Utilizing the Mentions Component in Brandwatch

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This presentation explains how the Mentions component in Brandwatch can be used effectively for any type of analysis.

More info can be found here: http://www.brandwatch.com/category/brandwatch-tech/

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Utilizing the Mentions Component in Brandwatch

  1. 1. Utilising the Mentions Component #brandwatchtips Georgia Tregear & Stefanie Bull: Brandwatch Senior AMs
  2. 2. © 2013 Brandwatch | www.brandwatch.com 2 The Mentions Component
  3. 3. Why is the Mentions Component so great? © 2013 Brandwatch | www.brandwatch.com 3 • Easy to use • Quick insights • Read verbatim in detail • Manipulate the data using filters • Bulk actions • Rules and Alerts
  4. 4. © 2013 Brandwatch | www.brandwatch.com 4 Use Case
  5. 5. Premier Inn © 2013 Brandwatch | www.brandwatch.com 5 • Premier Inn PR Team
  6. 6. © 2013 Brandwatch | www.brandwatch.com 6 Live Demo
  7. 7. © 2013 Brandwatch | www.brandwatch.com 7 Key Takeaways
  8. 8. Top 5 #brandwatchtips © 2013 Brandwatch | www.brandwatch.com 8 • The mentions component is your friend • Use the “add to dashboard” feature to open up additional functionality when analysing peaks • Create Rules • Create Alerts • Don’t forget about Live Stream
  9. 9. © 2013 Brandwatch | www.brandwatch.com 9 Questions

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