How to attract mobile search engine spidersPresentation Transcript
How to Attract MobileSearch Engine Spiders
Mobile Search Engine SpidersWhy would you want spiders crawling all overyour mobile website?Well, were not talking about the creepy-crawlykind here; were talking about search enginespiders.These are programs that crawl the web lookingfor new content.
Mobile Search Engine SpidersThey report back what they find to the searchengines, and this is how they index you.In other words, once the spiders find you, thetraffic starts rolling in.
User ExperienceThe way people use the mobile Web is entirelydifferent from the PC Web.When you surf the Internet on your computer,youre sitting at your desk in a nice chair with ahot cup of coffee.
User ExperienceMobile Web surfers are on the bus, on thecouch, walking, at work, and hopefully for oursafety not driving.Theyre on the go and what this means is thatthey have ZERO patience.
User ExperienceMobile search spiders look for sites that offer agood user experience.This means that your site must be clear and easyto navigate.It shouldnt be crammed full of text or pagesthat load slowly.
Keyword OptimizationThe carefully-chosen keywords in your Webcontent tell the spiders what your sites about.For PC sites, you might choose a number ofdifferent keywords to optimize each page for.With mobile sites, this is a no-no.
Keyword OptimizationThe reason is that youve got less text to workwith.If you crammed a mobile site full of as much textas youd put on a regular site, itd be impossibleto read.For a mobile site, you need to choose fewerkeywords and use them more effectively.
Keyword OptimizationAnother keyword consideration is location.Mobile device users are more likely to belooking for businesses in a specific location.This means that you need to mix up yourkeywords with some geographical terms, likeplumber in Seattle or St. Louis HVAC.
Keyword OptimizationThe good news is that these geographicalkeywords have less competition and that givesyou a higher chance of being found in searchengines.
Easy NavigationThere are a few things you can do with yourmobile site design to enhance user experienceand make it easier for spiders to find you.Put your main content at the top of the pagewhere theyll see it quickly followed by thenavigation.
Easy NavigationTheyll see the information theyre looking forfirst, and this increases your retention rate,another factor spiders take into account.This also improves the user experience becausethey dont have to scroll.
Building BacklinksAlthough there are some differences, the mostimportant thing you can do to get spiders to your site isthe same – build lots of backlinks.For the mobile Web, focus on sites that mobile usersaccess like Yelp, Google Places, and CitySearch.Claim your business listings and point them back toyour site so that spiders know where to go.