You are (not) a Visionary

You arenot a Visionary.The End of the Startup Worldas we know it…Forward Tech ConferenceAugust 26, 2011
Brant Cooper
@brantcooper
marketbynumbers.com

not
You are
a Visionary.

“Should I put my beer down?”
“A lot of people are focused on taking over the world… I really just want to create a really cool college directory product” (2005)

You are Savvy.
(if that’s any consolation)

Entrepreneurship is Global

Startups are Inexpensive*

Entrepreneurship is Social

Startups are Data-Driven

New Startup World Order
Measure
Learn
Build
Power to the Entrepreneur!!!
In Lean Startups We Trust

Most startups fail not because they can’t build the product, but because they build a product nobody wants.
Lean Startup Big Idea #1

Almost all the successful startups we know and love started out as something different.

Runway = # of cycles through the business model before the money runs out?

3 Types of Startup Innovation
Sustaining – new “product” improves experience, performance or lowers cost in existing markets (market is known)
Disruptive – massive change, new markets (market is unknowable)
Rippling – application of disruptive technology to existing markets (market is unknown)
R
D
S

Building an Innovation Economy
“No big ideas, anymore”
“copycat!”
R
S
S
S
S
D
S
R
R
R
R
S
S
S
S
S
S
S
S
S
S
R
R
R
“me, too company”
“Lean startup = small startup”
“Feature, not a product.”
“Think Big!”
“Built to flip.”
Base of a pyramid, not the landscape

Building an Innovation Economy
D
S
R
Size of Exit
“Knowability”
Fewer “big wins” is an investor lament, not a Founder’s.
(Besides, more startups = more “big wins.”

The Lean Startup
Customer
Customer-Problem Hypothesis
Minimum Viable
Product
Measure Usage
Measure Conversions
Sales & Marketing
Hypotheses
Problem Team
Solution
Team
Build MVP
Iterate
Build Funnel Activities
A Lean Startup is defined by a series of tests on the market, product and growth assumptions.

1) Test Your Assumptions
2) “Get Out of the Building”
3) Measure
Meta Rules

Minimum Viable Tests

Figuring Your Funnel
http://500hats.typepad.com/

Empathize.

Test what’s Risky.

Measure what matters.

Next: Lean Startup

Lean Startups ≠ Dictatorship of the Customer
Your customer

Lean Startups are not Small Startups
Actually, I’m Lean too.
I’m Lean, ergo my vision & scalability are limited.

“Lean Startup” is not Formulaic
Entrepreneur

“Be like Mike”
(or Steve)
is not a strategy

The Book %20 off w/ code “FORWARD”
PDFhttp://CustDev.com
Paperback (AMAZON)http://bit.ly/EGCDPaperback
Kindle (AMAZON) http://bit.ly/EGCDKindle
Contact Info:
Email: brant@marketbynumbers.com
Twitter: @brantcooper
Blog: http://marketbynumbers.com

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You are (not) a Visionary

by Brant Cooper

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