Thinking outside the bubble: How to build a valuable B2B audience

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With a customer base that is increasingly going online to find business solutions, B2B brands understand the benefits of growing their social audience. But in a sector where personal relationships are still key, follower numbers, shares and reach can only tell us so much about the value of the audience we’re building.

Understanding the networks inside and outside the ‘bubble’ of our direct audience and how they are connected to customers is critical for measuring and optimizing the real impact of our social efforts.

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  • Good information here! I'd like add some other great tools: 1- FollowUp.co (Paid) and ReplyUp.com (Free) - Send follow-ups emails; 2- WhoIsVisiting.com (Paid) - Identify unknown B2B website visitors; 3- Found.ly (Paid) - Sales prospecting tool on LinkedIn; 4- Attach.io (Paid) - Viewer engagement analytics for presentations.
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Thinking outside the bubble: How to build a valuable B2B audience

  1. 1. 1 #brandw atchtips © 2016 Brandwatch.com Webinar/ Thinking outside the bubble: How to build a valuable B2B audience CEO, Perks Consulting lauren@perksconsulting.com @laurenperkins Lauren Perkins Data Scientist, Brandwatch benj@brandwatch.com @benj_pettit Benj Petit Product Marketing Manager nickt@brandwatch.com @najttaylor Nick Taylor
  2. 2. 2 #brandw atchtips © 2016 Brandwatch.com Coming Up • What is ‘my audience’? • How do I define my target B2B audience? • What do I do once I’ve found them? • Who are my influencers? • What does success look like?
  3. 3. 3 #brandw atchtips © 2016 Brandwatch.com3 Don’t be shy/ We’d love your participation • Ask questions in the session chat • Tweet about our discussion @brandwatch #brandwatchtips A download and recording of the webinar will be made available after the event
  4. 4. 4 #brandw atchtips © 2016 Brandwatch.com What is “my audience”?
  5. 5. 5 #brandw atchtips © 2016 Brandwatch.com What is “my a
  6. 6. 6 #brandw atchtips © 2016 Brandwatch.com How do I define my target B2B audience?
  7. 7. 7 #brandw atchtips © 2016 Brandwatch.com What is “my a
  8. 8. 8 #brandw atchtips © 2016 Brandwatch.com What do I do once I’ve found them?
  9. 9. 9 #brandw atchtips © 2016 Brandwatch.com What is “my a
  10. 10. 10 #brandw atchtips © 2016 Brandwatch.com How important are influencers?
  11. 11. 11 #brandw atchtips © 2016 Brandwatch.com What is “my a
  12. 12. 12 #brandw atchtips © 2016 Brandwatch.com What is “my a
  13. 13. 13 #brandw atchtips © 2016 Brandwatch.com What does success look like?
  14. 14. 14 #brandw atchtips © 2016 Brandwatch.com© 2016 Brandwatch.com Q & A
  15. 15. 15 #brandw atchtips © 2016 Brandwatch.com Find more content here: brandwatch.com/blog contact@brandwatch.com facebook.com/brandwatch @brandwatch plus.google.com/+brandwatch1

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