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14/01/2013                           Jill Puleri   Vice President and Global Industry Leader for Retail              IBM G...
14/01/2013                      The Good News                          Online sales $96B           Holiday            Sale...
14/01/2013           Shopper’s Next Purchase84%In Store                       56%         35%             9%              ...
14/01/2013                                                  The Showroomer                58%                             ...
14/01/2013        The Digital Exhaust        From Many to One• The Revolution Is Over• The Customer Is King (Again)• All H...
14/01/2013        6
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Nrf13 brasil varejo socialnomics

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Transcript of "Nrf13 brasil varejo socialnomics"

  1. 1. 14/01/2013 Jill Puleri Vice President and Global Industry Leader for Retail IBM Global Business Services 2013 IBM Consumer Research StudyFrom Transactions to Relationships: Connecting with the Transitioning Shopper • 26,000 Respondents • 14 Countries The Good News Holiday Sales $586B 4% increase over 2011 1
  2. 2. 14/01/2013 The Good News Online sales $96B Holiday Sales $586B 4% increase over 2011 The Good News Online sales $96B Holiday Sales In-store sales $490B $586B 4% increase over 2011 Shopper’s Last Purchase84%In Store 14% Onlin e 2
  3. 3. 14/01/2013 Shopper’s Next Purchase84%In Store 56% 35% 9% Store Transitional Store Decided Customers Abandoners The Revolution is Over The Customer is in Control The Showroomer 48% 33% Research while Use a mobile in store device in store 3
  4. 4. 14/01/2013 The Showroomer 58% Over half write Visit online positive reviews communities more than once a day Learning to Listen Sources used to influence strategy decisions Market research 82% Competitive benchmarking 80%Source: Q15 What sources of information influence your marketing strategy decisions? n=1733 Learning to Listen Sources used to influence strategy decisions Market research 82% Competitive benchmarking 80% Customer analytics 74% Consumer-generated reviews 48% Third-party reviews & rankings 42% Online communications 40% Blogs 26%Source: Q15 What sources of information influence your marketing strategy decisions? n=1733 4
  5. 5. 14/01/2013 The Digital Exhaust From Many to One• The Revolution Is Over• The Customer Is King (Again)• All Hail The King 5
  6. 6. 14/01/2013 6

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