Facebook Mobile advertising - options and features

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With 48 % of users logging in via mobile device, Facebook calls itself "A mobile-first company". What does it offer in mobile environment, from apps support, specialised ad formats and to data mining?

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Facebook Mobile advertising - options and features

  1. 1. MOBILE ADVERTISING BRANDZ FRIENDZ ON FACEBOOK PLATFORM
  2. 2. WHO WE ARE ‣ We are friendz of cost effective ‣ ‣ BRANDZ FRIENDZ solutions on Facebook. We love challenges and always trying everything new on Facebook. Oh, and by the way, we are a Facebook PMD.
  3. 3. MOBILE ‣ Facebook is a platform with a ‣ ‣ extreme mobile growth. Over the past year they have advanced in monetizing this valuable traffic. Using some unique Ad units and extremely granular targeting possibilities.
  4. 4. 874 000 000 MOBILE USERS ACCESSING FACEBOOK
  5. 5. 48 % OF PEOPLE ARE ACCESSING FACEBOOK ONLY FROM MOBILE ON ANY GIVEN DAY
  6. 6. OVER 146INSTALLS DRIVEN 000 000 MOBILE APP VIA NEW MOBILE AD UNITS IN SO FAR THIS YEAR
  7. 7. NEWSFEED ‣ Facebook has cultivated a ‣ ‣ platform within their ecosystem called the newsfeed. This platform can be viewed on devices of all shapes and sizes, through native Facebook application or mobile website. Mobile Ad units can benefit from their desktop counterparts as they inherited the basic coolness and added mobile specific performance tweaks.
  8. 8. AD UNIT ‣ Mobile app install Ad unit ‣ ‣ brought Facebook to the playing field of big mobile ad players. The Install Ad unit inherited its design from the Page Post Ads. Big visual and in-line Call to action in form of the “Install Now” button.
  9. 9. FLOW ‣ Clicking the “Install Now” ‣ button will take the user to their mobile store. And install the app.
  10. 10. TWEAKS ‣ Implement Facebook SDK into ‣ ‣ ‣ your app. By adding one line of code you can actually measure each mobile install. Down to the Ad that really matters. You can even add a “hooks” that will return attribution value after user makes specific action within your app.
  11. 11. FACEBOOK ADS ‣ By adding our expertise of ‣ ‣ managing the Facebook Ad campaigns. We add another layer of performance. These steps are the key to cost effective CPA campaigns.
  12. 12. CREATE PUBLISH ANALYZE OPTIMIZE ITERATE SCALE
  13. 13. ENGAGEMENT ‣ You can use a video within the ‣ ‣ ‣ Ad Unit. If you have a more complex product and/or sweet video to show you can now add it. The install button is just centimeters away. The compatible device is in the users hand.
  14. 14. CPA ‣ Yes, Facebook now allows a ‣ ‣ cost per action or better say cost per app install bidding model. You are charged only when user installs your Ad. This still means a lot of optimizing on the agency end, but its a great add-on feature for the campaign.
  15. 15. CUSTOM AUDIENCES ‣ You have a huge mail database ‣ ‣ ‣ of your customers already? We can mix and match that database and target these users on Facebook. The better segmented your database is, the more miracles can happen. Now Custom Audience can connect you offline sales with Facebook data.
  16. 16. RECENT STUDY FOUND THAT APP USERS ONLY OPEN APPS BETWEEN 1 AND 10 TIMES
  17. 17. ENGAGEMENT ‣ Mobile developers and ‣ ‣ marketers know, it doesnt end with just install these days. Huge shift from paid install apps to monetizing in-game content after install. Facebook solved this issue with just a few tweaks to their product, creating the App Engagement Ad unit.
  18. 18. ENGAGEMENT ‣ It looks almost the same, but ‣ ‣ ‣ there is crucial change. Its remarketing based. You show users that you have something new within app they have installed already and effectively can re-engage with them. They could have gone stale or you have some new relevant feature or new buy-in option.
  19. 19. ENGAGEMENT ‣ Possibilities are endless ‣ ‣ depending on the type of application you have. You can for example show a user new album to listen to or buy - and that album can be from the interpret you know they like. That will work for any new inbuy option you have.
  20. 20. ENGAGEMENT ‣ Fixed call to actions so far are: ‣ Open Link ‣ Shop Now ‣ Use App ‣ Book Now ‣ Play Game ‣ Listen Now ‣ Watch Video
  21. 21. USA 70 000 000 FACEBOOK iOS APP USERS OVER 20 YEARS OLD
  22. 22. AND OVER 62 000OVER 20 000 ANDROID USERS YEARS OLD
  23. 23. WHAT CAN WE DO FOR YOU TODAY? ‣ Support installs of, engagement ‣ ‣ and conversion in you mobile apps. Connect your databases with Facebook, enriching transaction data with behavioral information from Facebook. Bring your social presence into mobile.
  24. 24. BRANDZ FRIENDZ CONTACT US IF YOU ARE READY TO ROCK INFO@BRFR.CZ @brandzfriendz

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