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Utilizing the Mentions Component in Brandwatch

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This presentation explains how the Mentions component in Brandwatch can be used effectively for any type of analysis. …

This presentation explains how the Mentions component in Brandwatch can be used effectively for any type of analysis.

More info can be found here: http://www.brandwatch.com/category/brandwatch-tech/

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Transcript

  • 1. Utilising the Mentions Component #brandwatchtips Georgia Tregear & Stefanie Bull: Brandwatch Senior AMs
  • 2. © 2013 Brandwatch | www.brandwatch.com 2 The Mentions Component
  • 3. Why is the Mentions Component so great? © 2013 Brandwatch | www.brandwatch.com 3 • Easy to use • Quick insights • Read verbatim in detail • Manipulate the data using filters • Bulk actions • Rules and Alerts
  • 4. © 2013 Brandwatch | www.brandwatch.com 4 Use Case
  • 5. Premier Inn © 2013 Brandwatch | www.brandwatch.com 5 • Premier Inn PR Team
  • 6. © 2013 Brandwatch | www.brandwatch.com 6 Live Demo
  • 7. © 2013 Brandwatch | www.brandwatch.com 7 Key Takeaways
  • 8. Top 5 #brandwatchtips © 2013 Brandwatch | www.brandwatch.com 8 • The mentions component is your friend • Use the “add to dashboard” feature to open up additional functionality when analysing peaks • Create Rules • Create Alerts • Don’t forget about Live Stream
  • 9. © 2013 Brandwatch | www.brandwatch.com 9 Questions