The end of the (startup) world as we know it

The End of the (startup) World as we know it [email_address] April 4, 2011
Brant Cooper
@brantcooper
marketbynumbers.com
Patrick Vlaskovits
@pv
vlaskovits.com

The New Startup Reality
Global
Inexpensive*
Social
Metrics-driven
Savvy

The End of the (Startup) World As We Know It
100s of thousands of Entrepreneurs
Lean Startups to prove business model
Capital to serve entrepreneurs (not vice versa)
End of the dominance of the “Big Win”?
Creating an economic “Innovation Machine”

“ Not only are the market applications for disruptive technologies unknown at the time of their development, they are unknowable. ”
-Clayton Christensen, The Innovator’s Dilemma

The vast majority of startups fail NOT because they couldn’t build a product, but because no one wanted the product.
(One of Steve Blank’s (many) Big Ideas.)
Idea #FAIL vs Startup #FAIL

“ The vast majority of successful [startups] abandoned their initial plans and learned what would and would not work in the market.”
-Clayton Christensen, The Innovator’s Dilemma
Idea #FAIL vs Startup #FAIL

The problem and the solution are UNKNOWN
Your business model will change
You have limited $
 Maximize # changes/$
Basic Tenets of a Lean Startup

Product + Customer Development

Philosophy

Question your assumptions Get out of the building Iterate

Buzzword-ology, uh, uhm, Principles

Does this word look familiar?

Minimum Viable Product

Product-Market Fit
The Shangri-La of startups
- You’re there when you don’t have to ask
- You have scalability issues
You grow despite your flaws
You look young, but are growing old quickly
You’re there one day and lost the next

“ Nail it Before You Scale it”
Pre-mature Self-Aggrandization is Anathema
- PR is vanity
- “Launch early” means get users while imperfect
- Marketing launch = fill up your funnel
Pre-P-M fit do the former, not the latter
TechCrunch bump can be deadly

Next: Lean Startup

Lean Startups ≠ Bootstrapping

Lean Startups ≠ Small

Lean Startups ≠ Dictatorship of the Customer Your customer

Lean Startups ≠ Deterministic

Lean Startups ≠ Any Guarantee of Success

Lean Startup Resources @sgblank – www.steveblank.com @ericries – startuplessonslearned.com @brantcooper – marketbynumbers.com @pv – vlaskovits.com @seanellis – startup-marketing.com @hnshah – blog.kissmetrics.com @richcollins – LSC google group

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The end of the (startup) world as we know it

by Brant Cooper on Apr 04, 2011

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