Nrf13 brasil varejo millenials

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Nrf13 brasil varejo millenials

  1. 1. 14/01/2013 1
  2. 2. 14/01/2013ORIGINAL GLAZED © 75 YEARS OF DOUGHNUT …….. MELT-IN-YOUR-MOUTH JOY. 24 ONE ORIGINAL …….. GLAZED® COUNTRIES AT A TIME. THE A SURE SIGN YOU MIGHT BE HOT …….. A FEW MINUTESLIGHT LATE TO WORK. 2
  3. 3. 14/01/2013DOUGHNUT WINDOW SHOPPING …….. FOR HUNGRY THEATER™ EYES. THE DELIVERY THE ORIGINAL VEHICLE TRUCK …….. FOR DELIVERING DOUGHNUTS. THE KRISPY KREME CRUISER THE NEW VEHICLE …….. FOR DELIVERING SMILES. 3
  4. 4. 14/01/2013 FUTURE REACHING GUESTS …….. OF DELIVERY WHERE THEY ARE. FUTURE REACHING GUESTS …….. OF DELIVERY WHERE THEY ARE.OPENING DRAWING CROWDS …….. LINES BACK THEN. 4
  5. 5. 14/01/2013OPENING DRAWING CROWDS …….. LINES 75 YEARS LATER.PAPER SYMBOLIZE “FUN” …….. HATS FOR EVERY AGE. OUR LOVED …….. FANS BRAND THEN. 5
  6. 6. 14/01/2013 OUR LOVE …….. FANS BRAND TODAY. OUR …….. STARTEDMARKETING SIMPLY. OUR STARTED ……..MARKETING 1 ON 1. 6
  7. 7. 14/01/2013 OUR NOW 1 ON ……..MARKETING 4.5 MILLION. HOT LIGHT THE WORLD’S …….. APP SWEETEST APP! ENGAGING, BRINGING IT CRAVABLE …….. TO LIFE COMMUNICATION EMOTIONALLY. 7
  8. 8. 14/01/2013 55 YEARS OF HELPED RAISEKRISPY KREME …….. OVER $32 MILLION FUNDRAISING LAST YEAR. OUR SERVING PEOPLE, …….. TEAM NOT JUST DOUGHNUTS. 8
  9. 9. 14/01/2013 9

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