AME Innovation Summit

AME Innovation Summit



Lean Startup for Entreprise Innovation. Jumpstart innovation through customer empathy, rapid experimentation and data-informed innovation.

Lean Startup for Entreprise Innovation. Jumpstart innovation through customer empathy, rapid experimentation and data-informed innovation.



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  • search (measure progress/decisions (SUCCESSion metrics, list below)Agile Engineering/DevelopmentDesignThinking /Customer (support experiments, legal, branding, etc.)
  • . Pick one small team, YOUR TEAM, and get started.(hack-a-thon type event to exposure (share the positive results after)

AME Innovation Summit AME Innovation Summit Presentation Transcript

  • Lean Intrapreneurs Lean Startup for the Enterprise Brant Cooper Author, The Lean Entrepreneur Partner, Moves the Needle
  • Myth of the Startup Visionary Eureka! $ BuildLaunch Success!
  • Myth of Corporate Innovation Eureka! $ BuildLaunch Dead Pool! Idea Laundry List Exec Team Culls Bus Unit Mkt Reearch ROI Pitch Dead Pool
  • What are the Two Questions that Kill Disruptive Innovation? What’s the ROI? When will I see it?
  • The Innovation Continuum Known Unknown Execute Search $ Learning
  • “Old School” Innovation The Lab in the Wilderness • Scientists creating new technology • Separate from core business • Mythical “visionary” selectively invests Innovation never sees light of day
  • “New School” Innovation Turn Business into a Startup • Open floor plan makes room for Scooters • Pizzas, free cola and nerf guns • Innovation as marketing buzzword Core business adversely affected
  • Lean Intrapreneur “Local” experiments Big experiments Customer co-creation Customer empathy Data informs ROI Data informs new opp Eliminate Waste Executing Eliminate Waste Learning
  • Landing Page Test
  • The Mechanical Turk
  • Sell it First
  • Preventing Core Asset Abuse HR Poor resource allocation Abuse of free time Employees misallocated Marketing “Experiments” tarnish brand Funnel disruption Legal Credit card abuse Non- compliant T&Cs Sales Disrupt current activity Damage relationship Support Phone lines light up Broken links
  • (0) Tech Innovation (1) Segment Passion (2) Scalable Business Model (3) Leverage Core Assets 4 Phases of Startup [Measuring progress]
  • Intrapreneurship Mindset • Allocate resources to search • Senior Executives know how to lead search • Teams have the ability to do it • Corporate Support Systems in Place • Culture (HR, employee willing, etc.)
  • In Spirit of Lean Startup – GO! • Start small from the bottom up • Make it harmless and fun • Expose to senior executives • Get a few teams doing it (both product and functional) • Update your Capabilities, Systems & Culture Answer: Apply lean to your innovation process!
  • Thank You! Lean Intrapreneurs Brant Cooper Moves the Needle @brantcooper Slides: