2. 1.0 Introduction
CONTENTS 1.1 About this Guide
2.0 Logo
2.1 PrintStudio Logo
2.2 Clear Space Requirements
2.3 Minimum Size Requirements
2.4 Unacceptable Usage
2.5 Acceptable Spot Color Usage
2.6 Unacceptable Usage of Logo Shape
3.0 Color & Font
3.1 Color Palette
3.2 Font Family
4.0 Further Info
Introduction 1.1 printstudio Visual Identity Guidelines
4. ABOUT THIS GUIDE These guidelines represent the building blocks that define the Print Studio
brand. They should be used as a starting point and road map for developing
communications that support the aesthetic established in these pages.
The Print Studio brand is composed of essential visual elements that should be
applied in a planned and professional manner. These components are unique to
the organization, and when used together will project a memorable and
distinctive brand identity.
Introduction 1.1 printstudio Visual Identity Guidelines
6. PRINTSTUDIO LOGO The Print Studio logo is a distinctive
graphic element and must not be
altered for any reason.
printstudio Logo
Logo 2.1 printstudio Visual Identity Guidelines
7. CLEAR SPACE REQUIREMENTS A minimum of “T” area around the
logo must be observed.These size
requirements should be followed for
all logo applications.
The “T” measurement represents the
height of the logo characters.
1T 1T
1T 1T
printstudio T
printstudio
1T 1T
1T 1T
Logo 2.2 printstudio Visual Identity Guidelines
8. MINIMUM SIZE REQUIREMENTS The preferred minimum size for the logo
is 3” wide. For special applications, a
measurement of no less than 2” wide is
acceptable
3” (recommended minimum size) 2” (absolute minimum size )
printstudio printstudio
Logo 2.3 printstudio Visual Identity Guidelines
9. UNACCEPTABLE USAGE The IDEA logo may not be modified,
altered or corrupted in any manner. (see
examples below).
printstudio printstudio printstudio
Do not add elements to the logo Do not alter logo colors Do not place the logo on an image
printstudio printstudio printstudio
Do not redraw or re-type elements of the logo Do not distort or change the shape of the logo Do not place the logo on a pattern
printstudio printstudio
Do not add a drop shadow or filter effect Do not remove the 3D shade behind the shape Do not place the logo within another shap
Logo 2.4 printstudio Visual Identity Guidelines
10. ACCEPTABLE SPOT The logo may only be reproduced in the
COLOR USAGE approved colors.
Note: There is no reverse version for
this logo. This logo should be placed
in a white or light shade and it
should be placed in a planned and
professional manner.
Color version on white Background Black, White and grey version
on white Background
Logo 2.5 printstudio Visual Identity Guidelines
11. UNACCEPTABLE USAGE The logo shape is a unique design of our
OF LOGO SHAPE logo. Using our logo shape as a design
element (See the samples below) for
other purpose is the violation of
copyright.
Logo 2.6 printstudio Visual Identity Guidelines
13. COLOR PALETTE The color palette is displaying the
standard colors which are used to
create this logo. Use CMYK color
dimensions to get the clear perfection
on printing materials.
PANTONE 338 C PANTONE 418 C PANTONE Cool Gray 3 C
CMYK 46.3.46.0 CMYK 0.0.0.80 CMYK 0.0.0.20
RGB 117.194.159 RGB 77.73.72 RGB 194.193.193
PANTONE 3272 C PANTONE Cool Gray 9 C PANTONE 3272 C
CMYK 72.4.42.0 CMYK 0.0.0.50 CMYK 0.0.0.10
RGB 0.169.157 RGB 131.130.129 RGB 222.222.221
Color & Font 3.1 printstudio Visual Identity Guidelines
14. FONT FAMILY We are used very professional
single style font and the rest of
part is done using creative
shapes. The recommended
Corporate Typeface to be used is
Myraid Pro
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Color & Font 3.2 printstudio Visual Identity Guidelines
15. printstudio Visual Identity Guidelines Further Info | 4.0
M/S Print Studio (India) Pvt. Ltd.
#346, 9th Main, 14th Cross Road,
Indiranagar 2nd Stage,
Bangalore. 560 038
Tel: +91-80 2020 5549/50
Fax: +91-80 2521 4461
rajesh@printstudio.in
www.printstudio.in
