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Sachlav Tour Advisor is a leading tour organizer offering services around the globe. Sachlav sought to generate new leads, connect directly with their target market (young adults 18-25) and increase sales and revenue; however, their website alone did not support their goals. The site didn’t effectively drive traffic or provide an opportunity to continue relationships with potential customers after the initial point of contact. The national tour advisor chose to utilize Facebook to overcome these challenges and reach its goals.