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Resume Resume Document Transcript

  • HELLO, MY NAME IS BRANDY 610.308.2510 YOU’RE A FINE GIRL COHN FIND ME HEREEDU Expected Graduation: December 2013 Cumulative GPA: 3.97/4.00 brandycohn@gmail.com The Pennsylvania State University, University Park ! 580 Fletcher Rd, Wayne, PA 19087 Smeal College of Business!CAT EXP Bachelor of Science candidate: Marketing ❋ People watching ❋ Copywriting ❋ Photo Recipient of the Morgan-Sign Internship Scholarship bombing ❋ Multitasking ❋ Spicy food eating ❋ College of Communications Number crunching ❋ Budget traveling ❋ Bachelor of Arts candidate: Advertising! ERT Proofreading ❋ Public speaking ❋ Shower Schreyer Honors College!ION singing ❋ Exploratory researching ❋ Tie dying Recipient of Academic Excellence Scholarship ❋ Event planning ❋ Inspirational quoting ❋ Recipient of President’s Freshman Award Team building ❋ DIY-ing ❋ Banana bread Semester at Sea, University of Virginia ISE baking ❋ Hashtagging ❋ Bad joke laughing ❋ Study Abroad: Fall 2011 Prioritizing ❋ Quick learning ❋ Detail obsessing Recipient of Alumni Merit Scholarship ...Johnson & Johnson! Adobe Creative Suite ❋ Microsoft Office ❋ iWorkAveeno® Marketing Co-op, Summer/Fall 2012❋ Investigated market opportunity for brand expansion in skin conditions with possible $6 million increase in gross sales Institute for Shipboard Education-Semester at Sea! and developed a strategic recommendation for reaching Global Ambassador, Spring 2012-Present target ❋ Coordinate events publicizing the Semester at Sea study ❋❋ Coordinated upgrade initiative, analyzed research, abroad experience using personal anecdotes in addition to and developed the business case on a current product promotional materials platform to increase professional recommendations in order ❋ Mentor and guide prospective Semester at Sea students to gain an additional $48 million net sales over 4 years through the application and preparations for going abroad❋ Devised and edited more than seven new product concepts Signature Communications! for Nielsen BASES testing, capturing consumer insights Advertising Intern, Summer 2011 and featuring unique benefits EXP ❋ Wrote copy for advertising mediums including print, radio,❋ Reached beyond position responsibilities to initiate and and television for a number of local and national clients complete a social media competitive analysis, and ❋ Produced internal briefs and summaries, in addition to presented Pinterest entry strategy and Facebook daily external documents like proposals, statements of work and posting campaign to advertising team ERIE press releases❋ Collaborated with colleagues across R&D, Regulatory, ❋ Conceptualized campaign ideas, devised marketing Legal, Sales, and Professional Marketing departments strategies, and compiled multiple product naming projects regularly for broad understanding of projects Philadelphia Magazine!The Daily Collegian-Business Division! NCE Marketing and Special Events Intern, Summer 2010Creative Department Assistant Manager, Spring 2012 ❋ Brainstormed ideas for promotional materials, such as❋ Managed department staff of 16 in creating designs, advertisements, direct mail, and email marketing brainstorming new marketing strategies, and meeting communications deadlines ❋ Edited and fact-checked special advertorial sections,❋ Interviewed, selected and trained 6 new staff members to marketing advertisements, and event recaps in the work at the #1 student newspaper in the country magazine ❋❋ Liaised between permanent production employees and ❋ Assisted with the creation of promotional materials, student staff members in the Creative Department invitations, and event signage for the 2010 Best of Philly®Creative Department Staff Member, Fall 2010-Spring 2011 Party❋ Designed print and web advertisements using Adobe CS2 ❋ Completed and placed signage, organized registration and software for daily newspaper, weekly newspaper, nametags, prepared guest giftbags, helped at registration, magazine, and website, reaching over 40,000 readers greeted guests, and supported the photographer at❋ Collaborated with account executives to plan advertising for Philadelphia Magazine’s Super Lawyers Party and Best of local and national businesses, and received Creative of the Philly® Party Semester award for outstanding service and designs GfK: Freelance Consumer-Brand Relationship ConsultantEXTRA Produced three videos providing personal context for Susan Fournier’s framework of consumer-brand relationships, which were shown to clients globally to explain how the framework can be used for market research Honors Thesis Candidate: Understanding and Optimizing the Marketing of Dark Tourism Phi Gamma Nu Professional Co-ed Business Fraternity Chapter Relations Chair ❋ Standards Board ❋ New Member Secretary ❋ New Member Historian Penn State Hillel: Marketing Chairperson hire me!