+ churn & timing
Posts a Day
12% HIGHER clickthrough
weekends on Facebook ads
of fans see any given FB post
most posts by pages
seen by <10% of fans.
Edgerank Checker (top)
At the core of content excellence…
Join the Online News Association!
Maximizing Social Reach
time for Tweets is 5 p.m.
CT% with 1 to 4 tweets per hour
is higher on weekends
time to Tweet is noon-6 p.m.
is best day to share on FB
spikes are at noon and after 7 pm
Science of Social Timing
album > 180%
picture > 120%
video > 100%
Upworthy wants … a CURATOR!
+ …clever eye for content, visual communication,
and a bold voice for packaging…
+“find great videos, graphics, and photos online
and frame them verbally and visually in a way to
make them absolutely irresistible”
Has a background in at least one of the following areas:
Graphic design / art / visual communication | copywriting / marketing /
online marketing / advertising | comedy writing / songwriting | Spoken
word / performance / acting / improv | creative management | Activism |
Product or tech / website development | Entrepreneurship / leadership |
Psychology |Social media | Communications | Scientific process / testing
/ analytics | Editing
+ Organized and creative + Self-directed and collaborative
+ An analytical optimizer and a flexible, out-of-the-box thinker
+ An aggressive go-getter and pleasant to work with