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US Electoral Compass 2012 Dataviz

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In the run up to the US election, we have monitored tweets and traditional online press about both Romney and Obama and have divided this by state to reveal how the different states rate the …

In the run up to the US election, we have monitored tweets and traditional online press about both Romney and Obama and have divided this by state to reveal how the different states rate the importance of the different policies: http://bit.ly/YnBw1Y

Published in: News & Politics

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  • 1. US Electoral Compass 2012By Brandwatch: contact@brandwatch.com | Tel: +44 (0)1273 234 290
  • 2. Introducing the US Electoral CompassWith the presidential election looming ever closer, the push to winvoters will become even more crucial over the next few days.The election race has been a tight one so far, so we’ve taken tosocial media to see what ‘the people’ really think.Social media is becoming increasingly significant as a source ofinsight to political attitudes.Thus, we have launched our US Electoral Compass.The compass shows the true thoughts of voters, revealing theelectoral issues that matter and how this differs between states.© 2012 Brandwatch | www.brandwatch.com 2
  • 3. Launch the compass by clicking on the image:© 2012 Brandwatch | www.brandwatch.com 3
  • 4. How the compass worksWe monitored tweets and traditional online press about bothRomney and Obama and have divided this by state to reveal howthe different states rate the importance of the different policies.• To use the compass, choose a state from the menu on the left. You can choose different weeks of data, since July, at the bottom.• On the right hand side, you can see the importance ranking of the 30 biggest policy areas according to social media chat in that state.• The compass in the middle shows stats about the policies, broken down by Obama and Romney focused tweets and press. View the US Electoral Compass by clicking here.© 2012 Brandwatch | www.brandwatch.com 4