Your SlideShare is downloading. ×

AME Innovation Summit

471
views

Published on

Lean Startup for Entreprise Innovation. Jumpstart innovation through customer empathy, rapid experimentation and data-informed innovation.

Lean Startup for Entreprise Innovation. Jumpstart innovation through customer empathy, rapid experimentation and data-informed innovation.

Published in: Business

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
471
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • search (measure progress/decisions (SUCCESSion metrics, list below)Agile Engineering/DevelopmentDesignThinking /Customer (support experiments, legal, branding, etc.)
  • . Pick one small team, YOUR TEAM, and get started.(hack-a-thon type event to exposure (share the positive results after)
  • Transcript

    • 1. Lean Intrapreneurs Lean Startup for the Enterprise Brant Cooper Author, The Lean Entrepreneur Partner, Moves the Needle
    • 2. Myth of the Startup Visionary Eureka! $ BuildLaunch Success!
    • 3. Myth of Corporate Innovation Eureka! $ BuildLaunch Dead Pool! Idea Laundry List Exec Team Culls Bus Unit Mkt Reearch ROI Pitch Dead Pool
    • 4. What are the Two Questions that Kill Disruptive Innovation? What’s the ROI? When will I see it?
    • 5. The Innovation Continuum Known Unknown Execute Search $ Learning
    • 6. “Old School” Innovation The Lab in the Wilderness • Scientists creating new technology • Separate from core business • Mythical “visionary” selectively invests Innovation never sees light of day
    • 7. “New School” Innovation Turn Business into a Startup • Open floor plan makes room for Scooters • Pizzas, free cola and nerf guns • Innovation as marketing buzzword Core business adversely affected
    • 8. Lean Intrapreneur “Local” experiments Big experiments Customer co-creation Customer empathy Data informs ROI Data informs new opp Eliminate Waste Executing Eliminate Waste Learning
    • 9. Landing Page Test
    • 10. The Mechanical Turk
    • 11. Sell it First
    • 12. Preventing Core Asset Abuse HR Poor resource allocation Abuse of free time Employees misallocated Marketing “Experiments” tarnish brand Funnel disruption Legal Credit card abuse Non- compliant T&Cs Sales Disrupt current activity Damage relationship Support Phone lines light up Broken links
    • 13. (0) Tech Innovation (1) Segment Passion (2) Scalable Business Model (3) Leverage Core Assets 4 Phases of Startup [Measuring progress]
    • 14. Intrapreneurship Mindset • Allocate resources to search • Senior Executives know how to lead search • Teams have the ability to do it • Corporate Support Systems in Place • Culture (HR, employee willing, etc.)
    • 15. In Spirit of Lean Startup – GO! • Start small from the bottom up • Make it harmless and fun • Expose to senior executives • Get a few teams doing it (both product and functional) • Update your Capabilities, Systems & Culture Answer: Apply lean to your innovation process!
    • 16. Thank You! Lean Intrapreneurs Brant Cooper Moves the Needle brant@movestheneedle.com @brantcooper Slides: