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8 ways to totally blow your mobile marketing campaign
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8 ways to totally blow your mobile marketing campaign

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Mobile marketing is easy and effective, but only if you do it right. Here are the 8 things lots of businesses do that screw up their mobile marketing campaigns completely. Don't mess up your mobile …

Mobile marketing is easy and effective, but only if you do it right. Here are the 8 things lots of businesses do that screw up their mobile marketing campaigns completely. Don't mess up your mobile marketing campaign do it right from the beginning and get a High 5 from Hi5adverising.

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  • 1. 8 Ways to Totally Blow YourMobile Marketing Campaign
  • 2. 8 Ways to Totally Blow Your Mobile Marketing CampaignYouve hired your bulk messaging provider and youre ready to getstarted with mobile marketing.Congrats!Youre on your way to a boom in business and more customers thanyou ever thought possible.
  • 3. 8 Ways to Totally Blow Your Mobile Marketing CampaignOr youre wasting your money and the whole thing will die a quickdeath.Mobile marketing is easy and effective, but only if you do it right.Here are the 8 things lots of businesses do that screw up their mobilemarketing campaigns completely.
  • 4. Mistake 1 – Buy Your ListMobile marketing only works if you have a list of subscribers.If you buy a list from somebody else, those arent subscribers.Theyre random people who have no interest in your business andtheyll toss your messages in the trash.Use an opt-in form or short code and get their permission first. 8 Ways to Totally Blow Your Mobile Marketing Campaign
  • 5. Mistake 2 – Message At MidnightIf you send messages late at night or early in the morning, peoplewont open them.Theyll groggily delete them and possibly block you from their phones.Send your messages during the daytime and experiment withdifferent times to see what gets the best response. 8 Ways to Totally Blow Your Mobile Marketing Campaign
  • 6. Mistake 3 – Cram Your MessagesYour mobile messages need to be 160 characters – at most!Thats not a lot of characters, so dont cram your messages full of toomuch information.Each message should be focused on one thing.If youve got two things to tell your subscribers, break it up into twomessages. 8 Ways to Totally Blow Your Mobile Marketing Campaign
  • 7. Mistake 4 – Abbreviate MessagesYou also might be tempted to use text lingo like LOL and OMG.This saves you space in your messages but it makes you look like ateenage girl.They look unprofessional so stick to actual words in the Englishlanguage. 8 Ways to Totally Blow Your Mobile Marketing Campaign
  • 8. Mistake 5 – Ignore StatsMost bulk messaging services provide you with analytics so you cansee how youre doing.If you dont pay close attention to those, youre lost.This is how you learn what works and what doesnt. 8 Ways to Totally Blow Your Mobile Marketing Campaign
  • 9. Mistake 6 – Be In Touch Too MuchWith SMS marketing, you dont want to be texting them daily.You should be consistent but if you send too many messages, theyllstart turning you off.Strike a good balance between staying in touch and going overboard. 8 Ways to Totally Blow Your Mobile Marketing Campaign
  • 10. Mistake 7 – Think “Sales” OnlyWhen crafting your messages, start by asking, How can I help mysubscribers?Dont start by thinking about sales.If you focus on helping them and offer information or promotionsthat give them value, the sales will come. 8 Ways to Totally Blow Your Mobile Marketing Campaign
  • 11. Mistake 8 – Rant, Blog, or Otherwise Not DeliverWhatever you do, make sure you send the messages you promisedthem.They signed up because they wanted what you said youd give them.Make sure you deliver. 8 Ways to Totally Blow Your Mobile Marketing Campaign
  • 12. 8 Ways to Totally Blow Your Mobile Marketing CampaignMobile marketing is a great tool for businesses, but youve got tomake sure youre doing it right.Stick to these guidelines and your mobile marketing campaign willbe everything you want it to be.

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