Social Media in Adult/ESLEducation (mostly onFacebook)Branka Marceta, Penny PearsonOTAN (Outreach and Technical Assistance...
WHY 1Using social networking media carries the promiseof more exposure for schools to potential learnersnot currently bein...
New NRS requirements• multiyear core follow-up outcome measurereporting3
Torrance Adult School, CA*
Downey Adult School, CA*
San Diego Continuing Education*
Literacy Assistance Center, NY*
Director of a school as a public figure*
Video – promoting programsthrough Facebook pages*
What they do•Post on regular basis•News•About classes•Current catalog•Run contests•Ask fans/members to share/recommend to ...
WHY 2It also reinforces and deepens communication withthe existing alumni population.*
ESL at San Diego CCD, Cont. Ed*
Sean Abajian, ESL, Los Angeles*
Video by Fluency MC*
VESL Group*
Video – FB group to supporttransition to work*
Video – extending learning throughFacebook groups*
What they do•Provide resources•Post discussion prompts (photos, videos,questions)•Spotlight successful stories•Post photos...
WHY 3Educators use these tools to create personalprofessional development networks, model lifelonglearning and exercise ci...
PD & PLNs on FB•CATESOL , TESOL, OTAN, NPR, TED, and Ed.gov,as well as many more organizations offeringresource and inform...
CASAS Facebook Page
OTAN Facebook Page
CCAE Facebook Page*
Alliance for California AdultSchools*
What do they do•News updates•Videos of speeches•Discussion prompts•Sharing and learning amongst members*
HOW*
3 types of accounts•Individual/personal profile page or timeline•Must create this to work with the other two•Fan page•Offi...
Creating Groups•From your news feed home page*
Building Pages•Resources by FB*
FB in Education Official Page*
Friends Lists*
BEFORE YOU STARTThings to consider – it will take time and resources to create online socialnetwork. And then it will take...
Checklist for creating a page•Identify a person on your staff who is alreadyfamiliar with the platform and allocate time•A...
Checklist for creating a group•Decide whether open or closed•Decide whether under personal account or createanother (if pe...
Happy social networking!*
What’s next…Like CASAS and your school on FB*
Thank You for Attending! We value your feedback• Please fill out the evaluation form.• Return the evaluation to your pres...
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Facebook.casas.si.2013.06.11

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  • http://www.facebook.com/otan4us
  • *
  • http://www.nrsweb.org/foundations/NRSChanges.aspx https://casas.org/training-and-support/casas-peer-communities/california-accountability
  • http://www.facebook.com/#!/torranceadultschool *
  • http://www.facebook.com/#!/das.edu *
  • http://www.facebook.com/sdce.edu *
  • https://www.facebook.com/thelacnyc *
  • https://www.facebook.com/OmegaSchool *
  • http://www.otan.us/video/techintegration/social-media/flash/120425FacebookDT.html *
  • *
  • *
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  • http://www.youtube.com/watch?v=3twmuq8Y14w *
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  • http://www.otan.us/video/techintegration/social-media/flash/120319FacebookCTE.html *
  • http://www.otan.us/video/techintegration/social-media/flash/120319FacebookESL.html *
  • *
  • *
  • http://www.facebook.com/SecretaryArneDuncan?fref=ts *
  • https://www.facebook.com/CASASsystem
  • https://www.facebook.com/otan4us
  • http://www.facebook.com/CCAEStateAssociation?sk=wall *
  • https://www.facebook.com/AllianceForCaliforniaAdultSchools *
  • *
  • *
  • Official pages are maintained by authorized representatives of a business, brand, celebrity, or organization, and they can create and share content about the entities that they represent. Groups allow you to communicate directly with other people on Facebook about a specific subject. Anyone can create and admin a group. Profile page or timeline - https://www.facebook.com/help/timeline *
  • http://www.facebook.com/help/162866443847527/ *
  • http://www.facebook.com/FacebookPages?sk=app_7146470109 https://facebook-inc.box.net/shared/9e5jiyl843 *
  • http://www.facebook.com/education *
  • http://blog.facebook.com/blog.php?post=10150278932602131 http://www.youtube.com/watch?v=vpFgce6Tm0o&feature=channel_video_title *
  • *
  • http://www.facebook.com/help/pages *
  • http://www.facebook.com/help/groups *
  • *
  • https://www.facebook.com/CASASsystem *
  • Facebook.casas.si.2013.06.11

    1. 1. Social Media in Adult/ESLEducation (mostly onFacebook)Branka Marceta, Penny PearsonOTAN (Outreach and Technical Assistance Network)bmarceta@otan.us
    2. 2. WHY 1Using social networking media carries the promiseof more exposure for schools to potential learnersnot currently being served.Also it may increase the possibilities to follow upwith learners who complete the program.*
    3. 3. New NRS requirements• multiyear core follow-up outcome measurereporting3
    4. 4. Torrance Adult School, CA*
    5. 5. Downey Adult School, CA*
    6. 6. San Diego Continuing Education*
    7. 7. Literacy Assistance Center, NY*
    8. 8. Director of a school as a public figure*
    9. 9. Video – promoting programsthrough Facebook pages*
    10. 10. What they do•Post on regular basis•News•About classes•Current catalog•Run contests•Ask fans/members to share/recommend to others•Ask fans/members to post about their experience inrelationship to your program•Feature work by individual teachers/classes•Celebrate*
    11. 11. WHY 2It also reinforces and deepens communication withthe existing alumni population.*
    12. 12. ESL at San Diego CCD, Cont. Ed*
    13. 13. Sean Abajian, ESL, Los Angeles*
    14. 14. Video by Fluency MC*
    15. 15. VESL Group*
    16. 16. Video – FB group to supporttransition to work*
    17. 17. Video – extending learning throughFacebook groups*
    18. 18. What they do•Provide resources•Post discussion prompts (photos, videos,questions)•Spotlight successful stories•Post photos and videos•Encourage discussion*
    19. 19. WHY 3Educators use these tools to create personalprofessional development networks, model lifelonglearning and exercise civic engagement.*
    20. 20. PD & PLNs on FB•CATESOL , TESOL, OTAN, NPR, TED, and Ed.gov,as well as many more organizations offeringresource and information of interest to adulteducators are on FB.*
    21. 21. CASAS Facebook Page
    22. 22. OTAN Facebook Page
    23. 23. CCAE Facebook Page*
    24. 24. Alliance for California AdultSchools*
    25. 25. What do they do•News updates•Videos of speeches•Discussion prompts•Sharing and learning amongst members*
    26. 26. HOW*
    27. 27. 3 types of accounts•Individual/personal profile page or timeline•Must create this to work with the other two•Fan page•Official presence by an organization or institutionor celebrity. Maintained by authorized representative.•Group•Allow you to communicate directly with otherpeople on Facebook about a specific subject. Anyone cancreate and admin a group.*
    28. 28. Creating Groups•From your news feed home page*
    29. 29. Building Pages•Resources by FB*
    30. 30. FB in Education Official Page*
    31. 31. Friends Lists*
    32. 32. BEFORE YOU STARTThings to consider – it will take time and resources to create online socialnetwork. And then it will take some more of the same to maintain it.*
    33. 33. Checklist for creating a page•Identify a person on your staff who is alreadyfamiliar with the platform and allocate time•Advertise in your print catalog and on yourWeb site•Set a weekly reminder to provide content•Check daily to interact and oversee content•Run contests to increase membership*
    34. 34. Checklist for creating a group•Decide whether open or closed•Decide whether under personal account or createanother (if personal organize friends in lists)•Set e-mail notifications•Invite members•Post content and media on regular basis, but nottoo often•Encourage discussion•Check daily to interact and oversee inappropriatecontent*
    35. 35. Happy social networking!*
    36. 36. What’s next…Like CASAS and your school on FB*
    37. 37. Thank You for Attending! We value your feedback• Please fill out the evaluation form.• Return the evaluation to your presenter. Visit the Resource & Technology Exhibits• Golden Foyer• Tuesday & Wednesday, 8:00 am - 5:00 pm Attend the Poster Session• Golden Ballroom• Thursday, 8:00 - 9:15 am37CASAS National Summer Institute 2013
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