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Utilizing the Mentions Component in Brandwatch
 

Utilizing the Mentions Component in Brandwatch

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This presentation explains how the Mentions component in Brandwatch can be used effectively for any type of analysis. ...

This presentation explains how the Mentions component in Brandwatch can be used effectively for any type of analysis.

More info can be found here: http://www.brandwatch.com/category/brandwatch-tech/

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    Utilizing the Mentions Component in Brandwatch Utilizing the Mentions Component in Brandwatch Presentation Transcript

    • Utilising the Mentions Component #brandwatchtips Georgia Tregear & Stefanie Bull: Brandwatch Senior AMs
    • © 2013 Brandwatch | www.brandwatch.com 2 The Mentions Component
    • Why is the Mentions Component so great? © 2013 Brandwatch | www.brandwatch.com 3 • Easy to use • Quick insights • Read verbatim in detail • Manipulate the data using filters • Bulk actions • Rules and Alerts
    • © 2013 Brandwatch | www.brandwatch.com 4 Use Case
    • Premier Inn © 2013 Brandwatch | www.brandwatch.com 5 • Premier Inn PR Team
    • © 2013 Brandwatch | www.brandwatch.com 6 Live Demo
    • © 2013 Brandwatch | www.brandwatch.com 7 Key Takeaways
    • Top 5 #brandwatchtips © 2013 Brandwatch | www.brandwatch.com 8 • The mentions component is your friend • Use the “add to dashboard” feature to open up additional functionality when analysing peaks • Create Rules • Create Alerts • Don’t forget about Live Stream
    • © 2013 Brandwatch | www.brandwatch.com 9 Questions