbog (Bogota, Cundinamarca) w/ XX others 38 I’ve just checked in to the #SMWLDN HQ, powered by @Nokia. See what’s on today: 262 Clusters # mentions
  • 22. VORTIO analyzes social media data faster and more precisely through the application of technology Talk to us: Facebook.com/Vortio E-mail: contact@vortio.com www.vortio.com.br

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