Official pages are maintained by authorized representatives of a business, brand, celebrity, or organization, and they can create and share content about the entities that they represent. Groups allow you to communicate directly with other people on Facebook about a specific subject. Anyone can create and admin a group. Profile page or timeline - https://www.facebook.com/help/timeline *
Social Media in Adult/ESLEducation (mostly onFacebook)Branka Marceta, Penny PearsonOTAN (Outreach and Technical Assistance Network)firstname.lastname@example.org
WHY 1Using social networking media carries the promiseof more exposure for schools to potential learnersnot currently being served.Also it may increase the possibilities to follow upwith learners who complete the program.*
New NRS requirements• multiyear core follow-up outcome measurereporting3
Video – promoting programsthrough Facebook pages*
What they do•Post on regular basis•News•About classes•Current catalog•Run contests•Ask fans/members to share/recommend to others•Ask fans/members to post about their experience inrelationship to your program•Feature work by individual teachers/classes•Celebrate*
WHY 2It also reinforces and deepens communication withthe existing alumni population.*
3 types of accounts•Individual/personal profile page or timeline•Must create this to work with the other two•Fan page•Official presence by an organization or institutionor celebrity. Maintained by authorized representative.•Group•Allow you to communicate directly with otherpeople on Facebook about a specific subject. Anyone cancreate and admin a group.*
Creating Groups•From your news feed home page*
BEFORE YOU STARTThings to consider – it will take time and resources to create online socialnetwork. And then it will take some more of the same to maintain it.*
Checklist for creating a page•Identify a person on your staff who is alreadyfamiliar with the platform and allocate time•Advertise in your print catalog and on yourWeb site•Set a weekly reminder to provide content•Check daily to interact and oversee content•Run contests to increase membership*
Checklist for creating a group•Decide whether open or closed•Decide whether under personal account or createanother (if personal organize friends in lists)•Set e-mail notifications•Invite members•Post content and media on regular basis, but nottoo often•Encourage discussion•Check daily to interact and oversee inappropriatecontent*
Thank You for Attending! We value your feedback• Please fill out the evaluation form.• Return the evaluation to your presenter. Visit the Resource & Technology Exhibits• Golden Foyer• Tuesday & Wednesday, 8:00 am - 5:00 pm Attend the Poster Session• Golden Ballroom• Thursday, 8:00 - 9:15 am37CASAS National Summer Institute 2013
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